Travelers seeking a flexible and budget-friendly way to explore Florence can consider the Smartphone Self-Guided Tour. This 6-hour experience allows independent exploration of the city’s major sites, guided by an engaging audio tour and digital map. With over 35 concise descriptions, the tour brings the city’s rich culture and history to life. The tour’s wheelchair accessibility and hassle-free cancellation policy make it an appealing choice for those looking to discover Florence at their own pace. But what else does this tour have to offer? Let’s find out.
Key Points

- Smartphone-based audio guide for independent exploration of Florence’s major sites like Basilica of Santa Maria del Fiore, Santa Maria Novella, and Palazzo Strozzi.
- Flexible booking with no upfront payment and free cancellation up to 24 hours in advance for a full refund.
- Multilingual options in Italian, English, German, and French, with a mobile app to preview the audio guide.
- Wheelchair accessible and suitable for various traveler types, including couples, friends, solo travelers, and families.
- Overall rating of 3.5/5 based on 40 reviews, with praise for detailed site descriptions and WhatsApp support for audio guide unlocking.
Tour Overview

The Florence: Smartphone Self-Guided Tour offers visitors the flexibility to explore the city at their own pace, with a price starting from $4.36 per person and a duration of 6 hours.
The tour is wheelchair accessible, and there’s a free cancellation policy up to 24 hours in advance for a full refund.
Travelers can also take advantage of the flexible booking option, paying nothing today.
This self-guided experience allows visitors to discover Florence’s key highlights, including the Duomo, Battistero, Giotto Tower, and Renaissance masterpieces, at their convenience using a smartphone-based audio guide.
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Key Highlights of the Experience

Visitors can explore Florence’s key highlights at their own pace with the smartphone-based audio guide.
The tour focuses on major sites like the Basilica of Santa Maria del Fiore, Santa Maria Novella, and Palazzo Strozzi.
The tour focuses on major sites like the Basilica of Santa Maria del Fiore, Santa Maria Novella, and Palazzo Strozzi.
The audio guide includes over 35 descriptions, each under 2 minutes, covering the Duomo, Battistero, Giotto Tower, and Renaissance masterpieces.
The digital map and geo-routing help with easy navigation.
The tour allows visitors to discover the city’s culture, history, and art without the constraints of guided tours, providing an independent exploration experience.

Although the tour is available in multiple languages, including Italian, English, German, and French, the mobile app Itguides can be downloaded for free to preview the audio guide before purchase.
The app provides a digital map and geo-routing features, making it easy to navigate the tour.
To ensure a seamless experience, it’s best to:
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Download the content with a good cellular signal or Wi-Fi before starting the tour.
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Ensure you provide an active phone number to receive the unlocking instructions.
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Take advantage of the app’s functionality to explore Florence at your own pace.
Customer Feedback and Ratings

How do the customer reviews and ratings for this self-guided tour in Florence compare to other options?
The tour has an overall rating of 3.5/5 based on 40 reviews, which is fairly average. Customers seem satisfied with the value for money at 3.2/5.
Positive feedback highlights the staff’s WhatsApp support for unlocking the audio guide and the detailed descriptions of key sites like the Duomo. Reviewers recommend this tour for independent exploration of Florence.
While not outstanding, the ratings suggest this self-guided option provides a decent experience compared to traditional guided tours, making it a practical choice for some travelers.
More Great Tours NearbyAccessibility and Booking Flexibility
The self-guided tour in Florence is wheelchair accessible, allowing for equal access and inclusivity.
Plus, the booking process offers flexible options:
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Free cancellation up to 24 hours in advance for a full refund, providing travelers with peace of mind.
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A "Reserve Now & Pay Later" policy, eliminating the need to pay anything upfront and enabling flexible planning.
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The tour is ideal for various traveler types, including couples, friends, solo travelers, and families, catering to diverse needs and preferences.
These accessibility and booking features make the Florence smartphone self-guided tour an appealing choice for a seamless and convenient exploration of the city.
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Exploring Florence at Your Own Pace

The Florence smartphone self-guided tour allows travelers to explore the city at their own leisurely pace, unencumbered by the constraints of traditional guided tours.
With over 35 descriptions, each under 2 minutes, the audio guide provides a focused, yet flexible experience. Visitors can discover the city’s key highlights, including the iconic Duomo, Battistero, and Giotto Tower, as well as renowned Renaissance masterpieces.
The digital map and geo-routing features facilitate easy navigation, empowering travelers to enjoy Florence’s rich culture and history at their own rhythm.
The digital map and geo-routing features empower travelers to enjoy Florence’s culture and history at their own pace.
This self-guided format caters to diverse traveler types seeking an independent exploration of the city.
Discovering Culture, History, and Art
As travelers embark on the Florence smartphone self-guided tour, they’ll discover a wealth of culture, history, and art woven throughout the city’s iconic landmarks.
The audio guide provides detailed descriptions of key sites, including:
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The Basilica of Santa Maria del Fiore, with its stunning Renaissance architecture and world-famous Duomo.
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Santa Maria Novella, a renowned church showcasing a harmonious blend of Gothic and Renaissance styles.
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Palazzo Strozzi, a masterpiece of 15th-century Florentine architecture, housing captivating art exhibits.
Through this immersive experience, visitors can explore Florence’s rich heritage at their own pace, uncovering the city’s captivating stories and artistic treasures.
Unlocking the Audio Guide and Important Information

To unlock the audio guide for the Florence smartphone self-guided tour, travelers must provide an active phone number. This ensures they receive the necessary instructions to access the content.
The tour is self-guided, so there’s no specific meeting point. This flexibility allows visitors to explore Florence at their own pace, making it suitable for couples, friends, solo travelers, and families.
Travelers should ensure they’ve a good cellular signal or Wi-Fi to download the content before starting the tour.
Common Questions
Can I Purchase the Tour On-Site or Only Online?
The tour can only be purchased online. It’s not available for purchase on-site. Customers need to book the tour in advance through the mobile app or website to access the self-guided audio content and digital map.
Is the Audio Guide App Available for Both Ios and Android?
The audio guide app is available for both iOS and Android devices. Users can download the Itguides app and access the Florence tour content before or during their visit to explore the city at their own pace.
How Often Is the Audio Guide Content Updated?
The audio guide content is regularly updated, though the specific frequency is not provided. Travelers can expect the information to be current, though it’s recommended to check for any updates before starting the self-guided tour.
Can I Pause and Resume the Tour at My Convenience?
Yes, users can pause and resume the tour at their convenience. The audio guide content is designed to be flexible, allowing travelers to explore Florence at their own pace without being constrained by a group or fixed schedule.
Are There Any Discounts Available for Students or Seniors?
The tour doesn’t explicitly mention student or senior discounts. However, some smartphone tours in Florence may offer discounted rates for these groups, so it’s worth checking with the tour provider directly before booking.
The Sum Up
The Florence Smartphone Self-Guided Tour offers a flexible and budget-friendly way to explore the city’s top attractions. With an audio guide, map, and geo-routing, visitors can discover the Basilica of Santa Maria del Fiore, Palazzo Strozzi, and more at their own pace. The tour’s accessibility and cancellation policy make it a convenient choice for independent travelers.
You can check availability for your dates here:More Tours in Florence
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