Discover the essence of Florence on this captivating half-day tour. Starting at the iconic Piazza Della Repubblica, you’ll uncover the city’s storied past and vibrant present, guided by a knowledgeable local. From the famous landmarks to the bustling Mercato Centrale, this immersive experience promises to delight your senses and leave you craving more. As you savor the flavors of Tuscan cuisine, you’ll gain a deeper appreciation for the rich cultural tapestry that makes Florence such a beloved destination.
Key Points

- Explore iconic landmarks like Piazza Della Repubblica, a historic square with ornate architecture, cafes, and street performers.
- Set out on a private, half-day tour with a licensed guide to discover Florence’s cultural and historical highlights.
- Culminate the tour with a culinary experience at the renowned Mercato Centrale, interacting with local vendors and indulging in traditional Tuscan cuisine.
- Tour is available daily from 9 AM to 6 PM, with flexible start times and free cancellation up to 24 hours in advance.
- Tour is accessible, with wheelchair and stroller access, as well as service animal accommodations, ensuring a comfortable experience for all participants.
Meeting Point: Piazza Della Repubblica

The tour begins at Piazza Della Repubblica, a historic square in the heart of Florence. This bustling area is a popular meeting point, known for its ornate architecture, cafes, and street performers.
Participants will find the meeting point easily, as it’s a central and well-known landmark. From the square, the guide will lead the group on a journey through Florence’s iconic sights and hidden gems.
With the meeting point conveniently located, travelers can arrive promptly and begin the tour without any hassle, ensuring a smooth and efficient start to their Florence experience.
Looking for more options in Florence? We've reviewed plenty of other experiences.
Tour Overview

This half-day tour offers visitors a comprehensive exploration of Florence’s iconic landmarks and hidden gems. Guests will meet at Piazza Della Repubblica and embark on a private journey, with only their group participating. The tour culminates at the vibrant Mercato Centrale, where participants can explore traditional Tuscan cuisine. The tour operates daily from 9 AM to 6 PM, with free cancellation up to 24 hours in advance. The experience is accessible, with wheelchair and stroller access, as well as allowing service animals. A licensed guide accompanies guests throughout the tour, providing an enriching and informative experience.
| Tour Information | | |
| —————- | ————– | ————– |
| Duration | Half-day | – |
| Group Size | Private | – |
| Meeting Point | Piazza Della Repubblica | 50123 Florence |
Schedule & Availability

When is this Florence Highlights Tour available? The tour operates daily from January 1, 2025 to December 31, 2025, with start times between 9:00 AM and 6:00 PM.
This flexibility allows visitors to choose a time that best fits their schedule.
Plus, the tour offers:
-
Free cancellation up to 24 hours before the experience starts, providing peace of mind for travelers.
-
Accessibility features, including wheelchair and stroller access, as well as accommodation for service animals.
-
Convenient access to public transportation, ensuring a hassle-free journey to and from the tour.
Accessibility

Wheelchair-bound visitors or those with strollers can comfortably participate in this Florence Highlights Tour. The tour is wheelchair and stroller accessible, and service animals are allowed. The surfaces are also accessible, and the tour meeting point is located near public transportation.
| Accessibility | Details |
| ————— | ——- |
| Wheelchair | Yes |
| Stroller | Yes |
| Service Animals | Allowed |
| Public Transit | Near |
| Surfaces | Accessible |
The tour’s accessibility features ensure an inclusive experience for all participants, allowing them to fully enjoy the highlights of Florence.
Inclusions

The Florence Highlights Tour includes a licensed guide to lead visitors through the city’s must-see attractions. The guide provides in-depth commentary on the historical and cultural significance of the sites explored.
A licensed guide leads visitors through Florence’s must-see attractions, providing in-depth commentary on their historical and cultural significance.
Plus, the tour includes an opportunity for guests to discover the vibrant Mercato Centrale after the guided portion, where they can:
-
Indulge in traditional Tuscan cuisine and delicacies.
-
Interact with local vendors and artisans.
-
Immerse themselves in the bustling atmosphere of this iconic food hall.
This comprehensive experience ensures a well-rounded exploration of Florence’s highlights.
- Full Day Tour to Val Dorcia and Gladiators Fields With Wines
- Self-Drive Vintage Fiat 500 Tour From Florence: Tuscan Hills and Italian Cuisine
- Florence Cooking Class The Art of Making Gelato & Authentic Pizza
- Florence Pizza or Pasta Class With Gelato Making at a Tuscan Farm
- Wanna Be Italiano – the Original Cooking Class & Market Tour in Florence
- Florence: Pasta Cooking Class With Unlimited Wine
Pricing & Reviews

The Florence Highlights Tour is priced from $221.90 per person. This tour offers excellent value, considering it’s a private experience with a licensed guide.
According to reviews, travelers are highly satisfied, as evidenced by the 5.0-star rating across Viator and Tripadvisor. Reviewers praise the tour’s engaging content, knowledgeable guide, and the opportunity to explore the vibrant Mercato Centrale after the main tour.
With free cancellation up to 24 hours in advance, travelers can book this tour with confidence. The Florence Highlights Tour provides a comprehensive and personalized experience at a reasonable price point.
Exploring Tuscan Cuisine at Mercato Centrale

After the main tour, visitors can explore the vibrant Mercato Centrale, where they’ll discover the rich culinary traditions of Tuscany.
This indoor market offers an array of stalls selling local produce, artisanal goods, and tantalizing street food.
Guests can:
-
Sample authentic Florentine dishes like ribollita (hearty vegetable soup) or lampredotto (tripe sandwich).
-
Browse the vendor stalls for fresh pasta, cheeses, cured meats, and olive oil straight from the region.
-
Indulge in a scoop of gelato or a glass of Chianti wine to cap off the delicious experience.
Frequently Asked Questions

Is Food and Beverage Included During the Tour?
According to the tour overview, food and beverage are not included during the tour. However, the tour provides an opportunity to explore traditional Tuscan food at the Mercato Centrale after the tour concludes.
Can I Customize the Tour Itinerary to My Preferences?
Yes, the tour itinerary can be customized to suit your preferences. The private nature of the tour allows for flexibility, so you can work with the local provider to tailor the experience to your interests.
How Many Participants Are Typically in a Private Tour Group?
Private tour groups typically have a small number of participants, usually just your own group. This allows for a more personalized and flexible experience tailored to your preferences.
Are There Any Discounts Available for Seniors or Students?
The tour doesn’t explicitly mention any discounts for seniors or students. Private tours typically accommodate a small group, so individual discounts may not be available. Customers should check with the local provider about any special offers or pricing options.
Can I Take Photos and Videos During the Tour?
Yes, participants are welcome to take photos and videos throughout the tour. The provider encourages capturing memories of the experience, as long as it doesn’t disrupt the tour or infringe on others’ privacy.
The Sum Up
Explore Florence’s rich history and vibrant culture on this captivating half-day tour. Discover the city’s renowned landmarks, led by an expert guide. Conclude your journey at the lively Mercato Centrale, where you can savor traditional Tuscan cuisine and learn about the bustling atmosphere of this historic food hall. This private tour offers an unforgettable experience, showcasing the best of Florence.
More Tours in Florence
- Florence: Cathedral Duomo Tour with Local Guide
- Fiesole E-Bike Tour with Olive Oil Tasting or Pool & Chill
- Florence walking Tour: Music Headphones & Aperol Spritz
- Walking Tour: Florence Noir and Its Secrets
- Florence Old City Street Food Tour and Guided Sightseeing
- Florence Medici Bike Tour Cycle Through History and Power
More Tour Reviews in Florence
- Florence: Cathedral Duomo Tour with Local Guide
- Fiesole E-Bike Tour with Olive Oil Tasting or Pool & Chill
- Florence: Tuscan Cheese and Wine Tasting Experience
- Florence walking Tour: Music Headphones & Aperol Spritz
- Walking Tour: Florence Noir and Its Secrets
- Florence Old City Street Food Tour and Guided Sightseeing
Still browsing? Here are more Florence experiences we've covered recently
- What Are The Best 2-Hour Tours In Florence? Our Top 3 Picks
- Our Picks For The 13 Best Wine Tours In Florence
- The 12 Most Popular Workshops & Classes In Florence
- The 11 Best Dining Experiences In Florence
- 14 Best Tours In Florence
- Florence’s 10 Best Dinner Experiences (With Prices & Reviews)
- 14 Best Walking Tours In Florence (With Prices)
- Florence’s 3 Best Hiking And Trekking Tours
- 7 Must-Try Private Driver Services In Florence
- Florence’s 14 Top Food Tours
- 14 Of The Best Photography Experiences In Florence
- Our Picks For The 13 Best Pasta Experiences In Florence
