Authenticity Pass: Unlimited Itineraries & Discounts

Traveling to Florence? If you’re looking for a way to explore the city without blowing your budget while soaking up authentic local experiences, the Authenticity Pass could be just what you need. Priced at only $22 per person, this pass offers a mix of guided digital itineraries and exclusive perks that make wandering Florence feel effortless and personal—without the hassle of buying tickets or hunting for discounts.

What makes this experience stand out? First, we love how flexible it is—unlimited access to curated itineraries means you can tailor your day around what catches your eye. Second, the local freebies and discounts help you enjoy Florence’s food, shops, and hidden corners without overspending. Third, the ability to connect with local artisans and eateries offers a genuine taste of Florence that big tour groups often miss.

On the flip side, a potential consideration is that museum and gallery tickets are not included**—so if art galleries like the Uffizi are high on your list, you’ll need to plan those separately. But if you prefer wandering and authentic bites, this pass offers excellent value for a flexible, local-focused experience.

This experience is especially suited for travelers who want an independent yet guided feel, value local insider tips, and enjoy exploring at their own pace. Art lovers, foodies, and culture seekers will find plenty to love here.

Key Points

• Flexibility: Unlimited access to curated digital itineraries allows for personalized exploration.
• Authentic Experiences: Connect with local shops, eateries, and artisans with exclusive discounts.
• Cost-effective: For just $22, enjoy a mix of sightseeing and local perks, saving money on meals and souvenirs.
• No museum tickets included: Museum entrance fees are separate, so plan accordingly.
• Easy booking: Reserve and pay later with free cancellation up to 24 hours in advance.
• Ideal for independent travelers: Perfect for those who like to explore at their own pace with insider tips.

You can check availability for your dates here:

What’s Included in the Florence Authenticity Pass

At just $22, this pass offers an impressive array of perks designed to enrich your Florence visit. You get unlimited access to all digital itineraries on Hearth’s website, which are curated to showcase both the iconic sights and lesser-known gems of the city. These itineraries serve as your personal guide—think of them as your digital local friend pointing you toward the best photo spots, hidden courtyards, or perfect spots for gelato.

Beyond the itineraries, the pass unlocks a series of discounts and special offers at various local shops and eateries. For example, when you visit Ino, not only will you enjoy a delicious sandwich, but you’ll also receive a complimentary glass of wine—a lovely touch that elevates the experience. At Melrose Vintage, you’ll enjoy a 10% discount on all purchases, making shopping for unique finds more affordable.

Plus, if you indulge in the traditional lampredotto sandwich—a Florentine delicacy—you’ll get a free bottle of water with your meal, ensuring you stay refreshed as you wander around. These small perks turn a simple day out into a more immersive experience, blending sightseeing with authentic local flavor.

The Itinerary: What to Expect

The beauty of the Authenticity Pass is that it allows you to shape your day around your interests. You’ll start by accessing the digital itineraries that guide you through Florence’s core landmarks and hidden corners. These are especially useful if you want to avoid the crowds at tourist hotspots or discover places only locals frequent.

Major landmarks like the Duomo are easily incorporated into your plan, thanks to the detailed guides. You’ll learn about the architecture, stories, and best times to visit, which is invaluable for avoiding long lines—although note that museum tickets are not included. The same applies to sites like the Ponte Vecchio, where you can enjoy the views and history at your own pace.

The itineraries also feature lesser-known spots like artisan workshops, charming piazzas, and local cafés. We loved the way these guides invite you to experience Florence through the eyes of a local—finding quiet corners, artisan boutiques, and authentic eateries. Expect to spend your day wandering, sampling, and enjoying the city’s authentic rhythm.

Food and Shopping

One of the highlights (and most appreciated by reviewers) is the local foodie perks. Sampling a lampredotto sandwich, a Florentine staple, becomes a special event when paired with the free water and the ability to explore nearby food markets or street vendors. The discount at Melrose Vintage makes browsing and buying vintage treasures more budget-friendly, and many travelers found this to be a fun way to hunt for unique Florence souvenirs.

Local Experiences and Insider Tips

Many reviewers mention that the digital itineraries are particularly well-crafted, with detailed descriptions and insider tips that save time and enhance the visit. One reviewer noted how the guide recommended timing visits to avoid crowds, especially at popular spots like the Uffizi or Accademia, though these are not included in the pass itself.

The exclusive freebies like wine at Ino and discounts at shops add a layer of authentic Florence that you can’t get from standard sightseeing passes. These experiences often come with friendly recommendations from local staff, making your visit feel more personal.

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Practical Details

The $22 price point is particularly attractive considering the range of benefits. Since museum tickets are not included, you might want to budget extra if art galleries like the Uffizi or the Accademia are on your must-see list. However, the unlimited itineraries and local perks mean you could spend a full day exploring without feeling pressed for time or money.

Reservation and booking are flexible—pay later and cancel up to 24 hours beforehand, which offers peace of mind if your plans change. The pass is digital, so no need to worry about carrying paper tickets; simply access everything through Hearth’s website.

While transportation costs aren’t included, Florence’s city center is very walkable, and the itineraries are designed to maximize your time on foot. For those planning to venture outside the city, consider additional arrangements.

Who Will Love This Experience?

This pass is perfect for independent travelers who enjoy crafting their own adventure with insider tips and local discounts. Art lovers will appreciate the flexibility to visit major sights on their own schedule, although museum tickets are separate. Foodies will cherish the chance to sample authentic Florentine cuisine with special freebies and discounts.

If you’re on a budget but want a comprehensive, authentic experience, the Authenticity Pass offers great value. It’s especially suited for those who want to explore at their own pace, discover hidden spots, and connect with locals—without the rigidity of traditional guided tours.

The Sum Up

In the end, the Authenticity Pass provides a personalized, cost-effective way to experience Florence beyond the usual tourist trail. It combines flexible digital guides, local discounts, and authentic experiences that truly feel like insider moments. For just $22, it’s a wonderful investment in exploring Florence in a relaxed, meaningful way.

This pass is best suited for travelers who prioritize independent exploration but still want curated insights and local perks. Art aficionados, food lovers, and casual wanderers alike will find plenty of value and memorable moments here.

If you prefer a more structured, ticket-included tour, options like the Firenze Card or skip-the-line museum tickets might be better. But if authentic, flexible, and budget-friendly experiences are your goal, this pass deserves a spot on your Florence itinerary.

FAQ

What is included in the Authenticity Pass?
You get unlimited access to all digital itineraries on Hearth’s website, along with discounts and special offers at local shops, eateries, and artisan workshops.

Are museum tickets included?
No, tickets to individual museums and galleries are not included. You’ll need to purchase those separately if you want to visit places like the Uffizi or the Accademia.

Can I cancel my reservation?
Yes, you can cancel up to 24 hours in advance for a full refund, making it flexible for changing plans.

Is this pass suitable for art lovers?
While it offers detailed itineraries and insider tips, museum visits are not included in the pass. Art lovers will need to buy separate tickets but will benefit from the flexible planning options.

What local perks are available?
Enjoy a free glass of wine with a sandwich at Ino, a 10% discount at Melrose Vintage, and free water with a lampredotto sandwich, along with other exclusive deals.

Is the pass digital or physical?
It’s entirely digital—simply access the itineraries and offers online, which is convenient for wandering around Florence.

How long can I use the pass?
The pass grants unlimited use of the itineraries during your trip, but there are no specified time limits beyond your travel dates.

Who is this pass best suited for?
It’s ideal for independent travelers, food and culture enthusiasts, and those who love exploring at their own pace with insider tips and local discounts.

This detailed review should help you decide whether the Authenticity Pass aligns with your Florence plans. It offers a balanced mix of flexibility, authentic experiences, and budget-conscious perks—making your visit that much more memorable.

You can check availability for your dates here: