Toyama might not be the first place that comes to mind when planning a trip to Japan, but it’s a city that offers plenty of memorable tours and experiences for those willing to explore beyond the usual tourist spots. Whether you’re into enjoying local traditions, uncovering hidden streets, or enjoying scenic rides, Toyama has something to offer. We particularly like how some tours blend cultural insights with active exploration, like the E-Bike Tour—a fun way to see the countryside—while others, such as the Private Walking Tour, provide a personalized glimpse into the city’s historic streets. Each experience offers a different way to connect with Toyama’s authentic charm.
In this guide, we’ve rounded up five standout tours that cover everything from city highlights and culinary delights to local history and scenic adventures. Whatever your travel style—whether you prefer guided group explorations or private outings—these options will help you make the most of your visit.
1. Multiple Tours to Fully Enjoy Toyama
At number 1, we recommend the Multiple Tours to Fully Enjoy Toyama. This package offers a variety of local experiences, perfect if you want a broad overview of the city’s traditions, cuisine, and local interactions. Priced at $148 per person, it’s ideal for travelers who prefer engaging with local producers, discovering lesser-known sites, and seeing authentic Japanese customs.
This tour stands out for its variety and depth. You’ll visit hidden spots that only locals know, chat with experts in traditional crafts or food production, and enjoy a range of hands-on experiences that bring Toyama’s culture to life. The knowledgeable guides are adept at sharing stories that add meaning to every stop. Since the tour covers a broad spectrum of interests, it’s a solid choice for first-time visitors or those eager to experience Toyama’s multifaceted charm. The value here lies in the comprehensive nature—you get multiple experiences rolled into one, making it more economical than booking them separately.
Bottom line: If you’re after a well-rounded introduction to Toyama that combines culture, food, and local insights, this flexible tour offers an excellent balance of variety and value.
2. Toyama: 6-Hour Private Walking Tour with Licensed Guide
For a more personalized experience, the Toyama: 6-Hour Private Walking Tour provides an intimate look at the city’s treasures with a licensed guide. Priced at $148 per person, this tour is perfect for travelers wanting a flexible itinerary tailored to their interests.
This tour runs approximately six hours, giving you plenty of time to explore historic streets, museums, and cultural sites. Your guide is licensed and well-versed in Toyama’s history and traditions, offering insights that bring each location to life. The private format means you can customize your route—whether you’re interested in Toyama Castle, local markets, or traditional crafts. The guide’s local knowledge helps you uncover stories behind the architecture and history, making it ideal for those who want a deeper understanding of the city.
Guests frequently appreciate the personalized pacing and the chance to ask questions freely. Plus, since it’s a private tour, it’s easy to focus on your priorities without feeling rushed. It’s a good choice for travelers who want a flexible, in-depth experience with an expert by their side.
Bottom line: This private, guided walking tour offers a deep dive into Toyama’s historic and cultural sites, perfect if you prefer your sightseeing tailored and personal.
3. Toyama City: Stunning Streetscapes and Local History Tour
Spanning a full 8 hours, the Toyama City: Stunning Streetscapes and Local History Tour is a deep exploration of the city’s most iconic and lesser-known spots. Led by an English-speaking guide, this tour balances outdoor sightseeing with cultural storytelling.
Highlights include visiting the historic Ikedaya Yasubei Medicine Shop, Toyama Castle, and the picturesque town of Ecchu Yatsuo. The itinerary starts at Toyama Station, with stops at the Toyama City Hall, shopping districts, and self-guided tours of local museums and markets. The tour also includes visits to the Hikiyama Exhibition Hall and scenic photo stops like Kurehayama and Kureha Hill Footpath Bridge. The guide explains Toyama’s significance as a hub for medicine and trading, giving context to each site.
This tour appeals to history and culture fans who want an organized, full-day itinerary that covers both modern and traditional aspects of Toyama. The pacing allows for in-depth exploration, and the inclusion of local stories makes it memorable. The only potential downside is the length—twelve hours of touring requires good footwear and stamina.
Bottom line: Perfect for those eager to see Toyama’s highlights and learn its stories in a comprehensive, well-structured day.
4. Toyama: E-Bike Tour with Local Guide
The Toyama: E-Bike Tour with Local Guide offers a lively way to explore the city’s scenic outskirts and countryside in just three hours. This tour emphasizes active discovery, combining easy cycling with cultural stops.
What makes this experience special is the guided ride through rice fields, mountains, and local farms, including a visit to a pear farm. You’ll enjoy downhill rides with stunning views and learn about local agriculture, then stop at a deli shop for fresh sashimi and snacks. The tour’s itinerary includes multiple photo stops at key points like Yoshizukuri, Hatchōminami, and Toyama Prefecture, providing ample opportunities for memorable photos of the landscape.
The tour is ideal for travelers who want a scenic, active experience and enjoy tasting local produce. It’s suitable for most fitness levels since the ride is designed to be accessible. The combination of sightseeing, farm visits, and food tasting offers good value for the three hours.
Guests comment on how refreshing it is to see Toyama from a bike and appreciate the knowledgeable local guide who shares stories along the way. The only caution is that it’s a shorter experience, so those seeking a full-day adventure might look elsewhere.
Bottom line: A fantastic choice if you want to combine outdoor activity with regional food and scenic views, all guided by a local expert.
5. Toyama: Local Bar Hopping Experience with Food & Drinks
Finally, for those interested in Toyama’s nightlife and culinary scene, the Local Bar Hopping Experience offers a lively two-hour glimpse into local drinking culture. The tour includes stops at carefully selected bars where you can sample local foods and drinks and meet the people behind Toyama’s vibrant nightlife.
The experience features a set allowance for food and drinks at each bar, which typically includes local specialties like sake and regional snacks. The guide provides insights into Toyama’s food and drink traditions, making this more than just a night of drinking—it’s a cultural exchange. The meeting points vary based on the option you choose, and the tour is flexible enough for different tastes.
Ideal for night owls or those curious about Japanese drinking customs, this tour offers an authentic look at Toyama’s social side. It’s best suited for travelers comfortable in social settings and eager to connect with locals.
Reviewers mention that the tour is a fun way to unwind and learn about Toyama’s drinks culture in a casual environment. Keep in mind, it’s a short experience, so plan other daytime activities accordingly.
Bottom line: A lively, social tour perfect for night owls wanting to experience Toyama’s local drinking scene with a guide.
How to Choose the Right Tour
When deciding which tour fits your style, consider your budget, time availability, and interests. If you want a comprehensive introduction to Toyama’s culture and history, the full-day Stunning Streetscapes Tour might suit you best. For a personalized experience, the Private Walking Tour is ideal—especially if you prefer more control over your itinerary.
Active travelers may love the E-bike tour, which combines outdoor exploration with local food stops. Conversely, if your interest lies in experiencing local nightlife and tasting regional drinks, the Bar Hopping Experience is a fun and social option.
Booking early is recommended, especially for private and popular guided tours, and consider the season—some tours are more scenic or lively depending on the time of year. Always check the cancellation policies to keep your plans flexible.
Final Thoughts
Toyama offers a variety of tours and experiences that suit different interests and travel styles. For those who want a deep cultural dive, the private walking tour or the full-day city exploration are excellent choices. Active travelers will appreciate the scenic E-bike tour, while night owls might enjoy discovering local bars in a guided hop. With careful planning, you can pick the experience that makes your trip to Toyama truly memorable. Be sure to book early—these unique adventures won’t last long!