Top 14 Tours & Experiences In Apia

Apia stands out as a hub for memorable tours and experiences that showcase the stunning beauty and diverse culture of Samoa. Its compact size makes it easy to access a wide range of adventures, whether you want to explore lush waterfalls, swim in volcanic craters, or learn about local traditions. We’ve found some standout options, like the Full-Day Upolu Island Highlights Tour (see details), which covers the island’s top sights in one day, or the Snorkeling Tour in Samoa (find out more) for ocean lovers craving underwater sights. Whether you’re after scenic drives, cultural sights, or water-based fun, Apia delivers.

Quick Overview

Our list features a mix of full-day tours that give you a broad taste of Samoa’s highlights, like the Upolu Island Highlights and private customizable adventures (see more). For those looking to stay active, the snorkeling experience (see details) combines underwater exploration with visits to waterfalls, while cruise ship excursions (learn more) provide a quick taste of top sights for short visits. Lastly, luxury private tours (like this one) let you tailor your day at a relaxed pace.

1. Full-Day Upolu Island Highlights Tour from Apia

This tour is perfect if you want a comprehensive snapshot of Samoa in just one day. It includes visits to Piula Cave Pool, where you can swim in cool, fresh water, and to To Sua Ocean Trench, often called a “giant swimming hole”. The Lalomanu Beach stop offers a postcard-perfect view with soft sand and small outer islands. What makes this tour stand out is its small-group size and personalized approach, with many travelers commenting on their guides’ enthusiasm and knowledge. At only $130 per person for about 7-8 hours, it’s excellent value, especially considering the diverse sights covered.

Bottom Line: If a relaxed yet extensive exploration of Upolu appeals, this tour is a top choice. Expect scenic stops, some swimming, and friendly guides.

2. Apia: Full-Day Upolu Island Tour with Waterfalls and Beaches

For around $130, this 8-hour full-day tour offers a rich experience with a local guide leading the way. It features visits to To Sua Trench, Papapapaitai Waterfall, and Lalomanu Beach. The tour also includes a stop at the Baha’i House of Worship and its lush gardens, providing both cultural and natural sights. What makes this tour stand out is its balance of activities—waterfalls, beaches, and cultural stops—all packed into a single day. The reviews praise the guide’s knowledge and the flexibility to customize the day if needed.

Bottom Line: Ideal for travelers wanting a mix of waterfalls, beaches, and local culture, all within a comfortable 8-hour timeframe.

3. Snorkeling Tour in Samoa

This full-day snorkeling adventure costs about $120 and is tailored for ocean lovers. It includes visits to Palolo Deep Marine Reserve, where vibrant coral walls host turtles and reef sharks, and the Giant Clam Sanctuary, an underwater spectacle. Lunch in Maninoa offers a chance to unwind before more underwater exploration. A key highlight is that you must be a competent swimmer, as the tour involves swimming at multiple sites. Guests often rave about the coral and marine life, with one noting they caught a sea turtle in action.

Bottom Line: Best suited for confident swimmers eager to see Samoa’s underwater magic, this tour combines snorkeling with scenic water stops.

4. Apia: Upolu Island Full-Day Tour with a Local Guide

At number 4, this full-day tour offers a well-rounded experience, including the To Sua Ocean Trench, Robert Louis Stevenson Museum, and Fugalei Market. The tour emphasizes local insights and cultural highlights, with stops that showcase both natural wonders and Samoan life. The guide’s local knowledge enhances the experience, making it more than just sightseeing. The 8-hour itinerary balances history, markets, and swimming, all at a reasonable price.

Bottom Line: Great for travelers keen on culture plus scenic nature; a flexible, personalized approach.

5. Adventour Samoa: Full Day Tour

This full-day tour offers a short yet comprehensive look at Samoa’s highlights, including To Sua Trench, Sauniatu Village, and Papapapaitai Falls. The small group size and guided experience make it engaging, and the tour is perfect if you want to explore Samoa’s culture and scenery without feeling rushed. Guests mention how the tour’s flexible and personalized style makes it stand out. It’s best suited for travelers wanting a local-guided experience with authentic stops.

Bottom Line: A solid choice for those prioritizing local insights and scenic diversity.

6. Samoa in a Day: Customizable Tour of Beaches, Waterfalls, Culture

This private tour is ideal if you prefer tailored experiences. Starting at $180 per person, it allows you to choose your preferred attractions—beaches, waterfalls, or the To Sua Ocean Trench. It includes visits to the Giant Clam Sanctuary, Lalomanu Beach, and Piula Cave Pool, with flexible timing to suit your pace. Reviews praise the guide’s ability to modify the itinerary based on weather or interests. It’s perfect for travelers with specific priorities or those wanting a more intimate experience.

Bottom Line: Best for travelers seeking a personalized, flexible Samoa day trip.

7. Samoa Upolu: Full Day Private Tour

For about $250, this private tour offers a luxurious, tailored day exploring key sights like Sopoaga Falls, Lalomanu Beach, and Piula Cave Pool. The guide turns your visit into a more personal experience, with the flexibility to customize stops and timing. Guests appreciate the host’s warmth and how the tour feels like a day with a friend rather than a commercial activity.

Bottom Line: Perfect for travelers wanting exclusivity and a fully customized experience.

8. Adventour Samoa: Cruise Ship Excursion (Highlight of Samoa)

If you’re on a cruise, this highlight tour covers To Sua Trench, Waterfalls, and Apia City in 4-5 hours. The 3.9-star review indicates it’s a solid option, especially if time is tight. The tour includes multiple stops like Fugalei Market and Robert Louis Stevenson Museum. The tour is designed to make your short stay memorable, with guided commentary and efficient routes.

Bottom Line: Best for cruise passengers wanting a quick but diverse taste of Samoa’s top sights.

9. Private Transfer from Apia Int Airport (APW) to Apia Cruise Port

This private transfer ensures smooth, comfortable transportation from the airport to your cruise or hotel, costing $99.60 per person. It’s a no-fuss option if you want to skip the hassle of taxis or shuttles. The driver tracks your flight, so you’re greeted promptly, and the service includes a door-to-door experience, making your arrival seamless.

Bottom Line: Ideal for hassle-free arrivals and departures, especially if you prefer private, personalized service.

10. Samoa: Lake Lanoto’o Volcanic Crater Lake Hike & Swim

This 5-hour adventure is perfect for active travelers. It involves a challenging rainforest hike to the volcanic crater lake, where you can swim in the still waters. A packed lunch keeps you energized for this demanding but rewarding trip. Suitable for those comfortable with physical activity, it’s ideal for nature lovers wanting a true outdoor challenge.

Bottom Line: For the fit and adventurous, this hike offers a memorable swim and scenic views.

11. Samoa: National Park Lava Cliffs & Black Sand Beach Day Tour

This 6.5-hour trip explores O le Pupu Pu’e National Park, the Lava Sea Cliffs, and Aganoa Black Sand Beach. It’s a fascinating mix of volcanic landscapes and dramatic coastlines. You’ll see the Ma Tree with its sprawling roots and enjoy a picnic lunch by the beach. It suits travelers interested in geology and spectacular coast vistas.

Bottom Line: Great for geology enthusiasts and those wanting a mix of rugged landscapes and beach time.

12. Samoa: Pristine Waters of Upolu, All Inclusive Full Day Tour

This full-day tour covers smaller beaches, waterfalls, and To Sua Ocean Trench. For $140, it includes swimming in both freshwater and saltwater locations and a packed lunch. Guests praise the variety and the chance to see Samoa’s most famous swimming spots comfortably.

Bottom Line: Ideal for travelers wanting a comprehensive day with plenty of swimming and scenic stops.

13. Apia Faleolo Airport (APW) to Apia – Round-Trip Private Transfer

This private round-trip transfer ($170.05) guarantees a smooth start and end to your trip. Professional drivers track your flights, ensuring timely pickups and drop-offs. It’s perfect if you value comfort and stress-free logistics.

Bottom Line: Great for travelers who prefer hassle-free, private transportation to and from the airport.

14. Apia Faleolo Int Airport (APW) to Apia – Arrival Private Transfer

For about $85, this arrival transfer takes the worry out of your first moments in Samoa. The driver waits at the airport for a smooth, comfortable ride to your hotel, letting you start your trip relaxed.

Bottom Line: A simple, practical choice for a stress-free arrival in Apia.

How to Choose the Right Tour

Picking the best experience depends on your budget, time available, and interests. For example, if you want to see a broad range of highlights without feeling rushed, the Full-Day Upolu Island Highlights is hard to beat. If underwater adventures are your thing, the Snorkeling Tour offers vivid coral reefs and sea turtles—just remember, you need to be a competent swimmer. For those wanting a personalized experience, the Samoa in a Day: Customizable Tour lets you tailor your day.

Booking early is wise, especially during cruise season or peak months, to secure preferred times and guides. Consider combining a private transfer with your chosen tour for maximum convenience. Most tours operate year-round, but local weather can influence outdoor activities, so plan for flexibility.

In Samoa, Apia offers a range of tours and experiences that suit every traveler, from scenic island drives to active waterfall hikes and underwater snorkeling excursions. For a balanced mix, the full-day tours such as the Full-Day Upolu Island Highlights and the Waterfalls and Beaches are excellent options, especially if you want to learn about both natural beauty and local culture. Conversely, if you prefer a private, tailor-made experience, the Samoa in a Day private tour (see details) offers flexibility and exclusivity.

Lastly, don’t overlook practical details like airport transfers, which can make your arrival and departure smoother. With such a diverse set of options, you’re sure to find the perfect tour to enrich your Samoa visit. Just remember to book early—these adventures fill up fast, especially in high season.