Villajoyosa is a lively seaside town that offers more than just beaches and chocolate. Its proximity to Alicante and the surrounding mountains means travelers can indulge in a range of curated experiences. Among these, we particularly like the Alicante: Premium Winery with 7 Tastings and Guadalest Transfer Included for its blend of wine, history, and stunning views. Its exclusive, private setting provides a memorable taste of the region’s flavors and culture. If you want to combine scenic beauty with outdoor fun, the Horseback Riding in the Mountains offers a refreshing escape into nature. And for those eager to explore the coast’s diverse beaches and coves, the Beaches and Coves: El Campello – Villajoyosa tour delivers a comprehensive look at the Alicante coastline.
Below, you’ll find a quick overview of each experience, helping you decide which suits your interests and travel style.
1. Alicante: Premium Winery with 7 Tastings and Guadalest Transfer Included

At number one, this private tour combines a guided wine tasting at a boutique winery with a trip to the medieval village of Guadalest. The winery offers seven different wines and local tapas, giving you a taste of Alicante’s rich viticultural scene. What makes this experience stand out is its combination of culinary delights and cultural exploration. The small-group format ensures personalized attention, and the guide’s enthusiasm makes the history of Guadalest’s castle come alive.
Touring a boutique winery isn’t just about tasting; it’s about understanding the craftsmanship behind each bottle. The visit to Guadalest, with its spectacular views and charming streets, adds a layer of historical charm and photo opportunities. Reviewers appreciate the expert guidance and the intimate setting, saying, “I enjoyed the sites and our excellent guide who was excited to give the best experience possible.” For those interested in Alicante’s wine scene and local history, this tour offers an immersive experience worth the price.
Bottom line: Perfect for wine lovers and history buffs who want a relaxed, private day out with exquisite flavors and views.
2. Villajoyosa: Horseback Riding in the Mountains

Number two on our list is the Horseback Riding in the Mountains near Villajoyosa and Benidorm. This 1.5-hour tour offers a chance to leave the beaches behind and explore the rugged terrain of the region. Guided by experienced instructors, riders of all levels can enjoy this activity — even beginners find the pace comfortable, as noted in reviews.
What makes this experience unique is its setting. You’ll ride through stunning mountain scenery, with panoramic views of the Mediterranean, providing a different perspective of the area’s natural beauty. The ride is well-paced, making it suitable for those new to horseback riding while still rewarding more experienced riders. Reviewers say, “Horses and guide were great. It was a great moment in nature with awesome views for our first time riding a horse,” and “The length of the ride was perfect and at a really good pace for someone who does not ride.”
Bottom line: Ideal for outdoor enthusiasts and families seeking a memorable, nature-focused activity that’s not overly strenuous.
3. Beaches and Coves: El Campello – Villajoyosa

Our third pick is the Beaches and Coves tour, a scenic 4.5-hour journey along the Alicante coast. For $129, you’ll visit more than 6 km of white sand beaches and stunning coves, perfect for sunbathing, swimming, or simply soaking in the view. Highlights include the Queen’s Baths archaeological site, where history and nature blend, and time spent exploring El Campello’s beachfront promenade and port.
The itinerary includes stops at San Juan Playa for a quick photo, guided tours of El Campello and Villajoyosa, and scenic van rides that maximize your sightseeing time. Reviewers appreciate the efficient schedule and the variety of spots visited, making it a balanced mix of beach, history, and coastal charm.
Bottom line: A solid choice for travelers who want a comprehensive coastal experience, combining beach time with cultural exploration.
How to Choose Your Perfect Villajoyosa Experience
When deciding among these options, consider your interests and how much time you want to dedicate. If you love wine, food, and history, the Alicante winery tour (see details here) offers a private, intimate day. For outdoor activity fans or horse lovers, the mountain horseback ride (more info) provides a scenic, active escape. Meanwhile, if your focus is on coastal landscapes and beaches, the beach and coves tour (check it out) covers more ground and offers a mix of relaxation and exploration.
Think about your travel style: Are you after a quiet, informative experience, outdoor adventure, or a day of beach hopping? Budget, fitness level, and timing are also important. Booking early is advised during peak season, especially for the horseback ride and coastal tours, which fill quickly.
Final Thoughts
Villajoyosa offers a variety of ways to explore beyond the beach. Whether you prefer sipping local wines while soaking in mountain views, riding horses through scenic landscapes, or discovering the best beaches and coves along the coast, there’s an experience for you. For lovers of wine and culture, the Alicante private tour is a standout. Nature and outdoor enthusiasts will find the horseback riding a memorable highlight, while beach lovers can’t go wrong with the coastal tour exploring El Campello and Villajoyosa.
No matter which you choose, booking in advance will help secure your spot. These experiences truly add a special layer to your visit, making Villajoyosa a more memorable part of your trip to Spain’s Valencian Community.