Varna is not just Bulgaria’s sea gateway but a vibrant city bursting with opportunities for memorable Tours & Experiences. Whether you’re craving outdoor adventures like cycling along Bulgaria’s coast or exploring ancient cave monasteries on a hiking trip, Varna offers a diverse range of activities suited to all interests and fitness levels. We love how many options combine natural beauty with cultural insights, making it easy to turn a simple visit into a full-blown adventure. For instance, taking a guided VIP tour means enjoying Bulgaria’s traditions while being chauffeured through scenic spots, or trying out a kayaking trip along the Kamchia River for a peaceful paddle through lush forests. Whatever your style, Varna makes it easy to create authentic memories.
Quick Overview
Our list features cycling tours through scenic countryside, kayaking excursions in protected biosphere reserves, cultural city tours led by local guides, and private day trips covering historical monasteries and coastal landmarks. For a taste of Bulgaria’s culinary scene, we recommend the Gourmet Tour with wine tasting, while creative types can try their hand at glass bead making. For history lovers, the Archaeological Museum offers an insightful self-guided experience. Find out more below about each experience and what makes it worth your while.
1. Bulgaria Day Bike & E-bike Tours – country & sea
At number 1, this guided cycling tour offers a flexible way to explore the lush Bulgarian countryside and the scenic Black Sea coast. Priced at around $67.34 per person, it lasts roughly 4 to 6 hours and is perfect whether you’re looking for fun, fitness, or a bit of both. The tour is customizable, which means you can focus on nature, history, or local culture. Highlights include a hike at the medieval fortress Ovech and a visit to the Shabla Lighthouse, Bulgaria’s tallest, standing sentinel at the easternmost point. The tour also stops at Nikolaevka village’s Orthodox church, offering authentic glimpses of rural life. The small-group, private format ensures personalized attention, and reviews praise the hosts’ concern for individual needs. If you want a balanced day of outdoor activity and cultural discovery, this tour hits the mark.
Bottom line: Ideal for active travelers who appreciate personalized service and a mix of sea, countryside, and history.
2. Varna: Kamchia River Kayaking Day Tour
Number 2 on our list is a kayaking adventure in Bulgaria’s Kamchia Biosphere Reserve, rated 4.9 out of 5 from 24 reviews. For about 5 hours, you paddle through dense forests, calm dark waters, and explore the longest desert beach in Bulgaria. The trip includes instructions and a short training course, making it accessible even for beginners. The highlight is drifting quietly along the Kamchia river estuary and exploring its peaceful surroundings with an experienced guide. Many guests appreciate the friendly guide, Doncho, and the flexible pace, which allows experienced paddlers to move freely while beginners get clear guidance. The tour includes hotel pickup and drop-off, adding to its convenience and value.
Bottom line: Perfect for nature lovers and those seeking a tranquil escape on the water, with excellent guidance and equipment.
3. Varna: Guided VIP Tour
Number 3 takes you on a full-day, personalized tour that covers Bulgaria’s natural beauty and local life. For about 7 hours, your licensed guide introduces you to Bulgaria’s culture with stops every 10 minutes, blending scenic drives with brief walks. Highlights include a visit to a local home for a tasting of homemade dishes and stops at scenic spots like the Stone Forest and Magic Spring Complex. The tour also features a visit to the Museum of Mosaics and a scenic stop at Beloslav. The small-group format ensures a tailored experience, and many reviews praise the guide’s knowledge and friendly demeanor. This is a great way to get an insider’s look at Bulgaria’s traditions without feeling rushed.
Bottom line: Best suited for travelers who want a comprehensive, flexible day soaking in Bulgaria’s culture and scenery.
4. Nessebar: Guided City Tour
Number 4 explores the charming ancient town of Nessebar, a UNESCO World Heritage site packed with cobblestone streets, historic churches, and craftshops. The tour, lasting around 7 hours, includes a guided walk through the old city, where you can admire the craftsmanship of St. Stephen’s Church and learn about the town’s long history. After the tour, you have free time to relax at cafes or shop for local crafts. Reviews highlight the seamless organization and the guide’s engaging storytelling. It’s ideal for history buffs and those wanting to experience Bulgaria’s coastal heritage. The tour also includes convenient pickup options from various locations.
Bottom line: A delightful walk through history, perfect for culture and architecture enthusiasts.
5. From Varna: Rock Sanctuaries Hiking Tour
Number 5 offers a full-day hike to explore cave monasteries carved into cliffs, with a focus on ancient monk dwellings. For about 6 hours, you’ll trek through scenic landscapes, touching the history of hesychast monks who once lived there. Your guide, Dodo, is praised for his friendly approach and storytelling, making the experience both educational and inspiring. The panoramic views from each site are a key highlight, along with the sense of energy from the forest and rocks. The tour is suitable for active travelers comfortable on uneven terrain, and reviews mention the personalized pace and engaging stories.
Bottom line: Ideal for hikers and those curious about monastic life and Bulgaria’s natural scenery.
6. Varna Gourmet Tour including Wine Tasting
Number 6 is a culinary tour focused on Bulgaria’s local flavors. Over approximately 4 hours, you’ll visit local food vendors, taste regional snacks, and enjoy a wine tasting at a cellar. It’s a perfect fit for food lovers eager to uncover Bulgaria’s gastronomic traditions. The guide introduces you to Bulgarian culinary customs, and the wine tasting complements the authentic experience. With a small group, you get personalized attention and a chance to ask questions. The reviews mention the quality of the tastings and the friendly guide’s knowledge.
Bottom line: Great for those who want to combine food, wine, and cultural insights in a relaxed setting.
7. Varna: Create Your Own Bracelet with Live Glassblowing Demo
Number 7 offers a hands-on craft experience for about 1.5 hours, where you can make a personalized bracelet from handmade glass beads. The workshop includes a live glassblowing demo, allowing you to see beads formed from fire, plus a coffee break with iced latte or espresso. It’s perfect for creative travelers or as a unique souvenir-making activity. Personalized guidance helps you craft a piece you’ll cherish, and reviews praise the friendly atmosphere and the quality of the glass beads. The workshop is suitable for most ages and skill levels.
Bottom line: A fun, memorable craft experience that results in a tangible keepsake.
8. Private Day Tour: Aladzha Monastery, Balchik, & Kaliakra
Number 8 offers a private full-day trip exploring Bulgaria’s coastal treasures, with tickets included. This 9-hour tour includes visits to the Aladzha Monastery caves, the Queen Marie’s Palace at Balchik, and the dramatic Cape Kaliakra. The private aspect means tailored pacing and personalized attention. Many appreciate the comprehensive itinerary and the opportunity to enjoy each site without rushing. The tour is suitable for those wanting an in-depth cultural experience and is perfect for travelers who prefer a relaxed, private approach.
Bottom line: An excellent choice for travelers seeking a full, customizable day of history and scenic beauty.
9. Varna: Archaeological Museum Ticket & E-Guide
Number 9 is a smart choice for history enthusiasts. For one day, you can explore Bulgaria’s ancient artifacts independently, with the added benefit of a free e-guide loaded with information. The museum showcases relics like gold treasures, jewelry, tombstones, and surgical tools, illustrating Varna’s archaeological significance. Many reviewers note the convenience of the self-guided format and the quality of the exhibits, making it a flexible and educational experience. It’s ideal for travelers who prefer exploring at their own pace but still want in-depth knowledge.
Bottom line: Great for history and archaeology buffs who want flexibility and expert insights on their devices.
10. Varna Echoes: Flavors, Footsteps, Tales & Wine Tasting
Number 10 combines cultural storytelling with local tastings. Over 3 hours, you’ll explore Varna’s streets, sampling local snacks and hearing stories of Greek, Roman, and Ottoman influences. The tour also includes wine tasting, making it a multisensory experience. The guide’s engaging narration and the opportunity to taste Bulgaria’s culinary heritage make it ideal for travelers interested in history through flavors. Reviews highlight the blend of education and fun, with a relaxed pace and friendly guide.
Bottom line: Perfect for foodies and history lovers wanting a relaxed, flavorful overview of Varna’s past.
11. Private Day Tour: Aladzha, Varna, Pobiti Kamani, Kamchia
Number 11 is an all-in-one private tour covering ancient caves, stone columns, and lush river landscapes. Over 8 hours, you visit Aladzha Monastery, the Pobiti Kamani stone formations, and experience a boat ride through the Kamchia River. Many find the personalized itinerary and the variety of sites worth the cost of about $201 per person. It suits travelers who want a comprehensive and flexible day exploring Bulgaria’s natural and historical sites with the comfort of a private guide.
Bottom line: Best for those who want an extensive, tailor-made tour with diverse sights.
12. Varna: Private Custom Walking Tour with a Local Guide
Number 12 is a 3-hour custom walking tour for travelers who want to see Varna’s key landmarks at their own pace. Led by a local guide, it covers the Dormition Cathedral, Opera House, Archaeological Museum, and Roman Baths. Reviewers appreciate the flexibility and the guide’s local knowledge. It’s perfect for travelers who want a personalized, relaxed introduction to the city’s highlights and hidden corners.
Bottom line: Ideal for those who prefer a flexible, intimate city experience with a knowledgeable local.
13. Alaja Rock Monastery Tour from Varna
Number 13 offers a brief 2-hour visit to Bulgaria’s Alaja Monastery, a peaceful site with ancient roots. The tour includes personal pickup and a knowledgeable guide, making it a hassle-free way to experience this spiritual site. Reviewers mention the peaceful atmosphere and the informative guide, making it a good choice for a short, meaningful outing.
Bottom line: Best for travelers seeking a quick, enriching spiritual and historical stop.
14. From Bucharest: Cape Kaliakra & Balchik Day Trip
Number 14 is a full 14-hour trip from Bucharest that combines live music en route with visits to Cape Kaliakra and Balchik Palace. Guided by musicians Alina and Edy, the trip is perfect for travelers who want to experience Bulgaria’s scenic coast with a musical twist. The small group format and the stunning cliffs and gardens make this tour ideal for those with a day to spare and a love of landscapes and music.
Bottom line: Excellent for those wanting an immersive, lively day trip with cultural and scenic highlights.
How to Choose
When deciding between these options, consider your interests, budget, and physical activity level. For active days with outdoor pursuits, the cycling or hiking tours are perfect. If you prefer culture, the guided VIP or city walking tours fit best. For a relaxing, scenic day, the private full-day or coastal trips offer a comprehensive experience. Budget-wise, self-guided museum visits or craft workshops are more affordable, while private tours offer customization at a higher price. Booking early, especially in peak season, ensures availability for popular experiences.
In summary, Varna offers a remarkable mix of outdoor, cultural, culinary, and private experiences. From active biking and kayaking adventures to in-depth cultural tours and artisan workshops, you’ll find plenty to suit your style. For those seeking a balanced day of exploration, the Bulgaria Day Bike & E-bike Tours and Varna: Guided VIP Tour are excellent choices. For a more relaxed, scenic day, the Cape Kaliakra & Balchik trip offers stunning views paired with cultural insights.
No matter what you choose, booking your preferred tour early will help you make the most of your time in Varna. These experiences can turn a simple visit into an engaging story you’ll tell for years.