Sanremo isn’t just about glamorous hotels and music festivals; it’s a lively hub for tours and experiences that bring out the local charm. From tasting top Rossese wines in ancient villages to zooming around on a Vespa, there’s a good reason why travelers keep coming back for more. We especially love the Dolceacqua & the Nervia Valley tour for its combination of scenic beauty, history, and wine, and the Vespa tour for its spirited way to explore the coastline. Whether you’re a history buff, a foodie, or simply after a fun ride, Sanremo offers options that fit all tastes.
If you want to get a taste of what’s on offer, the list below highlights four of the best tours and experiences, from half-day explorations to personalized photo shoots. Each offers its own flavor of local life and stunning scenery — so read on to find your perfect match.
1. DOLCEACQUA & THE NERVIA VALLEY
At number one, this 4-hour small-group tour offers an ideal introduction to Italy’s Val Nervia region, just minutes from the French border. It’s the perfect blend of scenic drives, history, and wine tasting. The tour begins in Sanremo, where you’ll travel along the coast in a comfortable minivan, enjoying spectacular views of the blue Mediterranean and fragrant lemon groves.
Your first stop is Dolceacqua, a medieval village famous for its Castello dei Doria and the picturesque bridge painted by Claude Monet — an image many of us recognize. The guide will walk you through the narrow streets, revealing stories behind the ancient stone buildings and the town’s reputation for producing Italy’s best Rossese di Dolceacqua. The tour continues with a visit to the castle, where you can soak up the history and panoramic views.
The highlight for many is walking across “Monet’s Bridge,” immortalized in art and offering a perfect photo moment. The final part of the experience involves sampling two local wines, paired with delicious nibbles, making this tour both relaxing and flavorful. It’s capped at six people, ensuring a personalized experience, perfect for those eager to get off the beaten tourist trail.
Bottom Line: This tour is ideal if you love history, scenic villages, and wine, all within a manageable half-day. It’s a small-group experience that balances comfort with authentic local discoveries.
2. Vespa Tour in Sanremo for half a day
For around $171.71 per group (up to two people), the Vespa Tour offers a swift and fun way to explore Sanremo’s most beautiful spots. This half-day adventure is perfect for travelers who want to zip around at their own pace and see the Riviera from a different perspective.
Your guide, Ron, will lead you through the city’s highlights and take you along winding coastal roads where panoramic views unfold at every turn. The experience provides a chance to visit less accessible spots that are difficult to reach by car, including some of the most mysterious villages nearby.
The Vespa makes navigating traffic a breeze, so you won’t waste valuable sightseeing time stuck in queues. Plus, riding a Vespa adds a dose of thrill and independence, especially if you’re comfortable on two wheels. Reviewers highlight how Ron’s local insights and the scenic routes made this ride memorable, with one noting it as “the most amazing panoramic experience of the Riviera.”
Bottom Line: This is a top pick for active travelers who want to combine sightseeing with a bit of adventure. It’s best for those comfortable on scooters and eager to see the area from a fresh angle.
3. Sanremo: 2-hour Best Intro Walking Tour with a Local
If you’re short on time but want a true taste of Sanremo’s local character, this 2-hour walking tour fits the bill. Perfect for first-timers, it takes you from the lively Via Nuvoloni through the city’s main sights, ending at Piazzale Santuario Assunta.
Led by a friendly local, the walk includes discovering hidden corners and less obvious stories behind Sanremo’s well-known spots. You’ll sample a typical local product — a delicious treat that embodies the city’s culinary tradition. Along the way, the guide shares insider tips on the best places to eat, drink, and explore afterward, making this tour especially valuable for travelers wanting practical advice.
Small groups (up to 8 people) ensure an intimate experience, allowing plenty of time for questions and personalized recommendations. It’s a quick, enjoyable way to orient yourself and get a few authentic insights that will make the rest of your stay more meaningful.
Bottom Line: Ideal for travelers with limited time who still want to get beneath the surface of Sanremo’s charm, especially if they appreciate local stories and tastings.
4. Travel with Photography: Customizable Photo Shoot
Many travelers aim to keep memories alive through photos, and for just $41 per person, this customizable photo shoot offers a professional approach. Whether it’s a quick session or a full-day shoot, this experience lets you work with a photographer to capture spontaneous moments, posed portraits, or scenic backdrops around Sanremo and Liguria.
Your photographer tailors the session to your style, location preferences, and special occasions. Afterward, you’ll receive high-quality, edited photos within 48 hours, giving you polished images perfect for sharing or framing. It’s a great way to add a personal touch to your trip, especially if you’re celebrating a honeymoon, anniversary, or just want professional-quality memories.
While this experience doesn’t include sightseeing, it complements your trip by giving you tangible keepsakes of your time in Italy, ensuring your trip won’t just be about selfies. Reviews note how the photos make the experience feel more special and personalized.
Bottom Line: Best suited for travelers who want high-quality photos and a personalized experience, whether for a special occasion or just to enhance their trip memories.
How to Choose
When deciding between these options, consider your interests, schedule, and budget. If you love wine, history, and scenic villages, the Dolceacqua & Nervia Valley tour offers a comprehensive introduction. For those seeking adventure and independence, the Vespa Tour provides a spirited way to explore the coastline. Short on time but want local insight? The walking tour is ideal. Finally, if capturing memories is your priority, try the photo shoot.
Book early, especially for guided experiences with limited group sizes, and consider the best season for your interests. Spring and early summer are ideal for outdoor adventures, while autumn offers excellent wine-tasting conditions.
Final Thoughts
Sanremo’s diversity of tours and experiences means there’s something for all. Those interested in wine and medieval villages should prioritize the Dolceacqua tour, while adventure seekers will find the Vespa ride invigorating. If you prefer a quick overview, the walking tour delivers authentic local stories, and photographers will love the personalized photo shoot.
Choosing the right experience depends on your preferences — whether it’s a relaxed culture or a lively ride along the coast. With a bit of planning, you’ll find memorable ways to see Sanremo beyond the standard sightseeing. Don’t wait too long to book — these experiences fill up quickly, especially in high season. Enjoy your trip and make the most of Italy’s Riviera with these top outings!