Amsterdam: Heineken Experience Ticket including 2 Drinks

Whether you’re a beer lover or simply curious about one of the world’s most famous brands, the Heineken Experience in Amsterdam offers a fun, informative, and interactive journey into the history and brewing process of this iconic beer. Priced at $29 per person, it promises a blend of education, entertainment, and a taste of Dutch brewing heritage—all within the historic walls of the original brewery.

What makes this tour stand out? We love the self-guided format that allows you to explore at your own pace, the interactive displays and brewing simulations, and the generous inclusion of two drinks at the end. However, it’s worth noting that food isn’t included, so you might want to plan for some snacks afterward. This experience is perfect for adults who enjoy engaging activities, beer aficionados, or travelers seeking a glimpse into Amsterdam’s brewing history.

Key Points

• Self-guided tour provides flexibility to explore the brewery at your own pace.
• Interactive exhibits and brewing simulations enhance engagement.
• Two included drinks allow you to toast and socialize at the end of the experience.
• English live presentation and multilingual audio guides make the visit accessible.
• Ideal for beer lovers and curious travelers wanting an authentic taste of Dutch brewing history.
• Entry price offers good value given the attractions, drinks, and memorable experience.

You can check availability for your dates here:

Introduction: What Is the Heineken Experience?

The Heineken Experience in Amsterdam is a visitor attraction housed in the original brewery where Gerard Adriaan Heineken started brewing back in 1867. Though it’s now a modern, interactive exhibition, it retains the charm and history of its industrial past, giving visitors a chance to understand how this globally recognized beer is made and marketed.

What makes this experience worthwhile? We love the engaging mix of history and innovation, the opportunity to learn how to pour the perfect draft, and the fun interactive rides like Brew U, which simulate the brewing and bottling process. Plus, with two drinks included, you get a chance to relax and enjoy your favorite brew in a lively, friendly environment.

One consideration? As it’s a self-guided tour, some might prefer a more structured guide, but the availability of live presentations and audio guides helps bridge that gap. This tour is well-suited for adults interested in beer, history buffs, and those looking for a fun, casual activity in Amsterdam.

What to Expect from Your Visit

The Itinerary Breakdown

Arrival and Entry:
Start your journey by reaching the Heineken Experience via tram lines 1, 7, 19, or 24, or metro line 52, with the nearest station being Vijzelgracht. As soon as you arrive, look for staff with wristbands, who will verify your ticket and point you toward the entrance.

Introduction and Self-Guided Exploration:
Once inside, you’re given the freedom to navigate the brewery at your own pace. The experience lasts approximately 1.5 hours, during which you’ll encounter a mix of visual displays, interactive activities, and multimedia presentations. The initial part is a brief live presentation in English, setting the stage with some fascinating background about Heineken’s heritage, its four natural ingredients, and its sponsorship activities (including Formula 1, UEFA Champions League, and Rugby World Cup).

Brew U Ride and Interactive Stations:
A highlight for many visitors is the Brew U ride, where you simulate the brewing and bottling process. This interactive experience is designed to make the brewing journey tangible and fun, especially if you enjoy hands-on activities. As one reviewer noted, “it’s a virtual ride that makes you feel like you’re part of the process,” adding a playful element to your visit.

Tasting and Sampling:
Towards the end, you’ll find a dedicated tasting area offering a small tasting of Heineken. Plus, your included two drinks (half-pints or full) are available at the bar for you to sip at your leisure, often enjoyed in a lively, social atmosphere. Reviewers have appreciated the generous portions, with one mentioning, “the drinks and tasting samples were more than enough for the experience.”

Sponsorship and Brand Activations:
Visitors often enjoy the sponsorship rooms, where displays highlight Heineken’s partnership with major sporting events like the Champions League and F1. These zones are highly interactive and visually impressive, often earning praise from guests who loved the dynamic visuals and branding activities.

Optional Rooftop or Bar Experience:
While not included in the standard ticket, some visitors opt for the rooftop bar, which offers panoramic views of Amsterdam. Reviews suggest that this area is highly recommended for a relaxed end to the tour, but it requires a separate ticket.

What’s Included and What’s Not

Included:

• Entrance ticket
• Live presentation in English
• Multilingual audio guide (Dutch, German, French, Spanish, Italian, Portuguese)
• Two drinks, which can be exchanged for glasses at the bar
• A small tasting of Heineken

Not Included:

• Food
• Additional drinks beyond the two included ones
• Merchandise or souvenirs

While the tour is quite comprehensive, you should plan to buy your own snacks or meals afterward, as it is a beverage-focused experience. The two drinks included are a great value, especially considering the lively, social atmosphere at the end.

More Great Tours Nearby

The Experience from Visitor Feedback

A remarkable aspect of the Heineken Experience is the enthusiasm and friendliness of the staff. Reviewers frequently mention knowledgeable guides and energetic employees who make the visit extra enjoyable. One reviewer pointed out, “the staff are very friendly and knowledgeable, and the whole place has a fun vibe,” which often translates into a more relaxed, engaging experience.

Many guests, even those who don’t usually drink beer, found the tour fascinating. One review states, “I’m not a beer drinker, but I really enjoyed the tour,” highlighting the appeal beyond just tasting. The interactive elements, visual displays, and stories about the brand make it appealing for a broad audience.

The value for money is another common theme. With the entry ticket, drinks, and tasting included, many guests feel they received a lot of entertainment and education for a reasonable price.

Extra Details That Make a Difference

• Self-guided format allows you to take your time and revisit exhibits, making it less rushed than guided tours.
• The audio guides are available in multiple languages, accommodating international visitors.
• The visual and technological displays are well-designed and modern, keeping the experience fresh and engaging.
• The brewery’s history and innovation are woven through the exhibits, providing context for the modern brand.

Practical Tips for Visiting

• Arrive early to avoid crowds and make the most of your visit.
• Bring headphones or use your phone for the audio guides in multiple languages.
• Keep your passport or ID handy, as proof of age is required (must be 18+).
• Consider upgrading to the rooftop bar if you want skyline views of Amsterdam—this is a popular add-on.
• Book tickets in advance to secure your preferred time slot and avoid disappointment.
• Be prepared for some standing and walking; comfortable shoes are advisable.
• The experience is cancellable up to 24 hours in advance for a full refund, offering peace of mind if your plans change.

Who Will Love the Heineken Experience?

This tour is best suited for adults with an interest in beer, branding, or Dutch culture. It offers a relaxed, interactive environment that appeals to a broad spectrum of travelers—whether beer enthusiasts, families (adults only), or history buffs. The two drinks included make it a fun social activity, perfect for meeting new people or relaxing after a day of sightseeing.

If you’re looking for a hands-on, engaging, but not overly structured, tour that balances education with entertainment, this experience ticks those boxes. The value for money and friendly staff make it a popular choice among visitors.

FAQ: Your Top Questions Answered

Is this tour suitable for children?
No, the experience is for those 18 and older, mainly because of the alcohol consumption involved.

Do I need to bring my own headphones?
While the audio guide can be listened to via your phone, bringing your own headphones can make the experience more comfortable and personal.

Can I do the tour at my own pace?
Yes, the tour is self-guided, giving you the freedom to explore exhibits when you want and how long you want.

Are additional drinks available after the two included ones?
Yes, additional beverages can be purchased at the bar, but this is not included in the ticket price.

Is there a chance to buy souvenirs or merchandise?
While not included in the main experience, many guests note there’s a shop where you can buy branded souvenirs and merchandise.

Can I cancel or reschedule my booking?
Yes, you can cancel up to 24 hours in advance for a full refund, offering flexibility for your travel plans.

The Heineken Experience in Amsterdam offers a lively, educational peek into one of the world’s most recognizable beers, blending history, innovation, and fun. The interactive exhibits and two included drinks create a relaxed environment perfect for curious travelers or social drinkers alike. The friendly staff, modern displays, and flexible tour format make it a highly enjoyable activity that fits well into a day of sightseeing.

This experience is especially worthwhile for adults who value a blend of learning and leisure. Whether you’re a beer enthusiast or just looking for a different perspective on Amsterdam, you’ll leave with new insights and a few good stories to tell.

In summary, the Heineken Experience offers excellent value, engaging interactions, and memorable moments. It’s a fantastic addition to any Amsterdam itinerary, especially if you’re after a fun, relaxed, and authentic taste of Dutch brewing culture.

You can check availability for your dates here: