For die-hard Harry Potter fans, this immersive tour is a dream come true. It whisks you away to the heart of the Wizarding World, revealing iconic film locations and offering magical shopping opportunities. Coupled with a scenic river cruise and a ride on the London Eye, this comprehensive experience promises to delight both casual enthusiasts and die-hard devotees alike. Prepare to be captivated as you uncover the spellbinding secrets of the Harry Potter universe in the bustling city of London.
Key Points

- This 6-hour Harry Potter tour in London includes guided exploration of film locations, a Thames River cruise, and a ticket to the London Eye.
- Highlights of the tour include visits to the Harry Potter Shop at Platform 9 3/4, Cecil Court, Goodwins Court, and the Palace Theatre.
- The tour is wheelchair-accessible and offers free cancellation up to 24 hours in advance.
- Guided by a Potter-enthusiast, the tour includes exclusive discounts at two Potter shops and a fast-pass option for the London Eye.
- Participants should wear comfortable shoes, bring a camera, and be prepared to cover the cost of two tube journeys during the tour.
Tour Overview

This Harry Potter Tour with River Cruise & London Eye offers an immersive experience for fans of the wizarding world. Priced from £111 per person, the 6-hour tour includes a guided exploration of iconic filming locations, a 40-minute Thames River cruise, and a trip on the London Eye.
Accessible to wheelchair users, the tour also offers free cancellation up to 24 hours in advance. Highlights include visits to the Harry Potter Shop at Platform 9 3/4, Cecil Court, and the Palace Theatre.
With a small group size, this tour provides an engaging and flexible way to discover London’s magical side.
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Itinerary Highlights

The Harry Potter Tour with River Cruise & London Eye takes guests on a spellbinding journey through the heart of London, exploring the iconic filming locations that brought the wizarding world to life. From the magical Harry Potter Shop at Platform 9 3/4 to the charming Cecil Court and Goodwin’s Court, the tour immerses guests in the enchanting atmosphere of the series. Key stops also include the Palace Theatre, House of Spells, and the vibrant Leicester Square. The experience culminates with a serene River Thames boat cruise and a breathtaking view from the London Eye.
| Location | Duration |
| — | — |
| Harry Potter Shop at Platform 9 3/4 | 20 minutes |
| Cecil Court | 10 minutes |
| Goodwins Court | 10 minutes |
| Palace Theatre | 10 minutes |
| House of Spells | 15 minutes |
| Leicester Square | 20 minutes |
| Westminster | 30 minutes |
| Borough Market | 15 minutes |
| London Bridge | 30 minutes |
| River Thames Boat Cruise | 40 minutes |
| London Eye | 2 hours |
Tour Features

A fun Potter-head guide leads the tour, sharing captivating stories and little-known facts about the wizarding world that have been brought to life on the streets of London.
This small-group experience is ideal for families and Potter fans of all ages. The tour includes a 3-hour walking exploration of top film locations, a 40-minute Thames River Cruise, and a ticket to the iconic London Eye, with a fast-pass option available.
Visitors can also enjoy exclusive discounts at two Potter shops using a special discount code.
This comprehensive tour offers an immersive and magical journey through the Potterverse.
Important Information
Comfortable shoes, a camera, snacks, drinks, and weather-appropriate clothing are recommended for this tour.
Oversize luggage and large bags aren’t allowed on the tour. Participants will need to cover the cost of two tube journeys, which is approximately £6.
A contactless Bank Card, Oyster, or Travel Card is required for transport.
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Oversize luggage and large bags are prohibited.
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Participants are responsible for covering the cost of two tube journeys, around £6.
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A contactless payment method, such as a Bank Card, Oyster, or Travel Card, is required for transport.
Meeting Point and Tips
Although the meeting point is in front of the stairs leading up to the Parcel Yard, next to the Platform 9 ¾ Harry Potter shop inside Kings Cross Station, visitors should arrive 45 minutes early to avoid potential queues and have time for photos at the iconic Platform 9 ¾ location.
This is a must-do activity that allows guests to recreate the famous scene from the films. The tour guide will be holding a sign and waiting to greet the group. Guests should have their tickets ready and be prepared to set off on an enchanting journey through the wizarding world of London.
Harry Potter Shop at Platform 9 3/4

The Harry Potter Shop at Platform 9 3/4 is a must-visit for any true Potter fan.
As one of the key stops on the tour, visitors can:
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Pose for a photo pushing a trolley through the iconic Platform 9 3/4 wall.
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Browse a wide selection of official Harry Potter merchandise, from wands and robes to keychains and mugs.
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Purchase a special souvenir to commemorate their magical journey through the wizarding world of London.
With its authentic film set and interactive displays, the shop offers a truly immersive Harry Potter experience that captures the wonder and excitement of the beloved series.
Exploring the Wizarding World

Where else can visitors explore the wizarding world beyond the Platform 9 3/4 shop? The tour takes guests to Cecil Court, nicknamed "Diagon Alley" for its resemblance to the wizarding shopping district.
They’ll also venture to Goodwins Court, a charming alley that evokes the magical atmosphere.
Another highlight is the Palace Theatre, home to the Harry Potter and the Cursed Child stage play.
The tour also includes a stop at the House of Spells, a specialty shop brimming with Hogwarts-themed merchandise.
From iconic film locations to immersive shopping experiences, this tour immerses guests in the world of Harry Potter.
Cruising the Thames and Soaring on the London Eye

After exploring the magical locations on foot, the tour takes guests on a 40-minute cruise along the River Thames.
This serene boat ride offers:
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Stunning views of iconic landmarks like the Houses of Parliament, Big Ben, and the London Eye.
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A chance to relax and reflect on the day’s enchanting experiences.
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An opportunity to see the city from a unique perspective, gliding past historic bridges and the bustling riverbanks.
Capping off the day, the tour includes a ticket to the legendary London Eye, providing unparalleled 360-degree views of the city’s skyline.
Frequently Asked Questions

Is the Tour Suitable for Children of All Ages?
The tour is suitable for families and Potter fans of all ages. The small group size and guided experience make it ideal for children to explore the wizarding world and enjoy the included activities.
Can I Purchase Souvenirs on the Tour?
Yes, tour participants can purchase souvenirs at two dedicated Harry Potter shops on the tour. A discount code (HP394) is provided to save on purchases made during the tour.
Is the Tour Available in Languages Other Than English?
The tour is only available in English. While the guided experience is not offered in other languages, the tour is still accessible to non-English speakers as the key stops and activities are self-guided.
What Is the Cancellation Policy if I Cannot Attend?
The tour offers free cancellation up to 24 hours in advance for a full refund, providing flexibility if plans change. This allows customers to book with confidence and receive a full refund if they cannot attend.
Can I Customize the Tour to My Preferences?
Customers can’t fully customize the tour, but they can request additional stops or modify the itinerary within reason. The tour company aims to accommodate individual preferences while maintaining the core tour experience.
The Sum Up
This Harry Potter tour provides a magical opportunity for fans to enjoy the Wizarding World. From visiting iconic film locations to indulging in wizarding shopping, the experience is truly enchanting. The scenic river cruise and London Eye ticket add to the excitement, making this a must-do activity for any Potterhead visiting London.
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