This tour promises a glimpse into the timeless artisan skills of northern Vietnam, with visits to two villages famous for their craftsmanship—conical hats and incense. While some travelers might find the overall pace a bit rushed, it offers a valuable peek into local life, perfect for those curious about Vietnam’s cultural roots.
What we love about this experience? First, the chance to see conical hat-making firsthand, watching artisans craft these iconic accessories with skill and patience. Second, the vibrant incense production, with opportunities to photograph colorful bundles and learn about traditional dyeing methods. Lastly, the scenic journeys through Vietnamese countryside that allow for relaxed, memorable views.
A potential drawback? Some reviews mention the tour can feel hurried—especially after a well-explained demonstration, the pace picks up quickly, leaving little time to absorb everything. For travelers who prefer more leisurely visits, this could be a concern.
This trip suits those looking for an authentic, hands-on cultural experience, especially if you’re interested in traditional crafts or want a quick yet meaningful escape from Hanoi’s busy streets.
- Key Points
- What to Expect from the Tour
- Visiting the Hat-Making Village
- Moving to Incense Village
- The Scenic Ride and Final Stop
- Practical Details
- The Itinerary in Detail
- Authenticity, Value, and Experience
- What You’ll Really Take Away
- Transportation and Timing
- Potential Drawbacks
- Who Would Enjoy This Tour?
- The Sum Up
- FAQ
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Key Points

- Authentic artisan demonstrations provide insight into Vietnam’s cultural craft traditions.
- Scenic countryside rides add a relaxed element to the day, with plenty of photo opportunities.
- Small group size enhances interaction and a more personalized experience.
- Value for money at just $14 per person, considering guided visits, admission, and local insights.
- Potential for a rushed experience; time management might be tight, especially after detailed demonstrations.
- Opportunities to shop directly from local artisans, supporting small businesses.
What to Expect from the Tour

This tour is designed as a full day of cultural exploration, starting with pick-up from your Hanoi hotel or a designated meeting point in the Old Quarter. You’ll travel comfortably in an air-conditioned bus, which is particularly appreciated given the 12-hour duration. The journey takes you first to Chuong village in Thanh Oai, a place with a 300-year history of conical hat making.
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Visiting the Hat-Making Village
Once you arrive at the hat village, you meet a local artisan at a family home. Here, you get a front-row seat to watch the handcrafted process—from selecting materials to shaping and finishing the conical hats. The guide (whose name isn’t specified but is described as a local artisan) explains each step, making it easy to understand how Vietnam’s traditional hats are constructed.
Most travelers, as one review notes, found the hat-making process well explained and appreciated the chance to see the craftsmanship up close. However, some felt the experience was followed by a rapid tour of the village, with little time for questions or photos afterward.
Moving to Incense Village
Next, the bus takes you to Quang Phu Cau village, which boasts a century-old history of incense production. Here, you visit a local family and see how incense sticks are traditionally dyed and dried. The vibrant colors of the incense bundles are striking, offering excellent photo opportunities. One reviewer remarked that the brightly colored incense bundles made for great pictures to share with friends.
You also visit the largest incense factory in town, where all stages of production are on display. The guide provides insights into how scents are formulated, and there’s an opportunity to purchase incense souvenirs directly from the craftsmen—an authentic way to support local artisans.
The Scenic Ride and Final Stop
Throughout the day, the bus ride itself is a highlight, offering relaxing views of the lush Vietnamese countryside. After the factory visit, the tour makes a brief stop at Train Street, a famed spot in Hanoi where trains occasionally pass through narrow streets right alongside cafes and shops. This allows for a laid-back moment to enjoy coffee and observe the neighborhood’s unique charm, as some reviews mention.
More Great Tours NearbyPractical Details
- Duration: 12 hours, with pickup between 11:45 AM and 12:00 PM.
- Included: English-speaking guide, admission fees, visits to villages, and permission to enter artisan homes.
- Excluded: Additional bus transfer fee ($15 per person), drinks, and souvenirs unless purchased at the factory.
- Price: $14 per person, which is reasonable considering the guided visits and transportation.
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The Itinerary in Detail

The tour is structured with two main village visits separated by scenic drives. Pickup points include either the Hanoi Old Quarter or a central location at 85 Ma Mây Street. The two-hour bus ride to Thanh Oai sets the tone for a day of discovery.
Once in Chuong village, you’ll spend roughly two hours watching hat-making. The process is explained clearly, but feedback suggests the experience can feel rushed afterward, with limited time to explore the village or take photos freely.
Next, a scenic two-hour bus ride takes you to Ung Hoa District, where incense-making takes center stage. Visiting a family’s dyeing yard and the large incense factory offers a comprehensive look at the entire production process. This part of the tour could be considered the highlight, especially for those interested in crafts and local industries.
Finally, a two-hour return journey brings you back to Hanoi, with a brief stop at Train Street for informal sightseeing and coffee.
Authenticity, Value, and Experience
At just $14, the tour offers quite a bit for the price, especially given the guided artisan demonstrations and opportunities to buy directly from the makers. The small-group format (limited to 15 people) enhances intimacy and allows for more personal interaction—an important factor for many travelers seeking meaningful cultural exchanges.
Authenticity is a key feature. You’re not just observing from a distance; you’re invited into local homes and factories, experiencing Vietnam’s craft traditions firsthand. The guide’s explanations seem thorough, though some reviewers felt the pace could be slow or rushed depending on the moment.
What You’ll Really Take Away
You can expect to gain a better understanding of Vietnamese craftsmanship—from the skill involved in making conical hats to the intricate processes of incense production. The visual delights of colorful incense bundles and traditional hats make for memorable photos, which is often a highlight for travelers.
Transportation and Timing
Comfortable transportation is a plus during the long day. The timing is structured but might feel tight, especially if you want more time for photos or shopping. The tour’s 12-hour duration is quite full, but it’s designed to maximize the experience within a single day.
Potential Drawbacks
The main concern, based on reviews, is the pace of the tour. After a detailed demonstration, the subsequent movements tend to be quick, leaving some participants wishing for more time to soak in the sights or ask questions. Also, the optional bus transfer fee ($15) could be a surprise if not initially clear.
Who Would Enjoy This Tour?

This experience is best suited for curious travelers who appreciate hands-on learning and cultural authenticity. If you’re interested in traditional crafts or want a quick cultural fix outside Hanoi’s city life, this tour fits well. It does require some patience for the pace and may not be ideal for those seeking a leisurely, unhurried visit.
The Sum Up

This half-day trip to incense and hat villages provides a value-packed introduction to Vietnam’s artisan traditions. Its strength lies in the chance to witness authentic craftsmanship up close and to support local families directly. The scenic drives, colorful scenes, and small-group setting make it a memorable experience for those eager to explore beyond Hanoi’s tourist centers.
However, the quick pace might not suit everyone, particularly travelers who prefer a more relaxed, in-depth exploration. If you’re okay with a busy schedule and want to see Vietnam’s traditional crafts firsthand, this is a charming, affordable option.
In the end, it’s an experience that offers a window into Vietnam’s cultural soul—an authentic, visually engaging journey that’s worth considering if you want to add a meaningful highlight to your Hanoi itinerary.
FAQ
How long is the tour?
The tour lasts approximately 12 hours, with pickup between 11:45 AM and 12:00 PM. It’s a full day that covers multiple village visits and scenic rides.
What is included in the price?
The fee covers the English-speaking guide, admission fees, and permission to visit the villages and artisan homes. Transportation is via a comfortable, air-conditioned bus.
Are there any additional costs?
Yes, a $15 bus transfer fee per person (or VND 375,000) is not included in the base price. There’s also the option to buy incense souvenirs and crafts, which are typically sold directly by artisans.
What should I expect at the villages?
You’ll see local artisans demonstrating how traditional conical hats are made and how incense sticks are dyed and dried. Photos are encouraged, especially of the colorful incense bundles.
Is the tour suitable for photography?
Absolutely. The vibrant scenes of incense, traditional hats, and scenic countryside make for great photo opportunities. However, some reviews mention that the tour can be somewhat rushed, limiting free time for photos at certain stops.
Can I customize or extend the experience?
The tour is a fixed half-day experience; extending it would require private arrangements. The focus is on the quick but insightful visits to the villages.
This detailed review aims to help you decide whether this cultural tour aligns with your interests, balancing authentic artisan encounters with the realities of a busy schedule.
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