Hanoi: Long Dress Village or Incense Village, Hat Village

Discovering Vietnam’s traditional crafts through a guided tour from Hanoi offers a fascinating glimpse into the country’s artisanal roots. Whether you’re interested in the history of the iconic áo dài, the vibrant art of incense making, or the centuries-old craft of conical hat creation, this experience provides a meaningful connection to local culture.

What we love about this tour is how it combines hands-on activities with genuine conversations with artisans, making each stop feel personal and immersive. The chance to paint your own conical hat, learn about the symbolic significance of the áo dài, and see incense production firsthand is truly engaging. Plus, visiting villages outside Hanoi means you get a break from city buzz and the chance to see rural life up close.

That said, keep in mind that these villages are located roughly 35 to 60 km from Hanoi’s center, so some walking and outdoor time are involved. This tour is best suited for travelers who enjoy cultural encounters, appreciate craftsmanship, and aren’t expecting a fast-paced visit — it’s about quality rather than quantity.

Ideal for those wanting to explore Vietnamese traditions authentically, craft lovers, and anyone eager to support local artisans while discovering a different side of Hanoi.

Key Points

• Authentic artisanal experiences with local craftspeople
• Visiting three unique villages: conical hat, incense, and traditional dress
• Hands-on activities like painting a hat and making incense sticks
• Learn about cultural symbolism behind the áo dài and crafts
• Affordable pricing with great value for the authentic experiences
• Option for both group and private tours tailored to your preferences

You can check availability for your dates here:

Overview of the Tour

This tour offers a practical yet enriching way to explore Vietnamese craftsmanship, perfect for travelers wanting more than just sightseeing. The experience is designed to be flexible, with options for half-day group excursions or private visits, giving you a taste of traditional arts that often go unnoticed by mainstream travelers.

Starting Point: Hanoi’s Old Quarter

The tour begins with a convenient hotel pickup from Hanoi’s Old Quarter, which is an ideal location for travelers staying centrally. From here, the journey to the villages takes about 35 to 60 km, depending on which villages are included. The comfortable bus or private vehicle ensures you arrive relaxed and ready to explore.

Conical Hat Village (Chuong)

The first stop is Chuong Village, known for its 300-year-old conical hat-making tradition. Here, you’ll see how these iconic hats are crafted with precision and care, a craft that has persisted despite modern changes. Our review from past travelers highlights how fascinating it is to watch artisans “paint and decorate hats, transforming flat bamboo and fabric into stylish accessories,” and the opportunity to paint your own hat makes this a memorable hands-on activity. Many comment that bringing their painted hat home as a souvenir is a special keepsake.

The process involves observing skilled artisans, understanding the materials used, and even trying your hand at decorating. This activity is universally praised for its fun and the chance to take home a personalized memento.

Incense Village (Quang Phu Cau)

Next, the tour takes you to Quang Phu Cau, a centuries-old incense-making village. Here, you’ll stroll through colorful bundles of incense sticks, watching locals craft them on a family scale. A highlight we found from reviews is visiting Minh Tám’s workshop, where artisans dye and assemble incense sticks with meticulous care.

You’ll learn about the centuries-long tradition of incense-making, seeing how fragrant sticks are produced from raw materials, and hearing stories about how this craft has evolved over time. For the visually inclined, the vibrant displays of incense bundles and the lively atmosphere are ideal for photography.

A nearby factory allows visitors to see the full production process, from raw ingredients to finished sticks, highlighting the manual effort involved. Travelers often find it rewarding to purchase incense souvenirs directly from the source, knowing they’re supporting local families.

More Great Tours Nearby

Traditional Dress: The Áo Dài

For the private tour option, the focus shifts to Trch Xá Village, renowned for long dress (áo dài) making. This craft has been preserved for centuries, and artisans like Tám have perfected techniques that ensure each dress is both beautiful and symbolic.

We loved learning about the meaning behind the four panels of the áo dài—representing the father, mother, father-in-law, and mother-in-law—and how the inner panel symbolizes the wearer. The artisans’ meticulous sewing methods, with tiny, even stitches, ensure a dress that fits perfectly and lasts.

Many visitors are impressed by how artisans like Tám have adapted to modern times while maintaining traditional designs. Watching the dresses being sewn and hearing stories about their cultural significance makes this a meaningful stop.

What to Expect

• Transportation: Comfortable bus or private car, with pickups from Hanoi Old Quarter
• Duration: Around 6 hours for the half-day group tour; private options may vary
• Activities: Hands-on painting, incense-making, observing artisans at work
• Group Size: Small groups for a more personal experience or private tour as preferred
• Cost: Only $1.38 per person, offering superb value considering the personalized activities and local insights

The Experience on the Ground

The tour is well-organized, with professional guides who share detailed stories about each craft and village. One traveler appreciated how the guide explained the symbolism of the áo dài, making the experience more meaningful.

Past visitors mention that the walking involved is manageable but should be expected, especially in the villages, which are outside the city center. Comfortable shoes and a camera are essential. Photography is encouraged, especially in Quang Phu Cau, where the brightly colored incense and vibrant scenes make perfect shots.

The tour includes bottles of water, entrance fees, and some free souvenirs, like incense sticks and a painted conical hat. Support for local artisans is subtle but significant—buying souvenirs directly from artisans helps preserve these centuries-old crafts.

Practical Tips

• Wear comfortable walking shoes, as the villages are explored on foot.
• Bring a camera or smartphone with good battery life for capturing the vibrant scenes.
• Expect some outdoor exposure; dress appropriately for the weather.
• If doing the private tour, note that transportation and entrance fees are paid separately.
• Support local artisans by purchasing handmade souvenirs; it’s a small but impactful gesture.
• Opt for the morning tour if you prefer cooler weather and less crowded villages.
• The tour is suitable for those interested in culture, crafts, and supporting traditional livelihoods.

The Sum Up

This tour delivers a thoughtful, hands-on look at some of Vietnam’s most enduring crafts. It’s a worthwhile experience if you’re eager to see the artistry behind the áo dài, incense sticks, and conical hats—each with its own story and symbolism. The blend of guided insights and active participation makes it ideal for curious travelers who want more than just sightseeing.

The value for money is undeniable at just $1.38, especially considering the opportunity to meet artisans and take home personalized keepsakes. It’s an authentic journey into Vietnam’s artisanal soul that won’t disappoint.

Whether you’re a craft lover, cultural explorer, or support-seeker for local artisans, this experience provides a meaningful connection to Hanoi’s traditional crafts and rural life. It’s a gentle reminder that behind every beautiful dress or fragrant incense, there’s a story worth knowing.

Frequently Asked Questions

How far are the villages from Hanoi?
The villages are located approximately 35 km to 60 km outside Hanoi, making for a comfortable day trip without long travel times.

What does the tour include?
It includes visits to Trch Xá Village, incense-making at Quang Phu Cau, and either a guided walk or private visit to the Long Dress Village, plus activities like painting hats and making incense.

Is transportation provided?
Yes, hotel pickup and drop-off are included in the group tour. For the private tour, transportation is paid separately if you already have a car.

How long does the tour last?
The half-day group tour lasts around 6 hours, typically running from 7:45 am to 1:30 pm or 11:45 am to 5:30 pm, depending on the option chosen.

Can I buy souvenirs during the tour?
Absolutely. Visiting artisans directly offers opportunities to purchase handmade products, supporting local livelihoods.

Is it suitable for children or elderly travelers?
Yes, but expect some walking and outdoor activity. Carry water, wear comfortable shoes, and plan accordingly.

Are there any language options for the tour?
The tours are available in multiple languages including English, French, Vietnamese, Chinese, German, Italian, and Spanish, ensuring good communication.

In summary, this tour offers a charming, practical way to connect with Vietnam’s artisanal traditions, all at an affordable price. It’s perfect for those who value cultural authenticity, enjoy hands-on activities, and want to support local communities. The detailed storytelling and crafts showcased here give you a genuine taste of rural Vietnamese life—an experience that will likely linger long after you’ve returned home.

You can check availability for your dates here: