Rioja Wine Route with winery owner

Visiting Rioja is a dream for many wine lovers, but what really makes a tour memorable is the guide, the setting, and the stories behind each glass. The Rioja Wine Route with the winery owner offers an insider’s view, blending personalized storytelling with tasting at some of the most scenic wineries in Spain. From the moment you’re picked up in Pamplona to the final sip at a historic winery, this experience promises an authentic and engaging glimpse into Rioja wine culture.

What we especially love about this tour is its small group setting—max eight people—which creates a warm, intimate atmosphere perfect for learning and conversation. The inclusion of a traditional lunch in a winery from 1881 adds a delicious, cultural touch that’s hard to find elsewhere. The chance to meet the owner and hear personal anecdotes makes the experience feel genuine and special. Plus, the stunning landscape views and carefully selected wineries make this a well-rounded day for those wanting more than just wine tasting.

One thing to keep in mind is that wines outside of what’s included in the tastings will need to be purchased separately, so if you’re keen to explore more varieties, budget accordingly. This tour suits travelers eager to dive into Rioja’s wine world with a knowledgeable guide and to enjoy a relaxed, immersive day away from busy tourist traps.

Key Points

• Personalized Experience: Led by the winery owner, offering authentic insights and stories.
• Small Group: Up to 8 people, ensuring personalized attention and a relaxed atmosphere.
• Diverse Tastings: Visit three wineries, taste a variety of Rioja wines, and learn about regional differences.
• Historic Setting: End the day at a winery established in 1881, paired with a traditional Spanish meal.
• Comfortable Transportation: Air-conditioned vehicle with pickup included.
• Flexible & Transparent: Free cancellation up to 24 hours before the tour.

An Overview of the Rioja Wine Route Experience

The tour kicks off early in the morning at 9:45 am, with a pickup in Pamplona, making it convenient for those staying in or around the city. The small group size, capped at eight, makes it intimate enough for genuine conversations but still lively and fun. The journey begins with a scenic drive through the picturesque landscapes of Rioja, where you’ll get your first glimpse of the vineyards and rolling hills that produce some of Spain’s finest wines.

La Bodega del Tesoro: The Heart of the Experience

Your first stop is La Bodega del Tesoro, a family-run winery that dates back to 1881. Here, the focus is on authenticity and personal touch. The owner himself guides you through the estate, sharing stories of its history, the challenges of traditional winemaking, and what makes Rioja wines special.

According to rave reviews, this part of the tour truly stands out. As Lori from her featured review notes, “Jose, and his hospitality made this one of our best days ever.” You’ll taste a selection of wines produced on-site, paired with the warm, welcoming atmosphere of a family winery. The visit lasts about three hours, giving ample time for tasting, conversation, and photos.

What’s particularly commendable is that the visit, wine tasting, and lunch are all included, which helps you avoid unexpected costs and focus on the experience. The lunch is a traditional meal served in the historic winery, making it a cozy, memorable highlight. Guests have described it as a “great way to enjoy authentic Spanish cuisine in a beautiful setting,” often paired with wines from the estate.

Exploring Rioja: Visits to Three Wineries

After the initial stop, the tour continues with visits to three additional wineries in Rioja Alta or Rioja Alavesa. These visits last around two hours, and each winery offers a unique glimpse into the region’s winemaking practices and terroir. The selected wineries are known for their quality, and the tastings include wines that showcase the diversity of Rioja’s styles, from traditional to modern.

Travelers have appreciated the way the guide explains the regional differences during these visits. Darren B. mentions that “Jose picked us up from our hotel and explained Rioja regulations and label colors,” which helps make sense of the bottles you’ll see on the shelves. The tastings include wines specially selected to showcase Rioja’s best, but if you want to try other varieties not included, those will be at your own expense.

The Highlight: A Winery from 1881 and a Traditional Lunch

The day wraps up at La Bodega del Tesoro, where you’ll sample more wines, including those from the owner’s own winery, called La Bodega del Tesoro. This is also where the traditional Spanish lunch takes place—an experience many reviews highlight as a perfect blend of good food, wine, and local hospitality. The setting of this winery, dating back to 1881, adds a layer of historic charm, making the meal even more special.

Guests frequently comment on the warmth and friendliness of the hosts. As one reviewer says, “Jose shared his family’s passion, and we felt like part of the family during the meal.” The combination of carefully curated wines and authentic cuisine makes this lunch a true highlight, especially for those looking to deepen their understanding of regional traditions.

What Makes This Tour Stand Out?

Knowledgeable and Passionate Guides

Numerous reviewers, including Lori and Martine, praise Jose, the guide and owner, for his knowledge, friendliness, and storytelling skills. His personal involvement elevates the experience beyond a typical wine tasting day. As Lori mentions, “We were treated as guests in Jose’s own winery,” which adds to the authenticity.

Authentic Setting & Scenic Views

The wineries visited are not just commercial spots; they are places with history, stunning architecture, and scenic vineyards. The view from each location makes the experience especially memorable—whether it’s the historic charm of the 1881 winery or the rolling landscape of Rioja.

Excellent Value for Money

At around $340 per person, the tour offers a full day of activities—three winery visits, tastings, a traditional lunch, and transportation—all in a small group setting. This kind of personalized, immersive experience tends to be more rewarding than large, impersonal tours. Considering the quality of the wines, the historic venues, and the inclusion of a full meal, the price is reasonable for wine enthusiasts and curious travelers alike.

Flexibility & Convenience

The tour includes hotel pickup, which is a huge plus for travelers not wanting to navigate public transport or hire a car. The air-conditioned vehicle ensures comfort, and the free cancellation policy adds peace of mind—cancellation is possible up to 24 hours before, with a full refund.

Who Is This Tour Best For?

This experience is perfect for wine lovers who want more than just tasting—they’re interested in learning about Rioja’s history, wine regions, and production process. It’s also ideal for travelers who enjoy small-group, personalized tours and value authentic, local experiences. Foodies will appreciate the traditional lunch, and history buffs will enjoy the historic wineries.

It’s suitable for most travelers, as the tour is designed to be relaxed and informative, with most participants able to join. Those looking for a comprehensive, well-rounded day in Rioja, without the fuss of large crowds or overcommercialized venues, will find this tour particularly rewarding.

FAQ

Is the tour suitable for all ages?
Yes, most travelers can participate, as it offers a relaxed and educational experience suitable for adults of all ages.

What is included in the price?
The tour includes transportation in an air-conditioned vehicle, visits to three wineries, tastings of selected wines, and a traditional lunch at a historic winery from 1881.

Are wines outside the tastings priced separately?
Yes, any wines not included in the tastings will need to be paid for separately by the traveler.

What is the duration of the tour?
The whole experience lasts approximately 6 to 7 hours, starting at 9:45 am with pickup in Pamplona.

Can I cancel the tour?
Yes, free cancellation is offered up to 24 hours before the tour. Cancellations within that window are not refunded.

Is pickup included?
Yes, the tour includes hotel pickup in Pamplona, making it convenient and hassle-free.

What kind of vehicle is used?
An air-conditioned vehicle is provided, ensuring comfort during the drive between wineries.

How many wineries will we visit?
Visit a total of four wineries—La Bodega del Tesoro plus three others selected by the guide.

What makes La Bodega del Tesoro special?
It’s a historic winery from 1881, where guests enjoy a detailed guided visit, wine tasting, and a traditional lunch in an authentic setting.

Is the guide knowledgeable about Rioja wines?
Absolutely. Multiple reviews highlight Jose’s expertise, passion, and personal stories, which enrich the experience.

Final Words

For those eager to discover Rioja beyond its label names, this tour offers a wonderful mix of history, scenery, and authentic wine experiences. The small group size, personal touch from the winery owner, and inclusion of a traditional meal elevate it above many standard wine tours. Whether you’re a seasoned wine aficionado or simply curious about Spanish wines, you’ll find plenty to enjoy and learn here.

You’ll leave with not just a collection of tasting notes but a true sense of Rioja’s soul—its landscape, its people, and its wines. This is best suited for travelers who appreciate authenticity, storytelling, and a relaxed pace. With excellent reviews across the board, it’s a memorable way to spend a day in Spain’s famed wine region.

Note: Remember that most bookings are made around 45 days in advance, so plan early to secure your spot on this popular tour.