The London Eye, one of the city’s most iconic landmarks, draws millions of visitors each year. While many travelers opt for a ride to see the skyline from above, securing a ticket in advance can make all the difference in how smooth and enjoyable your experience is. This review explores what you can expect from the standard entry ticket, highlighting the value, the views, and some insider tips based on thousands of traveler reviews.
What stands out most about this experience? First, the impeccable views from one of Europe’s tallest observation wheels. Second, the convenience of booking ahead, which means fewer lines and less stress. Third, the option to upgrade to VIP experiences like champagne, adding a touch of luxury. The one consideration? The ride lasts about 30 minutes, which, while perfect for a quick sightseeing break, may feel brief for some who want a more in-depth experience. This is best suited for those wanting a fast, scenic overview of London – whether first-timers or those seeking a reliable, scenic highlight.
Key Points
- Pre-booking saves time, helping you skip long queues
- Panoramic views include landmarks like Big Ben, Buckingham Palace, and St. Paul’s Cathedral
- The experience lasts approximately 30 minutes for a smooth, relaxing ride
- VIP options, including champagne, offer a more indulgent experience
- Most travelers find the price reasonable for the views and convenience provided
- Group size is limited to 9 travelers, keeping a personal touch
Introduction to the London Eye Experience
The London Eye is a must-visit for anyone wanting to get a quick yet memorable perspective of the city. We say “quick” because the entire rotation takes about 30 minutes – just enough time to snap a handful of photos, take in the sights, and maybe even catch a quick chat with your fellow travelers. A major advantage is the ability to book tickets ahead of time, which means you bypass long lines, especially during peak hours or busy seasons.
From the reviews, it’s clear that travelers love the stunning vistas and the ease of access. For instance, some note how the large, air-conditioned capsules stay cool and comfortable, even on warm days, making the experience even more pleasant. The ride itself is described as smooth and relaxing, with one reviewer mentioning, “It is smooth, can’t feel that it is moving,” which is reassuring for those with height fears.
A potential downside? The duration might feel short if you’re craving a lengthy, immersive experience. But for many, the 30-minute ride offers enough time to appreciate the views without feeling rushed. And if you’re looking for a bit of luxury, the VIP champagne upgrade is frequently praised for adding a romantic or celebratory touch, with many reviewers calling it “lovely” and “worth the splurge.”
Here are more experiences we've reviewed in London
What You Can Expect from Your Ticket
Once you’ve booked your ticket online, the process is straightforward. You’ll need to arrive at the Lastminute.com London Eye in advance of your booked time slot, bringing photo ID matching the lead traveler’s name. This helps streamline security checks, which are necessary to ensure safety. Expect to pass through metal detectors, similar to airport security, and note that strollers or heavy luggage aren’t allowed on the capsules—though there is a limited luggage storage facility if needed.
The experience begins with passing through the security checkpoint, then stepping into a large, air-conditioned capsule. From there, you’ll start a full rotation, offering panoramic views of London’s skyline. Reviewers highlight how clear and expansive the windows are, with some suggesting the front left side offers the best photo opportunities.
During the ride, you can expect to see major landmarks like Big Ben, Westminster Abbey, St. Paul’s Cathedral, Tower of London, and Buckingham Palace. Many mention the best views are at sunset, but sunny days are equally praised for their clarity and brightness. The full 30-minute rotation allows enough time to take photos, admire the scenery, and even point out landmarks to your companions.
Analyzing the Value and Cost
At $40.03 per person, the ticket cost might seem a little steep, but the value is apparent once you consider the convenience and the views. Many reviewers emphasize how booking in advance helps avoid long queues, especially during peak times, which can be a real time-saver. The skip-the-line advantage is frequently mentioned, with some noting they entered less than 15 minutes after arriving.
Some travelers mention that the ride itself feels short for the price—but the quick access and the impressive views make up for it. Others highlight that the VIP champagne option adds a special touch, transforming a simple sightseeing ride into a romantic or celebratory moment. The group size of only 9 travelers also means fewer crowds inside the capsule, making the experience more intimate.
In terms of photos and memories, many reviews point out how the panoramic windows provide excellent opportunities to capture iconic London sights. The photo opportunities are genuinely superb, especially when the weather is clear.
The Itinerary and Extra Offerings
Your journey on the London Eye is quite straightforward: step into a capsule, enjoy the panoramic views, and then disembark. There aren’t multiple stops or offshoots, but the real value is in what you see during the rotation. Once aloft, you’re treated to a 360-degree view of the city, with landmarks all around.
For travelers who opt for the VIP Champagne Experience, the experience turns into a bit of a mini celebration. Reviewers have expressed that the VIP lounge can get crowded, but the staff, like Juan, are professional and helpful, turning what could be a minor hiccup into a positive. Keep in mind that heavy luggage isn’t allowed, and the VIP experience might include a priority entrance or skip-the-line benefits.
Tips for Making the Most of Your Ride
- Book early: Most travelers recommend purchasing tickets about 27 days in advance to secure preferred time slots and avoid disappointment.
- Choose your timing wisely: Sunset rides are especially popular, but clear, sunny days provide the best visibility.
- Bring your ID: The lead traveler’s ID must match the ticket, so plan accordingly.
- Arrive early: Arriving 15 minutes prior ensures you won’t miss your slot and helps avoid last-minute stress.
- Consider VIP upgrades: For a more luxurious experience, the champagne upgrade is well-reviewed for adding a touch of romance.
- Weather matters: Since the experience relies heavily on visibility, avoid days with poor weather if you want the best views.
Authentic Insights from Reviewers
Reviewers consistently mention how smooth and relaxing the ride feels. One praised the large benches inside capsules for those who need to sit, which is thoughtful if you’re feeling anxious or tired. Many comment on the excellent views of landmarks like Big Ben and Buckingham Palace, with some noting that the best photos come from the front left side of the capsule.
A few travelers shared their experience with staff, describing guides and VIP lounge staff as professional and friendly. One reviewer emphasized how Juan in the VIP lounge went above and beyond, making their experience memorable despite minor issues like rude staff elsewhere.
In terms of value, many feel that pre-booking and skip-the-line tickets are well worth the price, especially during busy periods. Some, however, felt that the ride duration was a little too brief for the cost, but universally agreed that the views are spectacular and worth the investment.
The Sum Up
The London Eye entry ticket offers a fantastic way to get sweeping views of London in a short, comfortable ride. It’s especially valuable for travelers who want to maximize sightseeing in a limited amount of time, thanks to its easy online booking and quick access.
While the ride itself lasts only about 30 minutes, the vistas you’ll capture and the landmarks you’ll see make it a worthy addition to any London itinerary. The VIP champagne upgrade offers a luxurious twist that many find memorable, perfect for romantic dates or special celebrations.
This experience is best suited for those who value convenience, great photographs, and iconic views. First-time visitors will find it an essential highlight, but repeat travelers might appreciate the short but stunning perspective it provides of London’s sprawling beauty.
If you’re someone who enjoys panoramic cityscapes, efficient service, and a touch of luxury, the London Eye deserves a prime spot on your travel list. Just remember to book early, pick your perfect time of day, and consider splurging on the VIP experience for an extra special ride.
FAQ
Do I need to print my ticket or can I use an e-ticket?
You can present your e-ticket on your mobile device at the VIP desk or entrance.
How long in advance should I book my tickets?
Most travelers book around 27 days ahead, especially if they want a specific time slot or VIP options.
Is the experience suitable for people with height fears?
Many reviewers mention the ride feels smooth and calm, with some even describing it as “relaxing,” which can help ease height anxiety.
What items are not allowed on the capsules?
Heavy luggage and strollers are not permitted. A limited “left luggage” facility is available onsite.
Can I change my booking date or time?
No, once the lead traveler’s name is set, it cannot be changed. Cancellations are free if made more than 24 hours in advance.
What should I do if the weather is poor?
The experience requires good weather; if canceled due to poor conditions, you’ll be offered a different date or a full refund.
Overall, the London Eye with advance tickets offers a practical, enjoyable way to see London’s most famous sights from above with minimal hassle. Whether you’re after iconic photos, a quick sightseeing fix, or a special VIP treat, this experience delivers big on views and convenience.
More Walking Tours in London
- A Christmas Carol and Charles Dickens Old London Walking Tour
- 2 Hour Big Ben to Borough Market Walking Tour
- Food & drink walking tour in South East London. Bermondsey – Borough Market.
- Food and Drink Walking Tours in West London’s Notting Hill Area
- Climb The O2 Arena & See London’s Main Sights Walking Tour
- Movie Hot Spot Walking Tour of London
More Tours in London
- A Christmas Carol and Charles Dickens Old London Walking Tour
- 5-Day Discover Wales Small-Group Tour from London
- 20 Major London Attractions – Guided Tour With Video and Photos
- 2 Hour Big Ben to Borough Market Walking Tour
- 2-Day Windsor, Stonehenge, Bath & Oxford Tour Including Admission
- Private Tour London Highlights, entries Westminster Abbey, The Tower of London
More Tour Reviews in London
- A Christmas Carol and Charles Dickens Old London Walking Tour
- 5-Day Discover Wales Small-Group Tour from London
- English Speaking Course around Dublin
- 20 Major London Attractions – Guided Tour With Video and Photos
- 2 Hour Big Ben to Borough Market Walking Tour
- 2-Day Windsor, Stonehenge, Bath & Oxford Tour Including Admission
Still browsing? Here are more London experiences we've covered recently
- A Christmas Carol and Charles Dickens Old London Walking Tour
- 5-Day Discover Wales Small-Group Tour from London
- English Speaking Course around Dublin
- 20 Major London Attractions – Guided Tour With Video and Photos
- 2 Hour Big Ben to Borough Market Walking Tour
- 2-Day Windsor, Stonehenge, Bath & Oxford Tour Including Admission
- Private Tour London Highlights, entries Westminster Abbey, The Tower of London
- 007 Shadow Of Spectre
- Half Day Tour in a classic Mini Cooper
- Guided tour of the British Museum in Spanish
- The Royal Albert Hall Tour
- Bombay Sapphire Gin Cocktail Masterclass and Tour