East 4×4 Santana & Peaks

If you’re looking to uncover the rugged beauty of Madeira beyond the usual tourist spots, the East 4×4 Santana & Peaks tour offers a fantastic way to do just that. This full-day adventure promises a mix of off-road excitement, breathtaking vistas, and authentic local flavor—all while being comfortably transported in a sturdy 4×4 vehicle.

What we really love about this experience is its ability to combine spectacular panoramic views, like those from Pico do Areeiro, with immersive visits to quaint villages such as Santana—famous for its traditional A-frame houses. Plus, the hassle-free pickup, knowledgeable guides, and the chance to sample Madeira rum at a local factory make this tour a standout. One thing to consider, however, is that lunch isn’t included—so you’ll want to budget around €12 for a meal.

This tour is best suited for curious travelers eager to explore Madeira’s less touristy, scenic corners in a comfortable and engaging way. It’s especially appealing if you enjoy off-road adventures, authentic local culture, and stunning mountain vistas.

Key Points

• Stunning Views: Experience panoramic sights from Pico do Areeiro, Madeira’s third-highest peak.
• Authentic Villages: Visit traditional spots like Santana and Ribeiro Frio to see Madeira’s cultural side.
• Off-road Adventure: Ride in a 4×4 that takes you through rugged terrain and scenic forest paths.
• Local Flavors: Enjoy Madeira rum tastings at a renowned factory.
• Convenience: Hassle-free hotel pickup and round-trip transport from Funchal.
• Cost-Effective: For around $75, you get a full day of exploration, guided by knowledgeable locals.

The Experience in Detail

Pickup and Beginning of the Journey

Most travelers will be picked up from their accommodation in the Funchal area around 8:30 am, with some pickups starting as early as 7:45 am depending on your location. The tour is designed for small groups (up to 8 travelers), which means a more personalized experience and fewer crowds—something we appreciate when exploring off-the-beaten-path spots.

First Stop: Machico

The tour kicks off with a quick 10-minute stop in Machico, a historic town that served as the landing place of the first Portuguese explorers. It’s a perfect warm-up for the day ahead, with no entrance fees involved, giving you a glimpse into Madeira’s maritime past.

Miradouro da Portela and Porto da Cruz

Next, you’ll reach the Miradouro da Portela, offering sweeping views (though the cost of admission isn’t included). This is an ideal spot for photos and to soak in the landscape. Following that, the tour heads to Porto da Cruz, where you’ll visit the Madeira Rum House for a 15-minute tasting—we’ll get into why this is a highlight in a moment.

Madeira Rum Factory

The Madeira Rum House is more than just a quick stop. Reviewers consistently mention how knowledgeable guides make the rum tasting engaging, sharing insights about Madeira’s famous spirit. Expect about 15 minutes to sample and learn about the rum’s production—an authentic taste of local craftsmanship.

Traditional Santana and Lunch Break

One of the tour’s most iconic stops is Santana, renowned for its A-frame houses and vibrant folklore. The guide will give a brief overview, but you’ll want to linger here if you have extra time—especially since this is a highlight for many visitors.

Lunchtime, which costs around €12 per person (not included), offers the chance to try local dishes at a nearby restaurant. Reviewers emphasize that sampling Madeiran food here adds to the authentic feel of the day.

Ribeiro Frio and Poiso

After lunch, the journey continues through Ribeiro Frio, a peaceful village famous for its trout farms and lush scenery. This spot is appreciated for its tranquility and scenic beauty—reviewers mention how the guide’s knowledge brings the area alive with interesting anecdotes.

The drive then takes you through Poiso, another mountain pass, providing a taste of Madeira’s rugged terrain before reaching the towering Pico do Areeiro. This is where you’ll enjoy panoramic views from Madeira’s third highest peak—an absolutely unforgettable moment. Expect about 15 minutes here for photos and soaking in the sweeping vistas, which reviewers describe as “spectacular.”

Scenic Off-Road Paths

Throughout the day, the real magic lies in the off-road routes taken in the 4×4. Reviews frequently mention the fun of navigating forest tracks, with the guide expertly handling the terrain. This aspect makes the tour more than just sightseeing—it’s an adventure that appeals to those craving a bit of thrill and a closer connection to Madeira’s natural landscape.

Authentic Insights from Reviewers

Many travelers raved about the knowledgeable guides, like Nuno from Green Devil. One review states, “Nuno is a great guide and very good driver. The route is fantastic, with spectacular views.” The guides don’t just drive—they share stories, local tips, and personalized insights, which elevate the experience.

Reviewers also appreciated the balance of scenic stops and cultural visits. For example, a guest noted, “Very nice tour with Nuno. The route is fantastic, with spectacular views,” while another highlighted that the tour offers a glimpse of Madeira’s authentic rural life far from crowded tourist spots.

The rum tasting at the Madeira Rum House is frequently praised as informative and enjoyable, adding a unique local flavor to the day.

What’s Noteworthy: The Value

Considering the price point of roughly $75 per person, this tour offers excellent value. It includes hotel pickup, bottled water, guided commentary, and a full day of exploring some of Madeira’s most scenic and culturally interesting sites. Adding the cost of lunch (~€12) makes it a well-rounded, affordable option for a comprehensive day out.

Potential Drawbacks

While the tour covers a lot, it’s quite busy—several stops are brief, around 10-15 minutes. If you prefer leisurely visits or in-depth exploration, some stops might feel rushed. Also, lunch isn’t included, so budgeting for a meal is necessary.

Who Will Love This Tour?

This experience is perfect for adventurous souls who enjoy off-road driving and scenic mountain vistas, as well as those eager to see Madeira’s authentic villages and sample local spirits. It suits travelers who don’t mind a busy schedule and want a well-rounded introduction to Madeira’s diverse landscapes in a small-group setting.

Final Thoughts

The East 4×4 Santana & Peaks tour offers a well-balanced mix of adventure, culture, and natural beauty. The off-road aspect adds a fun twist, making it ideal for those craving a bit of excitement alongside classic sightseeing. The knowledgeable guides, authentic stops, and spectacular views make it a worthwhile investment, especially if you’re short on time but want to see Madeira’s most scenic and interesting spots.

While it’s not a relaxed, slow-paced tour, the highlights—like Pico do Areeiro and Santana—are unforgettable. Plus, the inclusion of local rum tasting and cultural insights give this experience a genuine Madeira flavor that many tours miss.

This tour is best suited for active travelers, nature lovers, and those wanting a taste of Madeira’s rural charm—all in one exciting day.

FAQ

Is hotel pickup available? Yes, the tour offers free hotel pickup in the Funchal area. Pickup outside Funchal may incur an extra fuel tax.

How long is the tour? The tour lasts approximately 8 hours, starting around 8:30 am.

What’s included in the price? The price covers a local guide, driver/guide, bottled water, and hotel pickup and drop-off in Funchal.

Are meals included? No, food and drinks are not included. Lunch costs about €12 and is optional.

Can I join if I’m on a cruise? Yes, pickup at the cruise dock is available for an additional €5 per person, but check with the provider for schedule details.

What’s the group size? The tour is limited to a maximum of 8 travelers, ensuring a more personal experience.

Is this suitable for all ages? Most travelers can participate, but the off-road driving and walking at stops may not be ideal for very young children or those with mobility issues.

Are there any additional costs? Apart from lunch and optional extras like cruise dock pickup, no hidden fees are mentioned.

What should I bring? Bring comfortable walking shoes, a camera, and some cash for meals or souvenirs.

Do I need to book in advance? It’s recommended to book about 9 days ahead, as the tour tends to fill up quickly.

This East 4×4 Santana & Peaks tour combines adventure and authenticity, giving you a genuine taste of Madeira’s stunning landscapes and local culture. Whether you’re a thrill-seeker or a cultural explorer, it’s a memorable way to see the island’s best-kept secrets.