Traverse City, Michigan, isn’t just about cherries and lakes—it’s a lively spot packed with unique city tours that showcase its vibrant wine, craft beer, and waterfront scene. The city’s compact downtown, stunning Old Mission Peninsula, and waterfront charm make it perfect for exploring via guided tours. Whether you’re into sipping award-winning wines as the sunset paints the bay, savoring craft beers in private brewery rides, or capturing moments in a flying dress photo shoot, Traverse City has something offbeat and memorable for everyone.
What sets these tours apart is their focus on personalized experiences and local knowledge, from VIP wine tastings that skip the bus to rickshaw rides through trendy districts. Booking early is a good idea, especially for popular options like the 4-Hour Traverse City Sunset Wine Tour, which consistently earns top reviews. Below, we compare the best city tours on offer to help you pick your perfect adventure.
1. 4-Hour Traverse City Sunset Wine Tour: 3 Wineries on Old Mission Peninsula
Starting with one of the most popular and highly rated options, this Sunset Wine Tour takes you on a scenic journey through Michigan’s wine country. Over four hours, you’ll visit three top-rated wineries aboard a premium limo-style bus, with round-trip transportation included. You’ll sample flights of wine paired with local cheeses, and enjoy stunning bay views from estate vineyards. The tour features visits to Bowers Harbor Vineyards—an estate with 27 years of winemaking on 20 acres—and Chateau Chantal, which overlooks the bay with panoramic views of Power Island and both bays.
What makes this tour stand out is its combination of luxury transport, expert recommendations, and stunning sunset vistas. Reviews praise the driver’s friendliness and knowledge, noting that even rainy days can’t dampen the experience. It’s ideal for wine lovers who appreciate a relaxed, scenic outing with the chance to purchase bottles directly from the vineyards. At $74.99 per person, it offers excellent value for a well-curated, intimate experience.
Bottom Line: Perfect for those wanting a guided, scenic sunset with wine, local cheese, and gorgeous views, all in a comfortable setting.
2. NON BUS Traverse City Old Mission Sunset Wine & Distillery Tour
For a more personal and flexible experience, this Non Bus Sunset Wine & Distillery Tour skips the big group bus and offers VIP treatment in luxury SUVs. Spend 4 to 5 hours sampling wines at three wineries and an optional distillery, with a focus on authenticity and personalized service. You’ll visit Hawthorne Vineyards, perched on a high bluff with views of both bays, and Bonobo Winery, famous for wines that make you feel like a celebrity.
This tour is ideal if you enjoy customized itineraries—you can choose your stops in advance, and the guides share tailored wine recommendations. With glowing reviews about the guide Mike’s friendliness and extensive knowledge, you’re in expert hands. The $68 price reflects its luxury vibe and flexibility, making it a good fit for wine enthusiasts seeking a slightly more private experience.
Bottom Line: Best suited for travelers who want a personalized, VIP wine tour in a luxury vehicle with the option to include a distillery visit.
3. Private Traverse City Winery or Brewery Tour
Looking for a customized experience? This private tour lets you design a half-day adventure—visiting up to four wineries or breweries in comfort. Traveling in your own private, air-conditioned vehicle, you’ll choose your stops from a list of favorite spots, such as Bowers Harbor, Chateau Chantal, or local breweries like 45 North or Green Bird Cellars.
Priced at $699.99 for up to 14 people, this tour is perfect for groups celebrating special occasions or those who appreciate total control over their itinerary. The flexible schedule allows you to relax and explore at your own pace, with the driver handling logistics. Reviewers consistently praise the driver’s local knowledge and ability to tailor the trip.
Bottom Line: Ideal for groups wanting complete control and privacy, combining wine or beer tastings with the comfort of personalized transportation.
4. Hi-5 Rickshaw Tour Traverse City – First Thing You MUST Do in TC!
Get the city’s vibrant neighborhoods in an energetic and eco-friendly way with this Rickshaw Tour. Designed as a quick, private ride, it covers downtown Front Street, the Warehouse District, and Old Towne, with your guide sharing local history along the way. The two-person pedicab is perfect for couples or friends wanting a lively, up-close look at Traverse City’s buzz.
This tour is especially popular for morning or initial city exploration, with reviews highlighting its fun, personal vibe and knowledgeable guides. It’s a great way to see multiple neighborhoods without walking, and your guide can customize the route if you prefer. The $159 fee covers the entire hour—making it very affordable considering the personalized attention.
Bottom Line: Perfect for a quick, fun introduction to Traverse City with the chance to learn about its neighborhoods and history.
5. NON BUS Traverse City Old Mission Peninsula 4 Winery Tour
This 4 Winery Tour offers a relaxed way to taste some of Old Mission Peninsula’s best wineries without the rush. In a luxury SUV, you’ll visit four distinguished wineries, including Bowers Harbor and Chateau Chantal, with the flexibility to stay longer or explore more at each stop. The tour emphasizes luxury, comfort, and personal attention.
At $89 per person, it’s a good deal for a premium experience, especially with the added benefit of hotel pickup and drop-off. Reviewers mention the friendly guides and gorgeous views, plus the ability to customize their stops. The tour is suited for wine lovers who want both comfort and quality without the crowd of larger buses.
Bottom Line: A flexible, upscale option for wine enthusiasts who want a relaxed, personal tasting experience.
6. Flying Dress Photo Shoot in Traverse City
For an unforgettable keepsake, this Flying Dress Photo Shoot offers a once-in-a-lifetime chance to wear a stunning dress while being professionally photographed. Over approximately an hour, your experienced photographer will style you, help you pose, and capture images across scenic locations in Traverse City.
This experience is tailored for anyone wanting to celebrate a special occasion or simply indulge in a glamorous adventure. The dresses come in many colors and styles, and the photos are sure to become treasured mementos. Reviews rave about the photographer’s skill and the fun atmosphere.
Bottom Line: Best suited for travelers seeking a unique, glamorous experience and high-quality photographs.
7. 5-Hour Traverse City Wine Tour: 4 Wineries on Old Mission Peninsula
This 5-hour tour offers ample time to explore four wineries on Old Mission Peninsula, including Chateau Chantal and Bowers Harbor. Transportation is provided, so you can indulge without worry. Tastings are not included but can be purchased onsite, and the itinerary is flexible for tastings and sightseeing.
Rated highly with over 2,000 reviews, it’s a solid choice for those wanting a comprehensive wine day. The tour’s value is boosted by the itinerary’s length and the scenic views of the peninsula’s vineyards and lakes. It’s perfect for wine lovers who want to maximize their time without rushing.
Bottom Line: Great for groups wanting a longer, relaxed wine experience with scenic views and flexible tastings.
8. NON BUS VIP Traverse City Brewery And Distillery Tour
For craft beer and spirit fans, this VIP Brewery and Distillery Tour takes you in a luxury vehicle to four iconic stops, including Silver Spruce and Earthen Ales. With knowledgeable guides, you’ll sample lagers, IPAs, stouts, and even some wine, all with VIP treatment.
Priced at $68 per person, it’s a good value considering the personalized service, private vehicle, and in-depth tastings. Reviewers appreciate the guide’s expertise and the relaxed, unrushed atmosphere. It’s perfect for those who want to explore Traverse City’s craft scene without the hassle of large groups or buses.
Bottom Line: Ideal for craft beer and spirits enthusiasts seeking a VIP, flexible experience.
9. The GMC Yukon Traverse City Marriage Proposal Wine Tour
This Marriage Proposal Wine Tour is designed for a once-in-a-lifetime moment, in a luxurious Yukon with stunning vineyard views. It includes visits to two wineries, with the option to add a third or a distillery. It’s perfect for pop-the-question moments, especially at Hawthorne Vineyards, famous for its seclusion and panoramic views.
Rated highly, this tour combines luxury transportation with a romantic setting, making it an unforgettable way to propose. Reviewers highlight the driver’s discretion and the beautiful scenery. It’s a specialized experience, best suited for couples planning a special occasion.
Bottom Line: For an elegant, private, and memorable proposal in Traverse City’s wine country, this tour can’t be beat.
If you love bubbly, this Champagne Wine Tour is an elegant way to sample sparkling wines from four wineries. Led by real bubbly connoisseurs and Magic Mike, the tour offers VIP treatment without the bus noise.
Rated perfect with one review, it emphasizes attention to detail, flexibility, and insider recommendations. The tour is ideal for celebrating a special occasion or simply enjoying the effervescent side of Traverse City’s wine scene.
Bottom Line: Best for fans of sparkling wine who want a VIP tasting experience with knowledgeable guides.
11. Thrilling Traverse City Scavenger Hunt
For something more energetic and interactive, this Scavenger Hunt combines sightseeing with fun puzzles and challenges. Led by a live host via your phone, it takes you through downtown and waterfront areas, uncovering hidden stories and completing creative tasks.
Rated 4 stars, it’s perfect for groups seeking a lively, social activity that encourages teamwork. It’s suitable for all ages and can be a great way to explore the city differently, especially if you’re tired of conventional tours.
Bottom Line: Best for active groups wanting a fun, social way to discover Traverse City’s sights.
12. NON BUS Traverse City Singles Mingle Sunset Wine Distillery Tour
This Singles Mingle Sunset Tour offers a relaxed evening for singles looking to enjoy Traverse City’s wine and distillery scene. With no bus and VIP treatment, it includes visits to three wineries and an optional distillery, with plenty of time for mingling.
Reviews are currently unavailable, but the focus on socializing and stunning sunset views make it a fun, casual choice. Priced at $99, it’s suitable for solo travelers or couples wanting a low-pressure, fun night out.
Bottom Line: Great for singles or groups seeking a social, relaxed evening with wine and scenic views.
13. NON BUS Traverse City Wine Old Mission Peninsula Wine Tour
This VIP experience (Old Mission Peninsula Wine Tour) provides an intimate way to explore three stellar wineries without the bus crowds. In a luxury SUV, you visit Hawthorne, Bonobo, and others, with personalized recommendations and flexibility to stay longer at each location.
Priced at $68 per person, it offers a blend of comfort and exclusivity. Reviewers love the knowledgeable guides and the scenic, serene setting. It’s perfect for wine lovers wanting a relaxed, upscale experience.
Bottom Line: Ideal for those seeking a high-end, private tasting journey in Old Mission Peninsula.
14. Designated Driver For Wine Tours – Traverse City
If you prefer to handle the driving, this Designated Driver Service supplies a fun, local driver to take you safely to your favorite wineries or breweries. You provide the vehicle, they provide the expertise, making it perfect for groups with their own plans or vehicles.
Rated 5/5, the service is reliable and knowledgeable, ensuring you enjoy your day without worry. It’s a flexible option for those who want control over their itinerary but prefer professional guidance.
Bottom Line: Best for groups with their own vehicle who want expert local drivers to handle the logistics.
15. Flying Dress Photo Shoot Traverse City & Surrounding Areas
This Flying Dress Photo Shoot transforms an ordinary day into an extraordinary memory. Over 15 minutes, you’ll wear a gorgeous dress, styled by professional photographers, and be photographed against scenic locales around Traverse City.
Ideal for celebrations, birthdays, or just because—you’ll leave with stunning images. The reviews highlight the photographer’s experience and the fun, relaxed atmosphere. It’s a perfect choice for travelers wanting high-quality, glamorous photos.
Bottom Line: Great for those who want to feel glamorous and leave with elegant keepsake images.
16. Traverse City: Fall Evening Sail on Tall Ship Manitou
Experience Traverse City from a different perspective on the Fall Evening Sail. This two-hour cruise aboard the Tall Ship Manitou takes you under full sails across Grand Traverse Bay, with brisk breezes and panoramic views.
You can help the crew set the sails or just relax on deck with local beverages and snacks. Rated 5/5, this outing is perfect for those who enjoy sea air, scenic vistas, and a bit of nautical fun—a memorable way to wind down your day.
Bottom Line: Ideal for travelers seeking a scenic, hands-on sailing experience with stunning bay views.
How to Choose the Right Tour
When selecting a city tour in Traverse City, consider your budget, interests, and how much time you want to spend. Want a luxury wine experience? The Sunset Wine Tour offers a relaxed, scenic outing, while the VIP SUV wine tours give more personalized service. If you’re into craft beer, the VIP Brewery Tour is a top pick.
For a quick, energetic city overview, the Rickshaw Tour combines sightseeing with local culture. Planning a special event or proposal? Check out the Yukon Marriage Proposal. And if capturing your moment is your goal, the Flying Dress Photo Shoot creates lasting memories.
Final Thoughts
Traverse City offers a wide range of tours designed to showcase its scenic beauty, excellent wines, craft beers, and waterfront charm. For a classic sunset wine experience, the 4-Hour Sunset Tour is hard to beat, especially with its stunning views and top-rated wineries. For those wanting a more personalized touch, private or luxury SUV tours provide flexibility and intimacy. Adventure seekers or those celebrating special moments will find options like the Marriage Proposal Tour or the Flying Dress Photo Shoot particularly appealing.
Remember to book early, especially for the most popular tours, and pick the experience that best matches your interests and style. Whether sipping wine at sunset, exploring breweries, or capturing fabulous photos, Traverse City’s tours promise memorable moments you’ll cherish long after your visit.