Exploring Madeira through the Santana East Tour offers an authentic glimpse into the island’s scenic beauty and cultural heritage. This 7.5-hour journey takes you beyond the usual tourist spots, showcasing iconic thatched-roof houses, breathtaking vistas, and local craftsmanship.
What makes this experience stand out are the scenic stops like Pico do Areeiro and Ponta de São Lourenço, the chance to walk in a UNESCO World Heritage forest, and a taste of Madeira’s famous rum at Porto da Cruz. The inclusion of local guides, comfortable transport, and a well-paced itinerary make this a compelling pick for travelers wanting a genuine Madeiran experience, not just a photo album of typical landmarks.
A single consideration is the varied pickup options and extra charges outside Funchal, which might influence planning if you’re staying outside the main town. Still, it’s worth the effort if you’re eager to explore Madeira’s eastern beauty and cultural highlights.
This tour suits those who love scenic drives, small-group experiences, and authentic local culture. Perfect for first-timers or seasoned visitors wanting a rundown without the hassle of self-driving.
- Authentic experience: Discover traditional Santana houses and local crafts.
- Stunning vistas: Panoramic views from Pico do Areeiro and Ponta de São Lourenço.
- Cultural insights: Visit the Porto da Cruz Rum Factory and learn about Madeira’s spirits.
- Comfort and convenience: Transport, a guide, and hotel pickups included.
- Flexible booking: Cancel up to 24 hours in advance, keep plans flexible.
- Limited time outside Funchal: Additional pickups outside the main town incur extra charges.
Starting Point and Pickups
The tour begins in Funchal, with hotel pickups typically included from central locations like the old town, Lido, or Caniço. If you’re staying outside these areas, the tour provider charges extra—up to €40 for places like Calheta. The pickup process is straightforward, though reviewers note that timings can vary slightly due to traffic or other logistics, so it’s good to be flexible and confirm your specific pickup time.
The Scenic Drive to Pico do Areeiro
Your adventure kicks off with a scenic drive up to Pico do Areeiro, one of Madeira’s highest points. Here, you’ll get sweeping views in all directions, perfect for snapping photos or just soaking in the landscape. The stop is brief yet impactful, giving you an uplifting start to your day. Multiple reviews mention the stunning vistas at this viewpoint, setting the tone for the day ahead.
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Faial: A Picturesque Stop
Next, the tour includes a stop at Faial, a charming village with scenic outlooks and a guided tour that emphasizes local architecture and natural beauty. One reviewer highlights the “scenic views on the way” that added to the enjoyment of this part of the journey. It’s a good spot to stretch your legs and appreciate the lush surroundings.
Santana’s Straw-Thatch Houses
The highlight for many visitors is the visit to Santana, renowned for its traditional A-frame straw-thatched houses. You’ll have about 1.5 hours here, giving you time to wander, take photos, and explore the unique architecture. The houses aren’t just pretty; they’re a window into Madeira’s rural heritage. Authenticity is maintained here with free time to soak in the atmosphere and perhaps shop for local crafts or souvenirs.
As one reviewer notes, “Der Ausflug war wunderschön” (the trip was beautiful), though some mentioned last-minute notifications about pickup times. Still, the genuine charm of Santana remains clear, making it a rewarding stop for those interested in cultural traditions.
Ribeiro Frio and UNESCO Forest
A visit to Ribeiro Frio offers not only spectacular views but also the possibility to walk in a UNESCO-listed forest. While the walk itself isn’t guaranteed, the surroundings are lush and tranquil, perfect for nature lovers. We loved how this stop provides a breather amid the scenic drives, and some reviewers appreciated the opportunity to enjoy nature as part of the tour.
Porto da Cruz Rum Factory and Tasting
No Madeiran tour would be complete without sampling the island’s Spirit of choice—Porto da Cruz Rum. The visit includes a guided tour of the rum factory, with a tasting session that allows you to appreciate Madeira’s long tradition of rum-making. The inclusion of this cultural element adds depth to the day, and many find the tastings both educational and enjoyable.
Ponta de São Lourenço: The Stark Landscape Finale
The tour concludes at Ponta de São Lourenço, famous for its dramatic, almost Martian landscape. The Miradouro do Rosto lookout offers panoramic views of the rugged coastline—truly a highlight for landscape lovers. The scenery here is stark and wild, providing a stark contrast to the lush greenery seen earlier in the day. One reviewer called it “the scenic finale,” and it’s easy to see why—this spot leaves a lasting impression.
Transportation and Comfort
The tour uses comfortable, air-conditioned vehicles, making the long driving segments more pleasant. Group sizes are kept manageable, ensuring a more intimate experience, guided by knowledgeable locals who share insights into each stop.
Duration and Pacing
With a total of 7.5 hours, the tour balances sightseeing with enough time to enjoy each stop without feeling rushed. Starting times vary, so it’s wise to check availability when booking. Lunch is not included, so plan to bring cash or buy during your free time in Santana—a convenient way to try local dishes or snacks.
Cost and Value
The price covers transport, the guide, and all official visits, including the rum tasting. While you’ll need to cover your own meals and extra charges outside Funchal, the overall package offers good value for a comprehensive day exploring Madeira’s highlights.
Reviews and Authentic Feedback
The positive reviews praise the stunning scenery and the expert guide, often mentioning the “stunning views” from Pico do Areeiro and Ponta de São Lourenço. One guest appreciated the guide’s detailed information, making the experience feel personal and engaging.
A minor downside noted by one reviewer was last-minute notification about pickup times, which underscores the importance of clear communication. The experience receives a perfect score—20 reviews, all five stars, showing consistent satisfaction.
Choosing this tour means enjoying Madeira’s natural beauty and cultural richness without the stress of navigating alone. The combination of scenic drives, iconic houses, and local tastes makes it ideal for first-time visitors and repeat travelers alike.
If you’re eager to see Madeira’s most photogenic landscapes, learn about its traditions, and enjoy a relaxed, well-organized day, this tour checks all those boxes. It offers a balanced mix of nature, culture, and comfort, making it a worthwhile addition to your Madeira itinerary.
For travelers wanting a comprehensive, scenic, and culturally enriching experience, this tour delivers on all counts. Just be ready for some early starts and variable pickup times—and bring your camera and curiosity.
What is the duration of the tour?
It lasts approximately 7.5 hours, including all stops and travel time.
Are hotel pickups included?
Yes, pickups are included from Funchal hotels in central locations like the old town, Lido, and Caniço. Outside these areas, extra charges apply.
What should I bring?
Comfortable shoes, a jacket, casual clothes, and cash for meals or extra purchases.
Is lunch included in the tour?
No, meals are not included, but there is free time in Santana to buy lunch or snacks.
Can I cancel this tour?
Yes, you can cancel up to 24 hours in advance for a full refund.
Are there guides in multiple languages?
Yes, guides speak Portuguese, English, German, French, and Spanish.
What are the main highlights of this tour?
The traditional Santana houses, panoramic views from Pico do Areeiro, the UNESCO forest walk possibility, the rum tasting at Porto da Cruz, and the stark landscape at Ponta de São Lourenço.
How scenic are the viewpoints?
Extremely. Reviews often describe the views as “stunning” and “breathtaking,” especially from Pico do Areeiro and Ponta de São Lourenço.
Is this tour suitable for families?
Most likely, yes. It’s a full day of sightseeing with manageable walks. Younger children should be comfortable with the walking involved at Ponta de São Lourenço.
What makes this tour a good value?
It combines transportation, expert guidance, multiple scenic stops, and a cultural experience at the rum factory all in one day, making it a comprehensive way to see Madeira’s highlights without the hassle of planning each site separately.