Florence’s fashion tour takes visitors on a captivating journey through the city’s rich textile legacy. From the iconic Salvatore Ferragamo Museum to the historic Officina Profumo – Farmaceutica di Santa Maria Novella, this private experience offers an insider’s perspective on Tuscany’s fashion and leather craftsmanship. With a knowledgeable guide, guests can expect personalized service and the chance to indulge in local delicacies. But the real question is, what secrets about Florence’s sartorial past will this tour uncover?
Key Points

- Explore Florence’s fashion history through a private sightseeing experience, including visits to a 16th-century perfumery and the Salvatore Ferragamo Museum.
- Gain insights into Tuscany’s fashion legacy and its contributions to global fashion from a knowledgeable guide.
- Enjoy a flexible and personalized tour with a choice of morning or afternoon start times and live commentary in native languages.
- Indulge in a refreshing gelato break during the fashion-focused exploration and take advantage of free cancellation.
- Experience a private activity with a focus on Tuscany’s textile production, leather craftsmanship, and iconic designer brands.
Tour Overview

The fashion tour of Florence offers a private sightseeing experience that focuses on the city’s rich history and contributions to the world of fashion.
Florence’s fashion tour provides a private glimpse into the city’s storied contributions to the world of style.
Participants will visit the 16th-century perfumery Officina Profumo – Farmaceutica di Santa Maria Novella and tour the Salvatore Ferragamo Museum to view iconic shoe designs.
The knowledgeable guide will provide insights into Tuscany’s fashion legacy.
The personalized tour format allows for a flexible start time and live commentary in native languages.
Participants can also stop for gelato at a locally famous ice cream parlor during the tour.
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Tour Experience

With a personalized private tour format, participants can expect a tailored experience that caters to their interests.
The tour offers a choice of morning or afternoon start times, allowing flexibility to fit visitors’ schedules.
Live commentary is available in native languages, ensuring everyone can fully understand and engage with the insights provided by the knowledgeable guide.
Along the way, there’s an opportunity to indulge in a local specialty – gelato from a famous ice cream parlor, providing a refreshing break during the fashion-focused exploration.
Inclusions and Pricing
This fashion tour in Florence is priced from $168.33 per person, with the final cost varying based on the group size.
The tour includes coffee and/or tea, with alcoholic drinks available for purchase.
Participants can take advantage of free cancellation up to 24 hours before the experience.
Flexibility is provided by the option to secure spots now and pay later.
The tour is supplied by ACCORD Italy Smart Tours & Experiences and is likely to sell out, as it has received positive reviews with no negative feedback recorded.
Meeting and Pickup Information
Participants should meet at Piazza della Signoria, under the Statue of Cosimo de Medici. The meeting point is conveniently located, and participants should arrive 15 minutes before the tour start time.
Pickup is on foot only, as no taxi service is included. The tour is accessible for those in wheelchairs or with strollers, and it’s near public transportation. Most travelers can participate, and the private activity ensures only your group takes part.
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Piazza della Signoria meeting point
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15-minute early arrival recommended
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Foot pickup only, no taxi service
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Wheelchair and stroller accessible
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Near public transportation
Accessibility and Additional Information
The Fashion Tour of Florence is accessible for those in wheelchairs or with strollers, with the meeting point and tour route located near public transportation.
Most travelers can participate in this private activity, ensuring only your group is involved. Confirmation is received within 48 hours of booking, subject to availability.
The tour is supplied by ACCORD Italy Smart Tours & Experiences and is likely to sell out, given the positive reviews on Viator and Tripadvisor.
With no negative reviews recorded, the Fashion Tour offers a personalized experience to explore Florence’s fashion history and culture.
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Exploring the 16th-Century Perfumery

As visitors step into the historic Officina Profumo – Farmaceutica di Santa Maria Novella, they’re transported back to the 16th century.
This renowned perfumery, founded by Dominican friars, offers a unique glimpse into Florentine history and craftsmanship.
Guests can:
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Explore the charming apothecary shop filled with antique glassware and traditional herbal remedies.
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Learn about the perfumery’s storied legacy, dating back to 1612.
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Discover the process of blending essential oils and natural ingredients.
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Browse the collection of signature scents, including the famous "Acqua di Santa Maria Novella."
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Indulge in the opportunity to create a personalized fragrance.
Discovering Tuscany’s Fashion Heritage

On the fashion tour, visitors uncover Tuscany’s remarkable contributions to the world of style. The guide provides insights into how the region has shaped global fashion over centuries.
Guests learn about Tuscany’s long history of textile production, leather craftsmanship, and iconic designer brands like Ferragamo. At the Ferragamo Museum, they admire the brand’s iconic shoe designs that revolutionized footwear.
The tour also explores how Florence’s perfume tradition lives on at the historic Officina Profumo – Farmaceutica di Santa Maria Novella.
Throughout the experience, travelers gain a deeper appreciation for Tuscany’s enduring influence on fashion and style.
Indulging in Iconic Shoe Designs

At the Salvatore Ferragamo Museum, visitors indulge in the iconic shoe designs that revolutionized the world of footwear.
The museum showcases Ferragamo’s innovative creations, from the cork-soled wedges that became a fashion staple to the custom-made shoes for Hollywood’s elite.
Highlights include:
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Ferragamo’s famous "Invisible Sandal" design
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Shoes crafted for Marilyn Monroe, Audrey Hepburn, and other celebrities
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Sketches and prototypes that illustrate Ferragamo’s creative process
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Insights into the brand’s evolution and its impact on fashion history
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Interactive exhibits that allow visitors to explore the art of shoemaking.
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