Italy’s reputation as a wine country is well-deserved. Its diverse regions produce some of the world’s most famous grapes, from Chianti in Tuscany to Aglianico in Campania. What makes Italy truly special for wine tours is not just the quality of the wines but the richness of the experiences—visiting historic cellars, tasting directly from the barrel, or enjoying a picnic among vineyards. We especially love the Brunello Wine Tasting with Winery Tour in Montalcino because it combines a deep dive into Italy’s top red wines with stunning landscape views (more about this experience). Whether you’re after classic Chianti, innovative digital tastings, or biodynamic farms, Italy offers something for every type of wine lover.
Quick Overview
Our list features a variety of wine tours suited to different interests and budgets. You’ll find experiences like tastings in historic wineries such as San Gimignano (see more) and Chianti (see more), guided walks through vineyards such as in Lugana (see more), and unique immersive experiences like digital tastings in Tuscany (see more). For a more rustic and authentic visit, there are organic and biodynamic farm tours (see more) or full-day winery visits with lunch (see more). Now, let’s explore each experience in detail.
1. MONTALCINO : Brunello Wine Tasting with Winery Tour
At number one, this 2-hour experience in Tuscany offers a hands-on look at some of Italy’s most celebrated wines. The tour includes a Brunello and Rosso di Montalcino tasting, with the chance to sample wines directly from the barrel—an approach that truly reveals the wine’s character. The tour guide will help you understand what makes Montalcino wines so distinct, from their aging process to the specific terroir of the region. You’ll also enjoy a platter of Tuscan cured meats and cheeses, perfect for pairing with your wines while soaking in the stunning landscape.
This experience is highly rated (5/5 from two reviews) and offers a chance to connect with the land that produces these legendary reds. It’s ideal for those who want an authentic look at high-quality Brunello while enjoying the tranquility of Tuscany’s rolling hills. The only potential drawback? It’s a relatively short tour, so if you’re after a more extensive visit, consider pairing it with other local activities.
Bottom Line: Perfect for wine lovers seeking a deep, intimate tasting of Brunello with scenic views and local bites.
2. Irpinia Wine Tasting Experience
Located in Campania, this 2.5-hour tour combines winery visits, guided tastings, and local appetizers. The highlight is tasting Taurasi wine, a robust red made from Aglianico grapes, often called Italy’s Barolo. The experience also includes a taste of Mamma’s food, which adds a warm, home-style touch to the tour.
Rated 5/5 from one review, this experience is praised for its authenticity and personalized approach. It’s ideal for travelers interested in learning about regional wine styles while enjoying local flavors—perfect for those who want more than just tasting but a genuine introduction to Campania’s wine culture. The price at around $41 per person makes it quite accessible.
Bottom Line: An authentic, affordable option for exploring Campania’s top reds and local cuisine in a relaxed setting.
3. LUGANA: wine tasting with a walk around the estate.
For those who love combining nature walks with wine tasting, this one-hour experience in Veneto is ideal. You’ll start at the estate entrance with a warm welcome, then take a guided walk through the vineyards led by a family member. During the stroll, you’ll taste local wines directly from the vines, gaining insight into the vineyard’s cultivation.
What sets this apart is the small picnic offered at the end, allowing you to relax and take in the beautiful views of the surrounding landscape. Rated 5/5, this tour is perfect for travelers who want a personal, intimate experience that combines walking, tasting, and scenic views.
Bottom Line: A short but engaging experience for wine lovers seeking a relaxed, in-depth look at vineyard life.
4. PICNIC on the estate – wine and vineyards
A 1.5-hour picnic experience in Tuscany offers a delightful blend of winery tour, scenic views, and local produce. You’ll explore the Torriolo Estate, visit the historic rooms, then settle into a picnic basket of local specialties, including 2 wines and a bottle of estate wine.
Rated 5/5, this tour is great for those who want a casual, picturesque outing with a focus on local flavors and scenery. It’s suited for couples, small groups, or anyone wanting a relaxed, memorable meal among vineyards. The highlight is the vintage vineyard atmosphere and delicious local products.
Bottom Line: An excellent choice for a laid-back, scenic wine picnic in Tuscany.
5. Tuscany: Immersive Winery + tasting (4 wines)
This 1.5-hour experience in Central Italy features an innovative “Immersive Winery” journey. Using digital tools, you’ll learn the wine production process in a high-tech setting, then taste 4 IGT Toscana wines paired with breadsticks or taralli.
Rated 5/5, this tour is perfect for tech-savvy wine enthusiasts or those curious about modern wine-making techniques. The atmospheric cellar adds a charming backdrop, and the digital journey makes complex processes accessible.
Bottom Line: An engaging, educational experience blending tradition with technology, ideal for those wanting a contemporary wine tour.
6. Lake Garda: Wine Tasting and Myths Tour with Local Snacks
In Lombardy, this 2-hour tour combines learning about Lake Garda’s cultural legends with wine tasting. You’ll visit a family-owned winery and explore how their white, rosé, and red wines are crafted, while learning about local myths.
Rated 4.4/5 from five reviews, this tour offers a fun, storytelling approach that makes wine tasting more engaging. It’s suitable for history buffs or those interested in local culture alongside their wines.
Bottom Line: A lively, culturally rich experience blending storytelling with tasting—great for curious travelers.
7. Typical experience in Monferrato: winery tour, tasting, and lunch
This 3.5-hour experience in Piedmont combines a visit to historic cellars, wine tasting, and a traditional local lunch. The tour includes tasting 3 wines and sampling typical dishes of the Monferrina region, making it ideal for those wanting a full day of food and wine.
Rated 5/5, the experience offers insight into regional specialties, with a focus on local food-wine pairings. It’s best suited for those wanting a comprehensive local experience with good value.
Bottom Line: Perfect for food and wine lovers ready for a relaxed, full-flavor day in Piedmont.
8. San Gimignano Wine Tasting – Palagetto winery
This 1-hour tasting in Tuscany includes four house wines paired with a platter of Tuscan cold cuts, bruschetta, and pecorino cheese. The setting in San Gimignano emphasizes local tradition and quality tasting.
Rated 4.5/5, this experience is excellent for those wanting a quick yet comprehensive taste of regional wines and food. It’s ideal for a short visit or an introduction to Tuscan wine culture.
Bottom Line: Quick and satisfying, a good choice for those short on time but wanting authentic Tuscan flavors.
9. Santa Chiara wine tasting – Palagetto winery
Another 1-hour tasting at Palagetto, this session features 4 wines—2 whites and 2 reds—accompanied by pecorino cheese and bruschetta. The focus is on varietal diversity and pairing.
Rated 4.5/5, this is suited for travelers who want a structured tasting with local products in a short time frame. It offers a taste of Tuscany’s variety in one sitting.
Bottom Line: A well-rounded, quick experience for wine newcomers and seasoned tasters alike.
10. Antica Masseria Venditti: guided visit to the winery with wine tasting
In Campania’s Sannio area, this full-day experience takes you through native vineyards, cellar exploration, and tasting organic wines and olive oils. It includes local dishes to round out the day.
Rated 4.4/5, the tour offers an authentic insight into organic winemaking with a focus on local varieties. It’s perfect for those seeking a comprehensive farm-to-table experience.
Bottom Line: An immersive, full-day experience ideal for wine, olive oil, and traditional cuisine enthusiasts.
11. Lazise: Biodynamic Farm Tour and Natural Wine Tasting
This 3-hour tour in Veneto explores a biodynamic farm with vineyards, vegetable gardens, and animals. You’ll taste natural wines paired with local cold cuts and cheeses while learning about biodynamic methods.
Rated 4.4/5, it’s perfect for travelers interested in sustainable, organic practices and wineries that treat nature as part of the process. The experience emphasizes environmental harmony.
Bottom Line: A distinctive, eco-conscious tour for those wanting to connect with nature and authentic natural wines.
12. Capri: Premium Wine Tasting Experience with Faraglioni Views
This 1-hour experience on Capri combines spectacular views of the Faraglioni Rocks with premium wines crafted locally. The hosts share stories behind each passionate winemaking tradition while you pair wines with Capri-inspired snacks.
Rated 4.8/5, it’s excellent for travelers seeking a luxurious, scenic tasting in a stunning setting and is great for a quick, memorable stop during a Capri visit.
Bottom Line: Ideal for photo lovers and those looking for a high-end, picturesque wine experience.
13. Chianti: Tuscan Vineyard Old Jeep Tour, Wine Tasting & Lunch
A 2-hour off-road adventure in Chianti with a vintage Jeep, this experience ends with a lunch paired with Poggio ai Laghi’s wines, oils, and vinegars. You’ll explore vineyards and scenic Tuscan landscapes while learning about local art and history.
Rated 4.8/5, the trip offers a fun, active way to see Tuscany’s countryside, making it perfect for adventure-loving wine fans. The included lunch is a real highlight.
Bottom Line: A lively, immersive way to combine off-road sightseeing with wine tasting and Tuscan flavors.
14. Cirò Marina: winery tour with tasting
Ending our list, this 4.5-hour tour in Southern Italy offers a full journey into Cirò’s wine tradition. You’ll visit local vineyards, tour the cellar, and taste structured, elegant Gaglioppo wines. The tour includes local foods and a sensory experience highlighting aromas of red fruits and spices.
Rated 4.6/5, it’s perfect for travelers wanting an in-depth, cultural experience in Calabria. The detailed itinerary makes it a great choice for wine aficionados who want to explore beyond the usual.
Bottom Line: An in-depth, authentic experience ideal for wine enthusiasts interested in Italy’s southern wine regions.
How to Choose the Right Wine Tour in Italy
To decide which experience suits you best, consider your budget, how much time you have, and what kind of wine experience you prefer. For example, if you want a luxurious scenic experience with stunning views, the Capri Premium Wine Tasting is perfect. If you’d rather learn about local traditions, the Full-Day Organic Winery Tour in Campania is a great pick.
For tech lovers, the Immersive Winery experience in Tuscany offers a modern twist, while those seeking sustainable practices might enjoy the Biodynamic Farm Tour.
Be practical: check availability and book early, especially during Italy’s peak tourist months. If you’re short on time, quick tastings like those in San Gimignano or Santa Chiara are ideal, but if you want a full day, consider the Monferrato experience.
Italy’s wine regions offer a rich variety of scenic, cultural, and delicious experiences. Whether you prefer tasting in historic cellars, walking through vineyards, or enjoying luxury views, there’s an experience tailored for you. For the best value and most memorable moments, book early—these tours fill up fast. Choose the one that best matches your taste and schedule, and prepare for a delightful journey into Italy’s wine country.