Pamplona isn’t just about the adrenaline-filled running of the bulls; it’s a city alive with cultural, culinary, and scenic experiences that cater to all kinds of travelers. Whether you’re a wine lover eager to explore Rioja, a history buff fascinated by legends, or a foodie craving authentic pintxos, Pamplona’s tours deliver a taste of local life and tradition. We’ve carefully picked 14 top experiences that showcase the best of what this vibrant city has to offer. Among our favorites are the Rioja Wine Route with winery owner, which offers an intimate look at Rioja’s vineyards combined with a traditional lunch in an 1881 winery, and the Night-Time Tour Legends and Mysteries of Pamplona, perfect for those who enjoy stories and a touch of the supernatural after dark.
If you want to explore Pamplona’s culinary scene, the Pintxos Tasting Tour with a Local Guide is a delightful way to sample local bites paired with regional drinks, all while strolling through the Old Town. For a more active experience, the Walking Tour and Photo Session with Bulls combines sightseeing with fun photos in front of replica San Fermin bulls. Looking for something unique? Check out the San Fermin Tour, which offers an immersive day discovering the festival’s traditions with local guides. The options are diverse, and each provides a different window into Pamplona’s character.
1. Rioja Wine Route with winery owner
At number 1, this Rioja Wine Route with winery owner takes you behind the scenes of one of Spain’s most famous wine regions. For about $342.52 per person, you’ll spend 6-7 hours exploring landscapes that define Rioja wines. The tour includes visits to three carefully selected wineries, including the historic La Bodega del Tesoro from 1881, where your group is treated to a tasting and a traditional Spanish lunch. What makes this tour stand out is the personal touch of the winery owner guiding you through the process and sharing stories about Rioja’s wine culture. It’s a perfect choice for wine enthusiasts who want an authentic experience rather than a generic tasting. Reviewers highlight the “remarkable experience” and “spectacular” hospitality, emphasizing the warmth and knowledge of guide José. This tour is best suited for those who appreciate detailed wine education and culture.
Bottom Line: If you love wine, history, and personalized experiences, this tour offers a memorable day in Rioja with excellent value for the intimate, expert-guided visit.
2. The Authentic Rioja Alavesa wine experiences
At number 2, The Authentic Rioja Alavesa wine experiences offers a full-day exploration with a private driver—perfect if you want to maximize your wine knowledge without the hassle of public transport. For $263.32 per person, spend 8-9 hours discovering both traditional and modern wine cellars in Rioja, including visits to Bodegas Baigorri, El Fabulista, Marques de Riscal, and Ysios. The trip concludes with a pintxos tasting in the medieval village of Laguardia, giving you a delicious taste of local culture. The private vehicle ensures comfortable, hassle-free visits to dispersed vineyards, making it ideal for those who prefer a relaxed, personalized experience. It’s perfect for travelers who want an immersive, flexible day with plenty of tastings and sightseeing.
Reviewers love the seamless management and the opportunity to visit different styles of wineries, plus the charming stop in Laguardia. It’s suited for wine novices and connoisseurs alike who want to understand the region’s diversity.
Bottom Line: For an in-depth, flexible wine day with delicious local bites, this experience hits the mark for its comfort and variety.
3. Pamplona: Pintxos Tasting Tour with Local Guide
At number 3, the Pintxos Tasting Tour with a Local Guide, priced at $129, offers a lively 2.5-hour walk through the heart of Pamplona’s culinary scene. Your local guide will take you to the city’s best pintxos bars, pairing each bite with your choice of wine, beer, vermouth, or soft drinks. The tour includes tasting five pintxos, a dessert with coffee or tea, and exploring key sites in the Old Town. What makes this tour special is its focus on authentic flavors and local culture, making it a hit for foodies. Reviewers say it’s an “excellent way to discover Pamplona’s culinary culture,” with small groups ensuring an intimate experience. Perfect for travelers eager to combine sightseeing with delicious bites.
Bottom Line: If you want a fun, flavorful introduction to Pamplona’s pintxos scene, this tour offers a perfect blend of food and culture for a reasonable price.
4. Night-Time Tour Legends and Mysteries of Pamplona
Number 4 is the Night-Time Tour Legends and Mysteries of Pamplona, a 110-minute evening walk that reveals the city’s secret stories and legends. Led by an engaging storyteller, you’ll explore the old city’s most atmospheric spots, including the castle and enchanting alleyways. Highlights include tales of creatures, adventures, and the city’s darker folklore—an experience that’s as entertaining as it is atmospheric. One reviewer notes the activity is “interactive and engaging,” with the guide going out of his way to immerse visitors. This tour is ideal if you’re interested in Pamplona’s mystical side or want a different perspective beyond the usual sightseeing.
Bottom Line: Perfect for curious travelers who enjoy stories, history, and a bit of theatrical flair after dark, this tour opens a different window onto Pamplona.
5. Pamplona: Walking Tour and Photo Session with Bulls
Number 5 features a Walking Tour and Photo Session with Bulls, a 3-hour adventure that combines sightseeing with fun photos. You’ll explore Pamplona’s main highlights, including the iconic streets of the San Fermin festival, and have the opportunity to pose with replica bulls in front of Estafeta Street. Guides ensure you see the must-visit sites like Plaza del Castillo and San Fermín Plaza, making it perfect for first-time visitors. The standout feature is the playful photo session, which leaves you with memorable shots of your trip. Reviewer Jenny appreciated the guide’s helpful tips and the leisurely pace, making this a lighthearted way to see the city.
Bottom Line: If you want a relaxed walk that ends with fun photos and a taste of Pamplona’s festival atmosphere, this tour fits the bill.
6. Pamplona: Private Guided Walking Tour
Number 6 offers a Private Guided Walking Tour for up to four people at $153. This 2-hour tour dives into Pamplona’s Old Quarter, revealing the secrets of the famous running of the bulls route and highlighting landmarks like the Cathedral of Santa María la Real, Plaza del Castillo, and the Chapel of San Fermin. The guide’s personal attention makes this ideal for small groups or couples seeking a tailored experience. The guide’s local knowledge helps uncover hidden stories behind the city’s most recognizable sights.
Bottom Line: For a personalized, in-depth discovery of Pamplona’s landmarks, this private tour delivers focused insights in a relaxed setting.
7. Rioja Winery & Traditional Lunch From Pamplona or Logroño
Number 7 is the Rioja Winery & Traditional Lunch, a 6.5-7.5 hour small-group tour costing around $329. Expect to visit a Rioja winery with tastings and enjoy a traditional Spanish lunch at a winery. The tour is suitable for those wanting a comprehensive introduction to Rioja wines, with a maximum of 8 people or the option of a private tour. Reviewers mention the tour’s intimacy and quality, especially appreciated by wine lovers eager to understand the region’s wine culture. Solo travelers can join, making it flexible for different needs.
Bottom Line: If you want a full day of wine tasting paired with authentic regional cuisine, this tour provides a rich, well-rounded experience.
8. Irati Forest and Ochagavía Excursion
Number 8 takes you out into nature with a Visit to Irati Forest and Ochagavía. This 10-hour trip showcases Europe’s second-largest beech and fir forest, perfect for nature lovers. You will enjoy walks in the lush forest, visit the picturesque village of Ochagavía, and explore Pyrenean villages. The tour includes regional food, guided walks, and photo stops, making it an excellent full-day escape into Navarre’s natural beauty. While the tour is only available in Spanish, the scenic landscapes speak for themselves.
Reviewers praise the leisurely pace and stunning scenery. It’s best suited for active travelers comfortable with long days and outdoor walking.
Bottom Line: For lovers of hiking, mountains, and quiet villages, this scenic adventure offers a real taste of Navarre’s wild side.
9. Pamplona: Running of the Bulls Balcony Breakfast Tour
Number 9 features the Running of the Bulls Balcony Breakfast, a 4-hour experience that’s all about witnessing the race from the best vantage point. You’ll enjoy a buffet breakfast while watching the famous run unfold from a prime balcony spot. Afterward, a walking tour introduces the city’s San Fermin traditions. This is ideal for those who want to see the race’s excitement up close without the crowds on the street. Reviewers note the “rich buffet breakfast” and the ability to watch the race in comfort, making it a memorable way to experience one of Spain’s most famous festivals.
Bottom Line: If you want an intimate, comfortable vantage point for the San Fermin race, this balcony breakfast is hard to beat.
10. San Fermin Tour
Number 10, the San Fermin Tour, is a 2-hour guided exploration into the festival’s traditions, offered during the festival days. As official guides, the tour uncovers the roots and rituals of the San Fermin festivities. It’s a great way to understand the cultural significance beyond the spectacle of the running of the bulls. The tour is perfect for travelers wanting a concise yet rundown, led by passionate local guides.
Bottom Line: For a deep dive into the San Fermin festival’s traditions, this tour provides insight and context to enhance your festival experience.
11. The Pamplona Foodie’s tour of the best pintxos!
Number 11 is the Foodie Pintxos Tour, a 3-hour guided walk sampling the city’s top pintxos and drinks. Visitors enjoy three pinxtos paired with three wines or soft drinks, visiting a variety of bars and eateries. The tour emphasizes local flavors and stories behind each pintxo, making it a favorite for food lovers. Reviewers mention discovering “the best pintxos in Pamplona” and learning about their history. It’s ideal for those who want to taste their way through the city’s culinary scene in a relaxed setting.
Bottom Line: If your goal is to sample Pamplona’s best pintxos while learning about their origins, this lively tour hits all the right notes.
Number 12 offers a guided tour of Pamplona with a wine tasting. It lasts about 2.5 hours, ending with a tasting of four Navarran wines guided by a local sommelier. The small-group format ensures personalized attention, making it ideal for wine enthusiasts who want expert insights. The tour covers essential sights like the Gran Hotel La Perla and Calle de la Estafeta, blending city sights with wine education. Reviewers praise its “well-rounded” experience and knowledgeable guide.
Bottom Line: Perfect for travelers wanting an introduction to Navarre wines paired with an easy walk through Pamplona’s highlights.
13. Pamplona: Walking Tour with Churros Tasting and Coffee Break
Number 13 is a relaxed Walking Tour with Churros Tasting, lasting about 2 hours and 15 minutes. You’ll stroll through the main sights of Downtown Pamplona, stopping at iconic spots like the Cathedral and the San Fermin Plaza. The highlight is sampling the famous Spanish churros during a coffee or tea break, complemented by fun facts about the city and the festival. This tour offers a casual, tasty way to get a feel for Pamplona’s atmosphere and history, especially if you’re short on time but want a taste of local flavors.
Bottom Line: If you prefer a leisurely walk with a delicious snack and some cultural insights, this tour balances sightseeing with tasting.
14. Pamplona – San Fermín 365
Finally, Pamplona – San Fermin 365 lets you experience the festival any day of the year. For $258 per group, up to 30 people, you’ll walk the streets of the running of the bulls, visit emblematic sites, and learn about the festival’s traditions. It’s perfect if you want to experience the San Fermin spirit beyond the festival dates, or if visiting during peak season isn’t possible. Reviewers note the “informative and lively” tour, ideal for those wanting a more comprehensive look at Pamplona’s most famous event.
Bottom Line: For festival fans or curious travelers wanting a year-round San Fermin experience, this tour offers a convenient, engaging option.
How to Choose the Best Tour in Pamplona
When selecting among these options, consider your interests and schedule. If wine is your passion, the Rioja tours (#1, #2, #7) provide immersive vineyards and tastings. For a foodie experience, the pintxos tours (#3, #11) are lively, flavorful, and social. History buffs and festival lovers may prefer the San Fermin Tour or the Balcony Breakfast. Nature enthusiasts should consider the Irati Forest or the Legends and Mysteries for something more atmospheric.
Factor in your available time, budget, and whether you want a private or group experience. Booking early is advisable, especially during festival season or peak months, to secure your preferred tour.
Pamplona’s tours offer a rich variety of ways to experience this lively city beyond the famous festival. Whether you’re savoring Rioja wines, exploring medieval streets, or tasting delicious pintxos, there’s something for every traveler. For cultural, culinary, or scenic adventures, these experiences will deepen your appreciation of Pamplona’s unique charm. Pick the one that suits your style, and don’t forget to book early—these tours fill up fast!