The Noilly Prat VIP Cellar Tour offers a unique opportunity to explore the rich history and meticulous craftsmanship behind this renowned vermouth brand. Guided by expert hosts, guests gain exclusive access to the historic cellars and cooperage, learning about the intricate aging process and diverse botanical blends that contribute to Noilly Prat’s distinctive flavors. This immersive experience culminates in a captivating tasting session, where participants savor the brand’s aged wines and diverse vermouth offerings, gaining a newfound appreciation for the art of vermouth production.
Key Points

Key points:
- The VIP tour offers exclusive access to Noilly Prat’s historic cellars, cooperage, and brand museum, providing a behind-the-scenes glimpse into the brand’s rich heritage.
- Knowledgeable guides lead the tour, enhancing the educational and sensorial experience through insights into the intricate aging process and unique blends of wines and botanicals.
- The tasting experience allows guests to explore Noilly Prat’s collection of aged wines and vermouths, offering a deeper understanding of the meticulous craftsmanship.
- The tour is designed to be accessible and inclusive for all travelers, with wheelchair-accessible facilities and professional guides to ensure enjoyment for all participants.
- The comprehensive package includes hotel pickup and drop-off services, making the VIP experience convenient and seamless for visitors.
Overview of the Noilly Prat Experience
The Noilly Prat VIP tour offers visitors a behind-the-scenes glimpse into the rich history and production processes of this renowned French vermouth brand.
The tour provides exclusive access to the cellar, cooperage, and brand museum, allowing guests to explore Noilly Prat’s time-honored methods of wine aging and vermouth creation.
Participants can sample wines being aged and taste the brand’s diverse collection, gaining a deeper understanding of the intricate flavors and craftsmanship that define this iconic product.
The educational and appetizing experience is complemented by knowledgeable guides, making it an engaging and insightful opportunity for vermouth enthusiasts.
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VIP Tour of the Cellars

Visitors embark on an exclusive journey through the historic cellars of Noilly Prat, where the brand’s legendary vermouths are meticulously crafted.
Led by knowledgeable guides, the VIP tour provides behind-the-scenes access to the Vermouth Cellar, Cooperage, and Brand Museum. Guests witness the intricate aging process, learn about the unique blend of wines and botanicals, and explore the brand’s rich heritage.
The experience culminates in a tasting of wines being aged and the renowned Noilly Prat collection, offering an immersive and educational encounter with this iconic French aperitif.
The VIP tour is a true connoisseur’s delight.
Wine and Vermouth Tasting Highlights

A captivating tasting experience awaits guests, as they savor a selection of wines being aged and the renowned Noilly Prat collection.
The tour offers a unique opportunity to:
- Explore the history, production, and aging methods of Noilly Prat’s vermouth and wines.
- Gain behind-the-scenes access to the Vermouth Cellar, Cooperage, and Brand Museum.
- Indulge in a tasting of the Noilly Prat collection, including their signature products.
This educational and appetizing experience provides an in-depth understanding of the meticulous craftsmanship involved in creating these exceptional libations.
Exploring Noilly Prat’s Storied History

Noilly Prat’s history dates back to 1813, when Joseph Noilly established a small distillery in the picturesque seaside town of Marseillan, France.
Over the generations, the company has perfected the art of vermouth production, leveraging the unique terroir and blending local botanicals to create its signature vermouths.
Today, visitors can explore Noilly Prat’s legacy through a behind-the-scenes tour of the cooperage, brand museum, and vermouth cellars.
They’ll learn about the intricate aging process and taste the company’s collection of vermouths and wines, gaining a deeper appreciation for this storied French brand.
Behind-the-Scenes Access to Key Facilities
As part of the VIP tour, visitors gain behind-the-scenes access to Noilly Prat’s key facilities, including the Vermouth Cellar, Cooperage, and Brand Museum.
In the Vermouth Cellar, guests witness the meticulous aging process, observing the carefully curated barrels and sampling the evolving flavors.
The Cooperage provides a glimpse into the craftsmanship behind barrel-making, a critical component of Noilly Prat’s production.
Finally, the Brand Museum offers an immersive exploration of the company’s rich history and evolution, showcasing the brand’s legacy and its enduring impact on the world of vermouth.
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Accessibility and Inclusion for All Travelers

The VIP tour of Noilly Prat’s cellars and tastings is designed to be accessible and inclusive for all travelers.
The facilities are wheelchair accessible, and service animals are allowed.
The tour includes wine tasting, which is suitable for guests 18 years and older.
A professional guide is provided, and hotel pickup and drop-off services are available.
Transportation to and from the attractions is included.
This comprehensive package ensures an educational and enjoyable experience for all participants, regardless of their accessibility needs or age requirements.
Tour Schedule and Availability
Depending on the language preference, the VIP tour of the Noilly Prat cellars and tastings is offered on different days of the week.
German tours are available on Mondays, Wednesdays, and Sundays at 2:30 PM. English tours are scheduled for Tuesdays, Thursdays, Fridays, and Saturdays, also at 2:30 PM.
The tour group size is limited to a maximum of 15 travelers to ensure an intimate and personalized experience.
Visitors can explore the historic cellars, learn about the production process, and savor a selection of wines and the renowned Noilly Prat vermouth during the VIP tour.
Traveler Feedback and Ratings
Feedback from past travelers reveals an overall positive impression of the VIP tour, with an average rating of 4.7 out of 5 stars based on 111 reviews.
Travelers highlighted the knowledgeable and entertaining guides, who provided an educational and appetizing experience. However, some noted language barriers during the tours.
Reviews were mixed on the presentation quality and engagement level. Despite these minor drawbacks, the majority of visitors thoroughly enjoyed the behind-the-scenes access to the Vermouth Cellar, Cooperage, and Brand Museum, as well as the opportunity to taste wines being aged and the full Noilly Prat collection.
The Sum Up
The VIP Tour of the Cellars at Noilly Prat offers an unparalleled opportunity to take in the storied history and meticulous craftsmanship behind this iconic vermouth brand. Guests embark on a guided journey through the historic cellars and cooperage, culminating in a captivating tasting session that showcases the brand’s aged wines and diverse vermouth offerings, leaving participants with a deeper appreciation for the art of vermouth-making.
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