Hanoi Viet Phu Thanh Chuong or Incense Village & Hat Village offers a window into Vietnam’s vibrant cultural traditions through hands-on activities and scenic spots. This tour combines the craftsmanship of ancient hat-making and incense production with visits to architecturally stunning houses and tranquil lakes. It’s a fantastic choice for travelers interested in authentic local culture, artisan skills, and peaceful rural beauty.
What makes this experience stand out? First, the opportunity to paint your own conical hat in a centuries-old craft village is both fun and memorable. Second, the chance to see traditional incense-making and even create your own incense sticks offers a genuine peek into Vietnamese spiritual and aromatic traditions. Third, the scenic beauty of lotus lakes and lush gardens provides a peaceful backdrop that’s perfect for relaxing and appreciating Vietnam’s natural charm.
A possible consideration is the distance from Hanoi’s city center—around 30km—which means the journey takes about 40 minutes. While the sites are well worth it, travelers should plan for some travel time. This tour suits those with an interest in arts and crafts, cultural heritage, and tranquil scenery, especially if you enjoy interactive experiences rather than just sightseeing.
Key Points
- Authentic hands-on experiences like hat painting and incense making
- Stunning architecture of traditional Vietnamese houses and pavilions
- Peaceful natural scenery with lotus lakes and lush gardens
- Knowledgeable guides who enrich the experience with insights
- Flexible options from half-day group tours to private full-day visits
- Ideal for culture lovers seeking a relaxed, immersive day outside Hanoi
- Key Points
- An In-depth Look at Hanoi’s Cultural Treasures: Incense and Hat Villages
- The Journey Begins: Pickup and Transport
- Exploring Viet Phu Thanh Chuong: The Architectural Marvel
- Strolling Around the Lotus Lake
- Crafting Your Own Conical Hat
- Incense Village: Aromatic Traditions
- Optional Stop: Hanoi Train Street
- Final Drop-offs and Flexibility
- The Experience in Practice: What You’ll Really Take Away
- Practical Tips for Travelers
- Who Should Consider This Tour?
- Final Words: Is This Tour Worth It?
- FAQs
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An In-depth Look at Hanoi’s Cultural Treasures: Incense and Hat Villages

This tour is a thoughtfully curated mix of culture, scenic beauty, and artisan craftsmanship that offers more than just typical sightseeing. It’s an experience designed to connect you with Vietnam’s artistic roots and natural serenity, all within a manageable half-day or full-day trip.
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The Journey Begins: Pickup and Transport
Most tours start with a pickup from Hanoi’s Old Quarter, either from Hoàn Kim or other designated spots. The journey to Viet Phu Thanh Chuong takes around 40 minutes, giving you plenty of time to settle in and prepare for the day ahead. The transport is generally comfortable, with small group sizes or private options making the ride more intimate and relaxed.
Exploring Viet Phu Thanh Chuong: The Architectural Marvel
Once you arrive at the Viet Phu Thanh Chuong complex, you’re greeted by a sprawling space covering over 8,000 square meters beside Keo Ca Lake. The site was initiated by artist Thanh Chuong in 2001 and showcases a stunning array of traditional Vietnamese architecture, including Thanh Tinh house, Tuong Van pavilion, Mac Huong house, Huong gate, and Xuan Phong tea house.
The careful selection of ancient houses from regions like Nam Dinh, Ha Tinh, Thanh Hoa, and Ha Giang means you’re walking through a living museum that echoes Vietnam’s diverse architectural styles. These structures aren’t just for show—they’re preserved with care, giving insight into past lifestyles and building techniques.
Visitors often comment that the architecture is a highlight. The serenity of the setting, combined with the intricate details of the houses, transports you to another time and place. It’s a peaceful environment, perfect for wandering around and appreciating the craftsmanship.
Strolling Around the Lotus Lake
A major feature here is the expansive lotus lake that surrounds the manor. The sight of blooming lotuses, floating on tranquil waters, is genuinely calming. You’ll love the quiet beauty of this pond, especially if you choose to sit in a boat and listen to the birds and breeze. The lake acts as a central feature—symbolizing elegance and peace—and provides a picturesque backdrop for photos and reflection.
More Great Tours NearbyCrafting Your Own Conical Hat
Chuong Conical Hat Village is renowned for its 300-year-old craft of hat-making. Here, you’ll have the chance to observe the detailed process of how these iconic hats are made. But what makes this part special is that you can paint and decorate your own hat, turning it into a personalized souvenir. One reviewer mentioned, “We loved painting our hats and learning about the history behind them—such a fun, creative experience.”
The process is guided by skilled artisans who share stories about traditional hat-making techniques, ensuring you gain insights beyond just the visual. Afterward, you can take your decorated hat home—an authentic, wearable piece of Vietnamese culture.
Incense Village: Aromatic Traditions
Next, the tour takes you to Quang Phu Cau Incense Village, which has been producing incense for over a century. Walking through this village, you’ll see how local families craft incense sticks on a small scale, often on a family-by-family basis. It’s an intimate look at a craft that plays a vital role in Vietnamese spiritual life.
The highlight here is the opportunity to make your own incense, choosing fragrant herbs and binding them into sticks. Some visitors noted that they enjoyed seeing the colorful bundles of incense and learning about the process from local artisans. One reviewer said, “It was fascinating to see how they dye and dry the incense—such a dedicated craft.”
Optional Stop: Hanoi Train Street
Depending on your schedule, the tour may include a visit to Hanoi Train Street. This famous street features trains passing just inches from cafes and homes—an adrenaline-pumping, photo-worthy experience. If you prefer not to stay there, you can stay in the vehicle while it waits for other travelers.
Final Drop-offs and Flexibility
Most tours conclude with drop-offs at Hoàn Kim or other convenient locations in Hanoi. The flexible structure allows you to tailor the experience, whether you prefer a half-day adventure or a more comprehensive full-day outing.
The Experience in Practice: What You’ll Really Take Away

Based on reviews and the itinerary, this tour offers a blend of educational and relaxing moments. Guides like Mr. Huy have been praised for their friendliness and depth of knowledge, making the visits engaging rather than just observational. Travelers often mention that guides explained not only what they were seeing but also shared stories that brought the villages’ histories to life.
The cost of the tour is justified by the hands-on activities—painting hats, making incense—and the access to well-preserved architectural sites. The tour’s design ensures you’re not just observing but actively participating, which enhances your understanding of Vietnamese traditions.
The scenic beauty, especially around Keo Ca Lake, provides perfect photo opportunities. Many find this a peaceful escape from Hanoi’s hustle, where you can truly slow down and appreciate the craftsmanship and natural surroundings.
Practical Tips for Travelers
- Wear comfortable shoes as you’ll be walking and standing quite a bit.
- Bring a hat and sunscreen to stay protected during outdoor activities.
- Don’t forget your camera—the architecture, scenery, and craft moments are highly photogenic.
- The tour runs from 9 am to 5 pm, so plan your day accordingly.
- If you opt for the private full-day experience, you’ll get more time to explore and relax.
Who Should Consider This Tour?

This experience is perfect for culture enthusiasts who love interactive activities and stories behind traditional crafts. It’s also ideal if you want a peaceful, scenic escape, away from crowded tourist sites. Families, small groups, couples, or solo travelers will all find value here—especially with the private tour options that allow for a more personalized experience.
Those interested in art, architecture, or local spirituality will appreciate the detailed craftsmanship and cultural insights. If you’re traveling with kids, they’ll enjoy painting hats and seeing the colorful incense bundles. Conversely, if you’re after high-energy adventures or nightlife, this might not be the best fit.
Final Words: Is This Tour Worth It?

Absolutely. This tour combines the best of traditional Vietnamese crafts, serene scenery, and expert guidance. You walk away not just with souvenirs but with a deeper appreciation of Vietnam’s artisan skills and cultural history. The opportunities to paint your own hat and make incense are genuine highlights, offering memorable stories to share long after the trip.
While the journey from Hanoi takes a bit of time, the quiet beauty of the villages, the architectural marvels, and the hands-on activities make it well worthwhile. It’s a thoughtful, enriching experience that suits travelers who value authenticity, craftsmanship, and tranquility.
In summary, whether you’re a culture lover, a curious traveler, or just seeking a peaceful retreat, this tour offers genuine value and memorable moments—an authentic slice of Vietnam you’ll remember for years.
FAQs

How long is the tour?
The tour lasts approximately 5 to 5.5 hours, with options for half-day or full-day experiences depending on your preference.
Where does the tour start?
Most tours begin with pickups from Hanoi’s Old Quarter, typically from Hoàn Kim or nearby locations.
Is the tour suitable for families?
Yes, the hands-on activities like hat painting and incense making are engaging for all ages. The peaceful scenery also makes it suitable for family groups.
Can I customize the experience?
Yes, private tours are available, allowing for a more personalized schedule and focus.
Is transportation comfortable?
Yes, the transfer is generally comfortable, with small groups or private options that make the journey more relaxed.
What should I bring?
Comfortable shoes, a hat, a camera, and sunscreen are recommended for outdoor activities and sunny weather.
Are guides multilingual?
Yes, guides are available in multiple languages including English, Vietnamese, Chinese, French, German, Italian, Spanish, and Japanese.
What is the main highlight of the tour?
Many say the craft activities—painting hats and making incense—are the most memorable parts, especially with guides who share insightful stories.
This tour offers a well-balanced mix of cultural education, scenic beauty, and interactive fun. It’s a meaningful way to experience Vietnamese traditions in an authentic, relaxed setting—perfect for travelers looking to connect more deeply with the country’s artisan spirit.
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