Getting a chance to step inside the world of Volvo in Gothenburg offers a unique blend of history, innovation, and engaging experiences. Whether you’re a car enthusiast or simply curious about Sweden’s automotive icon, this exhibition promises plenty to fascinate. From its sleek heritage cars to cutting-edge safety tech, the venue is a well-curated journey through Volvo’s past, present, and future.
What really stands out is the interactive nature of the exhibits—you’re encouraged to try operating a real excavator, challenge your driving skills in simulations, or see how aerodynamic your face is with fun tech demos. Plus, the architectural design of the space itself—covering an impressive 22,000 m2—adds a modern, Scandinavian touch that makes the entire visit feel like a sleek, cultural experience rather than just a museum trip.
One thing to consider? The ticket price includes access to all exhibits but does not cover food or drinks, so plan accordingly. This experience suits those who love cars, technology, or Swedish design, and it’s perfect for families, tech enthusiasts, and those wanting a deeper connection to Volvo’s story.
Key Points
- Interactive and engaging displays make the visit memorable.
- Diverse exhibitions highlight Volvo’s heritage and innovations.
- Stunning architecture enhances the overall experience.
- Temporary exhibits provide fresh insights or art, keeping each visit different.
- Accessible and family-friendly with options like borrowing wheelchairs or baby carriers.
- Incredible for car lovers and those interested in Swedish design and history.
An In-Depth Look at the World of Volvo Experience
The World of Volvo in Gothenburg isn’t just a static collection of cars. It’s an active showcase of Volvo’s evolution and its commitment to safety, society, and sustainability. The venue spans 22,000 square meters, blending modern architecture with Scandinavian style, offering a visually pleasing environment that makes wandering between exhibits a joy.
Here are more experiences we've reviewed in Gothenburg
Entry and Overall Atmosphere
Upon entering, visitors are greeted with a sense of purpose—celebrating a brand that’s deeply rooted in innovation. The ticket provides full access to interactive exhibits, simulations, and the heritage cars collection, ensuring a comprehensive experience. The space is designed to be accessible, with options to borrow wheelchairs and strollers, making it suitable for families or visitors with mobility needs.
The Heritage Cars and Model Exhibits
One of the most captivating parts of the exhibition is the display of over 100 scale models. These models span from the earliest ÖV4, introduced in 1927, to modern vehicles like the XC60 and the latest EX90. The models tell stories of design evolution, technological advancements, and innovation in aerodynamics. Reviewers, like Ujval, appreciated the excellent display which offers a detailed history of Volvo’s automotive journey.
Safety and Emergency Vehicles Exhibition
Volvo’s reputation for safety is showcased vividly through the “In Case Of Emergency” section. It features emergency vehicles—from fire engines to patrol cars—highlighting Volvo’s safety contributions. This exhibit, located on the third floor, not only informs but also illustrates Volvo’s commitment to life-saving innovations.
More Great Tours NearbyTemporary Exhibitions and Special Art Shows
A notable feature is the temporary exhibits. For instance, the “World of Taube” displays artwork by Evert Taube, who was inspired by his travels and life experiences. This exhibit runs from March 10 to August 31 and offers a different cultural perspective, adding depth beyond cars. Reviewers appreciated these changing exhibits, noting that they keep the experience fresh and engaging.
Interactive Activities and Fun Tech Demos
What sets this experience apart are the interactive activities. Visitors can challenge their driving skills in simulators or see how aerodynamic their face is through fun tech demos. There’s even an opportunity to operate a real excavator—something Tomás found particularly engaging. These activities transform the exhibition from a passive viewing experience into something playful and memorable.
Food, Merchandise, and Additional Offerings
The venue boasts a scandinavian-style architecture, and visitors can enjoy food and drinks within the space—though these are not included in the ticket price. There is also an exclusive merchandise shop, perfect for picking up Volvo-branded souvenirs that reflect Swedish design quality.
Visiting Tips and Practicalities
- The ticket is valid for one day, so you can explore at your own pace.
- Check availability early, as starting times vary.
- No baby strollers or pets (except assistance dogs) are allowed inside, but facilities exist for borrowing baby carriers and wheelchairs.
- The exhibition is wheelchair accessible, making it inclusive for all visitors.
- You might want to allocate at least 2-3 hours here to truly enjoy all exhibits and activities.
The Reviews: Authentic Insights
Multiple reviewers highlight the interactive nature and the beautiful display of cars. Milan calls it an “amazing experience with lots to see and do,” emphasizing how engaging the exhibits are. Ujval noted the “very good building and display” for Volvo’s history, underscoring the quality of the display space. Tomás appreciated the interactive activities and the chance to learn about Volvo’s safety innovations firsthand.
Who Will Love This Experience?
This tour is best suited for car lovers, families, and those interested in Swedish design. If you enjoy hands-on activities or want to understand Volvo’s technological advancements, you’ll find plenty to enjoy. It’s also good for anyone curious about how a brand balances heritage with innovation.
However, if you’re seeking a more traditional museum experience with guided tours or food included, this might not be the perfect fit. The ticket price offers good value considering the breadth of interactive exhibits and models, especially for those interested in a comprehensive, self-paced exploration.
Final Thoughts
The World of Volvo in Gothenburg offers a smart mix of history, innovation, and fun. Its well-designed exhibits, combined with interactive features, make it more than just a museum—it’s an engaging experience revealing how Volvo continues to shape safety and sustainability. The stunning architecture and temporary art shows add cultural depth, making this a worthwhile stop during your visit to Gothenburg.
If you’re a tech or car enthusiast—or just want a family-friendly, educational outing—this experience delivers on many levels. It’s especially valuable for visitors who appreciate seeing a brand’s heritage brought to life through models, media, and hands-on activities, all in a thoughtfully designed environment.
For those seeking a memorable day that combines learning with entertainment, the World of Volvo is a compelling choice. With its mixture of history, innovation, and Scandinavian style, it’s a visit that leaves a lasting impression—especially for those wanting to get up close with Sweden’s automotive icon.
FAQ
Is the ticket valid for multiple days?
No, the ticket is valid for one day. Be sure to plan enough time to explore everything thoroughly.
Are there any age restrictions?
The exhibition is family-friendly and accessible, with options like borrowing wheelchairs and baby carriers, though no specific age restrictions are mentioned.
Can I see the latest Volvo models?
Yes, the exhibition features Volvo’s newest models, including the XC60 and the EX90, among over 100 scale models.
Are there guided tours available?
This particular ticket grants access to the exhibits but does not include guided tours. You explore at your own pace.
Is food available inside?
Food and drinks are not included with the ticket, but the venue offers options for enjoying Scandinavian cuisine during your visit.
Can I participate in the interactive activities?
Yes, the experience includes activities like operating a real excavator, driving simulators, and fun tech demos.
Is the exhibition accessible for visitors with mobility needs?
Yes, the venue is wheelchair accessible, and limited supplies of baby carriers and stroller locks are available.
What are the opening hours?
Check availability for starting times, as the ticket is valid for a specific day, with opening hours varying.
Can I cancel my ticket?
Yes, free cancellation is available up to 24 hours in advance, providing flexibility if your plans change.
By choosing the Gothenburg: World of Volvo Exhibition, you’re signing up for a well-rounded, engaging journey through what makes Volvo iconic. From historic cars to futuristic tech and interactive fun, this experience combines education and entertainment in a beautifully designed space—perfect for a memorable day in Sweden’s automotive heartland.
You can check availability for your dates here:More Walking Tours in Gothenburg
More Tours in Gothenburg
More Tour Reviews in Gothenburg
Still browsing? Here are more Gothenburg experiences we've covered recently
- Bike Tour Gothenburg, Guided Bicycle Tours
- 24h Gothenburg Hop-On Hop-Off Boat Tour
- Gothenburg: Land & Water Amphibious Bus Sightseeing Tour
- City Kayak Tour
- Gothenburg: Guided Walking and Swedish Fika Tour
- Gothenburg: 4-Hour Guided Boat Tour to Vinga Island
- Gothenburg: Paddan Sightseeing Cruise on the River Säveån
- Gothenburg: World of Volvo Exhibition Entry Ticket
- Gothenburg: Hop-On Hop-Off 24-Hour Sightseeing Boat
- Gothenburg: City Highlights Bike Tour with Transfer
- Kayak Hire in central Gothenburg!
- Gothenburg : Must-See Attractions Walking Tour