- Introduction: A Unique Look at Tokyo’s Setsubun Celebrations
- Key Points
- A Deep Dive into the Experience
- Starting Point and Timing
- The Kogan-ji Temple and Setsubun Ritual
- Sugamo’s Jizo-dori Shopping Street
- Nostalgic Tram Ride
- Sweet Treats and Snacks
- Overall Value and Experience
- Who Would Love This Tour?
- Final Thoughts: Who Should Sign Up?
- FAQs
- More Historical Tours in Tokyo
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Introduction: A Unique Look at Tokyo’s Setsubun Celebrations

If you’re seeking an authentic slice of Tokyo’s local traditions, this tour offers a fascinating glimpse into the Setsubun festival—an event that’s deeply rooted in Japanese culture. It’s not your typical sightseeing day; instead, it’s an immersive experience into community rituals, local flavors, and vintage Tokyo charm.
What makes this tour stand out are its blend of cultural rituals, delicious snacks, and nostalgic transport—plus the chance to enjoy Japan’s unique approach to New Year customs. We love the way it combines a meaningful ritual at Kogan-ji Temple, a retro tram ride, and hands-on food experiences, all for a reasonable price.
That said, a potential consideration is the tour’s short duration, which might leave some wanting more time to explore Sugamo’s lively streets or learn about the customs in greater depth. Still, it’s perfect for those looking for a compact cultural snapshot.
This experience is best suited for travelers interested in local traditions, Japanese cuisine, and nostalgic cityscapes, especially those curious about how communities celebrate seasonal festivals.
Key Points
- Authentic Cultural Experience: Witness the Setsubun ritual at Kogan-ji Temple and learn about its significance.
- Delicious Food Sampling: Enjoy traditional snacks like dorayaki, dried soybeans, and the iconic Ehomaki hand roll.
- Nostalgic Transport: Ride on Tokyo’s only remaining tram, offering a glimpse of retro townscapes.
- Local Atmosphere: Explore Sugamo’s bustling Jizo-dori shopping street, popular among locals.
- Practical and Accessible: Well-priced at $52.27, with a short 3-hour itinerary perfect for a half-day adventure.
- Inclusive and Small Group: Limited to 30 participants, ensuring a comfortable, engaging experience.
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A Deep Dive into the Experience

Starting Point and Timing
The tour kicks off at Tsuka Station at 3:00 pm—a convenient location near public transportation hubs. Starting in the late afternoon means you’ll enjoy the softer light of early evening and the chance to see Sugamo’s streets come alive with locals.
The Kogan-ji Temple and Setsubun Ritual
Your journey begins with a visit to Kogan-ji Temple, renowned for its Kannon statue and its role in the Setsubun festival. This event isn’t just a tourist spectacle but a serious Buddhist practice where community members gather for a solemn ritual. Here, you can observe or participate in the traditional soybean scattering (“mamemaki”), believed to drive away evil spirits and invite good luck for the year.
While some reviews note the ritual’s serious tone, it’s also an engaging cultural lesson. The emphasis on eating all the ehomaki rolls facing the year’s lucky direction without speaking adds a humorous, almost meditative twist to the tradition—quite different from the typical noisy festival scenes.
Sugamo’s Jizo-dori Shopping Street
Next, you’re whisked away to Sugamo’s famous Jizo-dori shopping street. Known locally as the “Grandma’s Harajuku,” this area buzzes with activity from all age groups. It’s a lively, no-frills neighborhood that offers a more authentic and less touristy feel compared to central Tokyo districts.
On the street, you’ll find shops selling local snacks, traditional crafts, and everyday goods. The atmosphere is casual but vibrant, and the crowd’s friendliness makes it easy to strike up conversations or simply soak in the community vibe.
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Nostalgic Tram Ride
One of the highlight features is riding on Tokyo’s only remaining tram. This vintage vehicle offers a nostalgic journey along retro tracks, giving you a unique perspective of the townscape. The tram is more than just a mode of transport—it’s a moving window into Tokyo’s past, with vintage design details that transport you back decades.
Travelers have noted that the tram ride is short but charming, providing a brief escape from modern urban chaos. It’s a fun, relaxed break that allows for sightseeing and photo opportunities along the route.
Sweet Treats and Snacks
After the tram ride, you’ll visit a retro coffee shop for a traditional Japanese sweet treat—likely a cup of coffee or tea paired with a Dorayaki, a sweet pancake filled with red bean paste, or other local snacks. This pause offers a cozy moment to chat with guides, reflect on the ritual experiences, or simply enjoy the vintage ambiance.
The included dried soybeans and Ehomaki roll are more than just snacks—they’re part of the festival. The Ehomaki is eaten in silence, facing the year’s lucky direction, and is a fun, slightly quirky ritual that highlights Japan’s love for meaningful customs.
Overall Value and Experience
At $52.27 per person, this tour delivers a well-rounded cultural and culinary experience. You get the chance to witness a traditional festival event, enjoy local street food, explore a neighborhood favored by locals, and ride a historic tram—all in just three hours.
While it’s a short experience, each segment is thoughtfully curated to maximize cultural insight and fun. The inclusion of a Mas Sake cup made from Japanese Cypress adds a memorable souvenir element to the experience, perfect for continuing your Japan journey.
Who Would Love This Tour?

This experience is ideal for culture seekers, food lovers, and those curious about local Japanese festivals. It’s especially suitable if you’re traveling in Tokyo during early February and want to see a community-driven event that’s less commercialized.
It’s also a fantastic choice for small groups who want a more intimate, hands-on day with authentic rituals and vintage city views. However, those expecting a lengthy or highly structured tour might find the three-hour format a bit brief, but it’s perfect for a quick cultural fix.
Final Thoughts: Who Should Sign Up?

If your goal is to witness a genuine Japanese festival, taste traditional local snacks, and enjoy nostalgic Tokyo sights, this tour delivers on all fronts. The experience offers a sincere look into Setsubun traditions and the everyday life of Sugamo residents, making it far richer than just a sightseeing stop.
It’s best suited for adventurous travelers eager to explore beyond the usual tourist spots, and those who appreciate small-group tours that foster genuine interaction. The inclusion of a tradiitonally crafted sake cup and local sweets adds a touch of authenticity and keeps the experience memorable.
While the short duration means you won’t see everything Sugamo has to offer, it’s a smart, affordable way to enjoy a slice of Tokyo’s cultural heart during one of its most colorful festivals.
FAQs

Is this tour suitable for all ages?
Yes, the tour is designed to be accessible to most travelers and includes family-friendly elements like local snacks and a gentle tram ride.
What should I wear?
Comfortable clothing suitable for walking and standing is recommended. Since part of the tour involves visiting temples and streets, layers are helpful, especially if weather varies.
Does the tour include transportation?
Yes, you’ll ride on Tokyo’s only remaining tram, giving you a vintage-style scenic ride as part of the experience.
Are the snacks and rituals included?
Yes, snacks such as dorayaki, dried soybeans, and Ehomaki rolls are included, along with the Mas Sake cup souvenir.
Can I cancel if my plans change?
Absolutely, with free cancellation up to 24 hours in advance, allowing flexibility to adapt your itinerary.
Is the tour weather-dependent?
Yes, the experience requires good weather, and if canceled due to poor conditions, you’ll be offered a different date or a full refund.
This tour offers a genuine, affordable glimpse into one of Japan’s most cherished seasonal festivals, blending tradition, local life, and nostalgia into a memorable short trip. Perfect for those eager to experience Tokyo’s deeper cultural layers in an engaging and relaxed setting.
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