Bologna: Ferrari, Lamborghini & Maserati Factories & Museums

Bologna, the historic city in northern Italy, is home to some of the world’s most prestigious automotive brands. For car enthusiasts, a visit to the factories and museums of Ferrari, Lamborghini, and Maserati offers a unique opportunity to explore the rich heritage and cutting-edge innovation that define these iconic marques. From guided factory tours to captivating exhibitions, this immersive experience promises to transport visitors into the heart of Italy’s automotive excellence.

Key Points

• This day trip provides an immersive experience into the automotive heritage and innovation of Ferrari, Lamborghini, and Maserati in Emilia-Romagna.
• The itinerary includes visits to the Ferrari Museum, Maserati showroom and factory, and Lamborghini Museum and factory, as well as an authentic Italian lunch.
• Participants can explore vintage racers, modern engineering marvels, and production lines, gaining insights into the craftsmanship and rich histories of these iconic Italian brands.
• Optional activities like test drives and F1 simulator experiences are available for automotive enthusiasts seeking a more thrilling and interactive encounter.
• The tour is available in multiple languages and offers free cancellation up to 24 hours in advance, making it accessible to a diverse range of travelers.

You can check availability for your dates here:

Overview of the Experience

This day trip through the renowned automotive hubs of Ferrari, Lamborghini, and Maserati in Italy’s Motor Valley, Emilia-Romagna, offers visitors an immersive experience spanning approximately 8 hours.

The tour is suitable for groups up to 4 (2 adults and 1 child or 2 adults) and is available in multiple languages, including English, Dutch, Italian, Romanian, and German.

Visitors can enjoy free cancellation up to 24 hours in advance.

This comprehensive tour provides an in-depth exploration of the iconic brands, their histories, and production processes, catering to automotive enthusiasts and those seeking a unique glimpse into the heart of Italy’s luxury car industry.

Highlights of the Itinerary

The tour begins with an exploration of the Ferrari Museum, where visitors can enjoy the rich history, admire vintage racers, and witness the evolution of modern Ferrari models, including the opportunity to visit the Formula One Hall. Next, the group travels to the Maserati Showroom and Factory, where they receive an introduction and a guided tour showcasing the car production process. Lunch is served at the authentic La Ca Bianca Ristorante Pizzeria near Maranello. The final stop is the Lamborghini Museum and Factory, where guests can discover iconic models and observe the production line of the Urus SUV.

| Attraction | Duration | Highlights |

|————|———-|————|

| Ferrari Museum | 1.5 hours | History, vintage racers, modern cars, Formula One Hall |

| Maserati Showroom and Factory | 3 hours | Introduction, guided factory tour |

| Lunch at La Ca Bianca Ristorante Pizzeria | 2 hours | Authentic Italian cuisine |

| Lamborghini Museum and Factory | 1.5 hours | Iconic models, Urus SUV production line |

| Optional Activities | Varies | Test drive, F1 simulator |

Ferrari Museum Exploration

Visitors begin their immersive experience at the renowned Ferrari Museum, where they embark on a captivating journey through the brand’s storied history.

Exploring the iconic museum, guests witness vintage racers, modern engineering marvels, and the thrilling Formula One Hall. The museum offers an optional F1 simulator and test drive experience at an additional cost, allowing visitors to truly enjoy the world of Ferrari.

With 1.5 hours allotted for this stop, guests have ample time to appreciate the rich heritage and technological prowess that have made Ferrari a global automotive legend.

Maserati Showroom and Factory Tour

After exploring the captivating exhibits at the Ferrari Museum, the tour continues with a visit to the Maserati showroom and factory.

The Maserati experience offers:

The Maserati experience offers an introduction at the showroom, a guided factory tour, and a chance to learn about the brand’s heritage and engineering.

1. An introduction at the showroom, where visitors can admire the luxurious models up close.

2. A guided factory tour, providing an in-depth look at the car production process.

3. A chance to learn about Maserati’s rich heritage and engineering excellence.

The Maserati portion of the day-long adventure allows participants to delve deeper into the world of Italian automotive craftsmanship and innovation.

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Authentic Italian Lunch

Following a morning of immersing oneself in the captivating worlds of Ferrari and Maserati, the tour participants are treated to a 2-hour lunch at the renowned La Ca Bianca Ristorante Pizzeria.

Located near Maranello, the restaurant offers an authentic taste of Italian cuisine. Guests can savor a variety of regional dishes, from classic pasta to wood-fired pizza, accompanied by local wines.

The leisurely meal provides a chance to recharge and reflect on the morning’s experiences before continuing the journey to the Lamborghini Museum and Factory.

This lunch break is an integral part of the comprehensive Motor Valley adventure.

Lamborghini Museum and Factory Discovery

The Lamborghini Museum and Factory segment of the tour allows visitors to explore the rich heritage and innovative spirit that defines the iconic Italian supercar brand.

The experience includes:

1. Discovering iconic Lamborghini models, including the Aventador and Huracán, and exploring the brand’s storied history.

2. Witnessing the production line of the Urus SUV, showcasing Lamborghini’s commitment to expanding its offerings while maintaining its high-performance DNA.

3. Optional test drive or simulator experience, giving guests a chance to feel the raw power and dynamic handling that has made Lamborghini a legend in the automotive world.

Optional Activities and Experiences

Along With the main itinerary, the tour offers visitors the opportunity to enhance their experience with optional activities.

Ferrari and Lamborghini museums provide test drive experiences, allowing guests to get behind the wheel of these iconic sports cars for an additional fee.

For a more immersive simulation, the Ferrari museum also offers an F1 simulator, providing the thrill of a Formula One race.

These optional add-ons cater to car enthusiasts seeking a more hands-on and personalized experience, beyond the standard museum tours and factory visits.

Important Considerations

Travelers should note that the tour is not suitable for individuals with mobility impairments, as the itinerary involves extensive walking and navigating through various facilities.

To ensure a comfortable experience, it’s recommended to:

1. Wear comfortable, closed-toe shoes.

2. Bring any necessary medications and stay hydrated.

3. Arrive well-rested, as the day can be quite physically demanding.

Plus, the dress code is smart casual, and a hearty breakfast is advisable before embarking on the day’s activities.

The Sum Up

Enjoy the captivating world of Italian automotive excellence with a day trip to Bologna. Explore the rich histories and cutting-edge innovations of Ferrari, Lamborghini, and Maserati through guided factory tours and museum visits. Complement the experience with authentic Italian cuisine and optional thrilling test drives or simulations, making this the ultimate destination for automotive enthusiasts.

You can check availability for your dates here: