Looking for a unique night out in London? Alcotraz Prison Cocktail Experience might be just the thing. This immersive cocktail bar promises an unforgettable experience, where guests become inmates and smuggle in their own booze. With skilled "inmates" mixing up custom cocktails and an engaging theatrical performance, Alcotraz offers a chance to step into a different world for the evening. Whether you’re seeking a memorable night with friends or a novel date idea, this unconventional cocktail experience is worth a closer look.
Key Points

- Alcotraz is an immersive theatrical cocktail bar in London where guests wear prison jumpsuits and smuggle their own liquor for custom cocktail crafting.
- The experience offers a captivating immersive theater show with actors in character as inmates and guards, enhancing the overall prison-themed atmosphere.
- Guests can choose from gin, rum, or whisky as the base spirit, which is then transformed by the "longest-serving inmates" (bartenders) into unique cocktails.
- The facility is located in the Rosewood Building in Hackney, London and is wheelchair accessible.
- Alcotraz sessions are limited to 50 guests and start at £61.40 per person, offering a distinctive and memorable night out in the city.
Overview of Alcotraz
What’s Alcotraz? It’s London’s first immersive theatrical cocktail bar, with a 97% recommendation rate from 634 reviews.
Guests wear prison jumpsuits and smuggle in their own liquor to be crafted into custom cocktails by the longest-serving "inmates" (bartenders). The experience also includes an immersive theatre show.
Located in the Rosewood Building, Alcotraz offers a unique, prison-themed experience with wheelchair accessibility and accommodations for all travelers.
Sessions are limited to 50 guests, with prices starting at $61.40 per person. Cancellation is free up to 24 hours before the event.
Looking for more options in London? We've reviewed plenty of other experiences.
Unique Experience at Alcotraz

When guests arrive at Alcotraz, they’re immediately immersed in the prison theme. They don the distinctive orange jumpsuits and must smuggle their own liquor past the warden to be mixed into custom cocktails by the longest-serving "inmates" (bartenders).
The immersive theater show adds to the experience, with staff playing their roles convincingly. Guests can request specific cocktails, though they’ll need to provide the base spirit themselves.
While some found the liquor requirements unclear, the overall atmosphere, friendly staff, and enjoyable drinks make for a memorable and unique cocktail experience.
Cocktail Crafting by Inmates

Once guests have smuggled their liquor past the warden, they hand it over to the "inmates" – the long-serving bartenders who are tasked with crafting custom cocktails.
These seasoned mixologists use their expertise to transform the base spirits into unique, personalized drinks. Guests provide their choice of gin, rum, or whisky, and the bartenders work their magic, combining the liquor with an array of bespoke ingredients and garnishes.
The result is a one-of-a-kind cocktail experience, where each drink is a reflection of the guest’s personal preferences and the bartender’s creative flair.
Customizing Your Cocktails

How do guests customize their cocktails at Alcotraz? Guests must bring their own base spirit to the experience, such as gin, rum, or whisky.
The longest-serving inmates (bartenders) will then craft custom cocktails using your’ liquor. This allows guests to personalize their drinks to their specific tastes.
Whether they prefer a classic cocktail or a more unique concoction, the inmates have the skills to deliver. It’s an interactive experience where guests get to be involved in the cocktail making process.
Customized cocktails are an essential part of the Alcotraz prison-themed adventure.
Immersive Theatre Show

What makes the Alcotraz experience so captivating is its immersive theatre show. As guests smuggle liquor past the warden and into the prison, they’re met with a lively performance by the staff.
Actors in character as inmates and guards put on an entertaining show, interacting with patrons and bringing the prison theme to life. This interactive element adds to the overall experience, making guests feel like they’re truly behind bars.
The performances are well-executed, keeping guests engaged and enhancing the unique cocktail-making process. This immersive theatre show is a standout feature of the Alcotraz experience.
Location and Accessibility

The Alcotraz experience takes place at a venue located in the Rosewood Building in London’s Hackney neighborhood. The address is Unit 11, 3B Rosewood Building, 127 Hackney Rd, London E2 8GY.
Guests meet at the Rosewood Building, Gorsuch Pl, London E2 8HU, UK before being directed to the venue.
The facility is wheelchair accessible, with surfaces and transportation accommodating all travelers.
Whether you’re looking to smuggle in your own liquor or simply learn about the prison-themed cocktail experience, Alcotraz’s location and accessibility make it an ideal destination for a unique night out in London.
Booking Information

Guests interested in the Alcotraz experience can book their tickets starting at $61.40 per person.
With a maximum of 50 travelers per session, the prison-themed cocktail bar offers a unique and immersive event.
Key booking details include:
- Free cancellation up to 24 hours before the experience
- Confirmation received at booking
- Reserve now and pay later option available
- Wheelchair accessible with accommodating surfaces and transportation
Guest Reviews

How do guests rate the Alcotraz experience? Based on over 600 reviews, Alcotraz has an impressive 4.8-star average rating.
Travelers rave about the fun atmosphere and friendly staff, with many enjoying the custom cocktails crafted by the "longest-serving inmates."
While some suggest clearer communication on liquor requirements, the overall consensus is that Alcotraz delivers an immersive and enjoyable experience.
Guests appreciate the attention to detail in the prison theme and the interactive nature of the performance.
With a 97% recommendation rate, it’s clear Alcotraz is a hit among those seeking a unique cocktail experience in London.
Ask Away
Can I Bring My Own Food and Non-Alcoholic Drinks?
No, guests cannot bring their own food or non-alcoholic drinks. The experience focuses on serving custom cocktails crafted by the staff. Bringing outside food or beverages is not permitted.
How Early Should I Arrive for the Experience?
Guests should arrive at least 15 minutes early to check-in and get settled before the experience begins. This ensures they don’t miss any critical parts of the immersive performance. Being punctual is key for making the most of the event.
Is There a Dress Code or Special Attire Required?
There’s a prison-themed dress code – guests wear provided orange jumpsuits. This adds to the immersive experience, so it’s best to come prepared to wear the jumpsuit during the event.
Can I Take Photos and Videos During the Experience?
Guests can take photos and videos during the experience, but they should be mindful of not disrupting the immersive performance. Staff may request guests to refrain from filming in certain areas to preserve the experience for everyone.
Is There a Minimum Age Requirement to Participate?
The minimum age requirement to participate is 18 years old. No exceptions are made, as the experience involves alcohol consumption. Guests under 18 won’t be permitted to enter the bar.
Final Words
Alcotraz offers a one-of-a-kind cocktail experience in London. Guests don prison jumpsuits and smuggle their own liquor past the warden to be crafted into personalized cocktails by skilled "inmate" mixologists. With an immersive theater show and friendly staff, Alcotraz promises an unforgettable night filled with creativity, interaction, and memorable drinks. It’s a must-try for those seeking a unique and interactive night out.
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