Piedmont and Liguria are two of Italy’s most compelling wine regions, each offering a unique taste of the local terroir and traditions. Piedmont, with its rolling hills and prestigious wineries, is famous for Barolo and Barbera wines, while Liguria offers a more coastal, fresh approach with local varieties and scenic vineyard vistas. Among the many options, three standout tours offer memorable experiences: a tasting at a family-run cellar, an exclusive visit to a storied winery, and a relaxed vineyard picnic with sunset views. These tours showcase the region’s diversity — from intimate tastings to scenic outdoor lunches — making them well worth considering when planning your wine journey.
For those who love authentic, small-scale experiences, the Tasting of 7 wines in the Langhe at a family-run business stands out. Meanwhile, for a taste of tradition and exclusivity, the Unique wine tasting at Winery Marchesi Incisa della Rocchetta offers a guided tour of a historic estate. Lastly, the Monferrato (Asti): Wine Tour with light lunch picnic in the vineyards combines scenic outdoor dining with wine tasting, perfect for travelers who want a relaxed, picturesque experience. Read on for the full details of each tour to help you choose your ideal wine adventure.
1. Tasting of 7 wines in the Langhe and visit to the cellar
At number one, this 2-hour tasting offers a hands-on introduction to local wines in a small, family-run business in the heart of the Langhe. The owners are passionate about preserving their land and their traditions, and they focus on showcasing the region’s best products. During your visit, you’ll taste seven different wines, learning how each reflects the soil, climate, and craftmanship behind them. The visit includes a tour of the cellar, where you’ll see traditional and innovative wine-making techniques side-by-side.
What makes this experience special is its personal touch; the owners care deeply about sharing their story and their love for the land. The $35.60 per person price offers excellent value given the quality and quantity of wines tasted. Reviewers, including one who called it “a very authentic experience,” praise the warm atmosphere and genuine knowledge shared. This tour suits travelers seeking a more intimate, hands-on experience that emphasizes tradition without the fuss.
Bottom Line: This is an excellent choice for those interested in learning about local wines directly from passionate producers in a relaxed setting, especially if you want a comprehensive tasting experience.
2. Unique wine tasting at Winery Marchesi Incisa della Rocchetta
Second on our list is the guided visit to Winery Marchesi Incisa della Rocchetta, a name that resonates with prestige and history. This historic family-run estate in Piedmont offers an exclusive tour of their barrel rooms and modern production facilities. The 1 hour 30-minute experience includes tasting three top wines, such as an award-winning Barbera, Grignolino, and Pinot Noir, all paired with local Piedmontese delicacies.
What sets this tour apart is its accessibility to a storied winery that’s typically closed to the public, providing a rare glimpse into a tradition that has lasted for generations. The $46.10 per person price reflects the exclusivity, quality, and depth of the experience. Reviewers mention that the late afternoon start allows you to incorporate this into a full day of sightseeing, making it ideal for travelers keen on combining history with flavor.
Bottom Line: Perfect for those who want a luxurious, behind-the-scenes look at an iconic Piedmont estate and sample some of Italy’s finest wines in a refined setting.
3. Monferrato (Asti): Wine Tour with light lunch picnic in the vineyards
Finally, this 1.5-hour outdoor experience combines scenic vineyard views with a relaxed picnic in the vineyards of Monferrato. Starting from Agliano Terme, you’ll enjoy a sunset cruise along Lake Garda with a glass of prosecco in hand, along with the chance to explore the wineries and olive orchards in a casual, friendly atmosphere.
What makes this tour stand out is its combination of wine tasting and outdoor dining — a perfect choice for travelers who want to enjoy nature and good food. Guests rave about the experience, describing it as “romantic” and “very memorable,” especially when paired with local traditional food and two bottles of vineyard wine. The $57.50 per person price is reasonable given the unique picnic setting and scenic surroundings.
Bottom Line: Ideal for those who prefer a laid-back, outdoor experience immersed in the beauty of the Piedmont landscape, combined with excellent wine and local cuisine.
How to Choose Your Perfect Wine Tour in Piedmont and Liguria
Picking the right wine tour depends on your priorities. If you’re after authenticity and a personal touch, the Tasting of 7 wines in the Langhe offers a heartfelt family experience. For a more exclusive, educational visit, the Winery Marchesi Incisa della Rocchetta provides insight into a historic estate. If you’re seeking scenic outdoor dining combined with wine, the Monferrato vineyard picnic is your best bet.
Consider your budget, time constraints, and whether you prefer indoor or outdoor experiences. For example, the family-run tasting is very affordable and suitable for casual wine lovers, while the estate tour offers a more refined, in-depth look at high-quality wines. Booking early is advisable, especially in peak travel seasons, to secure the best times and availability.
Final Thoughts
Piedmont and Liguria open up a wealth of wine-tasting options for every taste and interest. From intimate family-run cellars to legendary estates and scenic vineyard picnics, each offers a glimpse into Italy’s rich wine culture. Two standout choices are the family-focused tasting for its authenticity and warmth, and the historic estate tour for its exclusivity and depth. Meanwhile, outdoor lovers will appreciate the relaxed vibe of the vineyard picnic — perfect for a laid-back afternoon.
No matter which you choose, these tours promise a memorable way to explore Italy’s best wines and landscapes. Be sure to plan ahead and reserve your spot early — these experiences fill quickly, especially during busy seasons. Cheers to discovering your favorite Italian wine adventure!