Salem, Massachusetts, is a city rich in history, mystery, and witchcraft. Its narrow streets and historic buildings tell stories of past witch trials, ghostly legends, and unique crafts. What makes Salem special for city tours is the way each experience offers a different lens on its past—whether you’re creating your own witch’s broom or uncovering spirits from beyond. These tours are designed for curious travelers who want more than just a pass-by glance, with hands-on workshops, immersive ghost walks, and personalized experiences that bring Salem’s stories to life.
If you’re planning a trip, choosing the right tour depends on your interests, budget, and time. From crafting your own broom to exploring haunted sites, Salem offers options that cater to fans of history, craft, and the supernatural alike. In this guide, we’ll compare the top three city tours, highlighting what makes each one unique so you can pick the experience that best suits your Salem adventure.
1. Salem, MA: Witch City Broom Making Workshop
At number one on our list is the Salem, MA: Witch City Broom Making Workshop, which offers a hands-on creative experience you won’t forget. This 1.5-hour class allows you to craft your own witches broom using high-grade materials, including handles sourced from a local farm. The workshop is truly personalized—you pick your broom’s handle, bristles, and even add charms and personal touches, making it a memorable keepsake of Salem.
Rated a perfect 5/5 with 56 reviews, travelers rave about the instructor’s knowledge and the quality materials. Multiple participants express how much they loved the experience, with one reviewer noting, “I highly recommend this class for anyone visiting Salem.” The opportunity to learn about the symbolism behind different broom styles and colors adds depth to this fun activity. It’s ideal for those interested in witchcraft symbolism, DIY crafts, or simply looking for a unique souvenir. The workshop’s price of $135 per person reflects its intimate, detailed nature, and many say it’s worth every penny.
Bottom Line: This workshop is perfect if you want a creative, interactive souvenir and enjoy hands-on activities. It’s especially suited for groups or those who want a deeper connection to Salem’s witchcraft lore.
2. Witch City Broom Making Workshop in Salem
The Witch City Broom Making Workshop in Salem offers a similarly engaging, small-group experience with a slightly different approach. Priced at $134.70 per person and lasting about an hour, this workshop emphasizes personal customization. You’ll choose your handle, broomcorn, ribbons, trinkets, and decorations, making each broom uniquely yours—whether for warding off evil or simply decorating your home.
What sets this tour apart is the emphasis on personal attention and customization. Many reviews highlight the friendly, accommodating staff, with one saying, “Justin and Beth were amazing and so accommodating.” Participants enjoy the relaxed pace, with plenty of time to select their materials and chat about Salem’s witch history. The guide Sabrina, in particular, receives praise for making the experience memorable. Guests also appreciate the flexibility, especially when participants include children or change their minds mid-activity.
Given the high ratings and positive feedback, this workshop offers excellent value for the price, especially if you want a personalized souvenir you’ve crafted yourself. It’s perfect for creative types or anyone wanting a tactile connection to Salem’s witchcraft culture.
Bottom Line: If you enjoy customizing your souvenirs and prefer a more relaxed, personal setting, this workshop is an excellent choice. It’s ideal for families and groups seeking a fun, memorable activity.
3. Salem: Ghosts of the Witch City Ultimate Extended Tour
For those drawn to Salem’s haunted reputation, the Ghosts of the Witch City Ultimate Extended Tour offers a 2-hour exploration of Salem’s most bone-chilling haunted locations. Priced at just $30 per person, it’s an affordable way to explore the city’s darker stories. Led by seasoned guides like Erin or Topher, the tour includes visits to locations like the John Ward House and the Old Burying Point, where ghostly activity is said to have occurred.
This tour stands out because it combines history, ghost stories, and film locations—think Bewitched and Hocus Pocus—making it perfect for fans of the supernatural and pop culture alike. The reviews are glowing, with many praising the guide’s engaging storytelling and the interactive nature of the experience. One reviewer noted, “Topher was a great guide, and the tour was the perfect ending to our first day in Salem.” The tour’s pace allows you to absorb chilling stories, snap photos, and enjoy the spooky atmosphere of Salem’s historic streets.
While the tour is shorter and less involved than some other options, its affordability and focus on Salem’s haunted side make it suitable for a wide range of travelers, especially those on a budget or short on time.
Bottom Line: If you’re into ghost stories, haunted houses, or want an affordable, fun evening activity, this tour offers a great mix of history and thrills.
How to Choose the Right Salem Tour
Choosing the best tour depends on what draws you most—crafting or ghost stories. If you want a hands-on experience with a personal touch, the Witch City Broom Making Workshops or in-depth customization are excellent options. For those interested in Salem’s spooky side, the haunted Ghosts of Salem Tour offers a fun, inexpensive evening.
Consider your budget and schedule: the ghost tour is the most affordable and shortest, ideal for a quick spooky fix, while the broom workshops provide a meaningful souvenir and hands-on fun that takes more time and money. Booking early is advisable, especially in peak season, to secure your spot for popular tours.
Final Thoughts
Salem’s city tours offer a compelling mix of history, craft, and ghostly legends. For creative souls wanting a meaningful keepsake, the broom-making workshops deliver both fun and a tangible piece of Salem. If your interest lies in ghost stories and haunted sites, the Ghosts of Salem Tour provides an engaging, spine-tingling experience at a budget-friendly price.
Whether you prefer hands-on craft activities or spine-chilling ghost stories, Salem’s tours are sure to enrich your visit. Be sure to book early if you want to secure a spot, especially during peak travel periods, and prepare for some memorable moments in this historic city.