Montego Bay offers more than just beaches. Its lively markets, craft stalls, and shopping districts make it a fantastic destination for anyone eager to experience authentic Jamaican culture and pick up unique souvenirs. The city’s mix of outdoor adventures and vibrant shopping spots means you can spend your time both exploring nature and hunting for local treasures. Whether you want to glide down the Lethe River on a bamboo raft, explore the lively Hip Strip, or browse high-end malls, Montego Bay has a diverse range of shopping and market tours designed to suit different interests and budgets.
In this guide, we’ll compare two top-rated options: one combines river rafting and local shopping with a taste of Jamaican life, and the other offers a guided tour of highlights and shopping in the city’s best malls. Each provides a distinct experience—whether you’re after a laid-back day on the water or a quick shopping spree—so you can choose what best fits your trip style.
Quick Overview
Below are the two most recommended shopping and market tours in Montego Bay. The first is an all-in-one adventure that blends bamboo river rafting, exploring the Hip Strip, and visiting craft markets—Montego Bay Tour with Shopping and Bamboo River Rafting. The second is a more budget-friendly, shorter guided tour focused on city highlights and upscale shopping—Montego Bay Highlights and Souvenir Shopping Private Guided Tour. Read on for a detailed look at what each offers and which might suit your trip.
1. Montego Bay Tour with Shopping and Bamboo River Rafting

At number one, this tour offers a full Jamaican experience that combines bamboo river rafting on the Lethe River, a visit to the famous Hip Strip, and stops at local markets. For approximately $170 per person, you’d spend around 4 to 5 hours enjoying both nature and culture. The highlight is the bamboo rafting, where a professional captain guides your handmade raft through the tranquil waters of Lethe River. The 2-hour bamboo rafting adventure offers a peaceful escape into Jamaica’s lush hills and cool waters, with plenty of opportunities to learn about the local community and habitats seen along the way. It’s a perfect choice for travelers seeking a relaxing yet immersive activity.
Following the river adventure, the tour takes you into Montego Bay’s Hip Strip on Jimmy Cliff Boulevard, where you can lounge at Margaritaville, shop for souvenirs at the local craft market, or visit the island’s oldest church. The stop at the craft market provides a great chance to pick up handmade Jamaican crafts directly from local artisans. The tour also includes a lunch stop at authentic Jamaican eateries like Scotchies or Pier One, giving you a taste of real local flavors. This tour is especially appealing if you want a blend of outdoor adventure and culture, with the added bonus of a scenic drive through Montego Bay.
Bottom line: If you want a comprehensive day that combines river serenity, vibrant shopping, and authentic local food, this tour is a winner. It scores high for its balance of adventure and cultural experience, making it ideal for those who want to see the true Jamaica while relaxing on a bamboo raft.
2. Montego Bay Highlights and Souvenir Shopping Private Guided Tour

For around $45 per person, this private guided tour is a shorter, more economical option that covers Montego Bay’s key sights and shopping hotspots in about 2 to 3 hours. The focus here is on city highlights and retail therapy—perfect if you’re pressed for time or want a quick overview. The tour begins on the famous Hip Strip, where you can stroll past lively bars, capture photos of the local scenery, and learn about Jamaica’s cultural icons like Jimmy Cliff and Yohan Blake. The guide will share insights into local landmarks, including the history of the area and notable Jamaican figures, making the experience both educational and fun.
Next, the tour visits Whitter Village Shopping Mall, located in the upscale Ironshore area—an 220,000-square-foot retail space offering everything from designer brands to local crafts. It’s a more refined shopping environment compared to the markets, with something for every shopping style. The mall’s variety of stores makes it easy to find souvenirs, jewelry, or clothing, all in a clean and comfortable setting.
This tour appeals most to travelers interested in city sights and a quick shopping fix, rather than outdoor adventures. While it doesn’t include local crafts in the same way as the bamboo rafting tour, it provides a convenient overview of Montego Bay’s modern shopping scene combined with cultural commentary from your guide.
Bottom line: If you prefer a guided experience that hits the highlights with less time commitment and focuses on shopping, this tour provides a straightforward, budget-friendly option. It’s especially suitable for cruise visitors or those with limited time.
How to Choose
When deciding between these two options, consider your budget, interests, and what kind of experience you prefer. If you want a relaxed day full of nature, local culture, and the chance to explore authentic markets, the Montego Bay Tour with Shopping and Bamboo River Rafting is the way to go. It’s perfect for travelers who enjoy outdoor activities with a cultural twist and don’t mind a longer tour.
On the other hand, if your main goal is shopping and city sights in a shorter timeframe, the Montego Bay Highlights and Souvenir Shopping Private Guided Tour offers a quick but comprehensive glimpse of the city’s highlights and retail options. It’s ideal for travelers on a tight schedule or those who prefer a more relaxed pace.
Booking early is always wise, especially for popular activities like bamboo rafting. Also, think about your interests—are you more excited by outdoor adventures and local markets or by browsing upscale malls? Both tours offer a different slice of Montego Bay, but both promise a memorable shopping or cultural experience.
In summary, whether you opt for the adventure-filled rafting combined with local markets or the shorter city and mall tour, you’ll find Montego Bay a vibrant destination for shopping and cultural discovery. For those seeking a mix of nature and authentic Jamaican crafts, the bamboo rafting tour is a top choice. If convenience and a quick overview are your priorities, the city highlights tour will serve you well. Either way, plan ahead, book early, and get ready to bring home some wonderful Jamaican souvenirs.