Novelda may be a small town, but it punches well above its weight when it comes to wine tours and cultural experiences. Its proximity to Alicante, combined with its charming vineyards and historic sites, makes it a prime destination for those wanting to combine wine tasting with local history. We especially like the Alicante: Visit to an Old Winery and Castle for its intimate small-group setting, which feels more authentic than large bus tours. Plus, who doesn’t love a visit to a medieval castle paired with excellent wines?
If you’re curious about the wine-making process in detail, the Alicante: Wine tasting tour with transfer offers a comprehensive look at one of the region’s biggest wineries. For a more relaxed, family-run vibe, the Santa Pola, Gran Alacàn, Urbanova: Guided Wine Tasting Tour blends education with the chance to taste local wines in a cozy setting. Below, we’ll dive into each experience to help you decide which best suits your travel style.
1. Alicante: Visit to an Old Winery and Castle with 3 Wine Tastings and Pick-up

This tour stands out for its small-group format and diverse itinerary, which includes a guided visit to a local winery and a historic castle. With a duration of about 4 hours, it’s perfect if you want an immersive experience without sacrificing your whole day. The tour begins with pick-up from four locations, including Alicante, Benidorm, Santa Pola, and El Campello, making it flexible for travelers staying in different parts of the Valencian Community.
Once at the winery, you’ll learn about the art of winemaking and taste three different wines accompanied by local appetizers. The guide shares insights into Alicante’s vineyard traditions, adding context that enhances your tasting experience. Afterward, a visit to Mola Castle provides a snapshot of the region’s history and offers fantastic photo opportunities. The tour wraps up with convenient drop-offs at your original pick-up points. Reviewers are enthusiastic, praising the entertaining guides and the combination of wine, history, and scenic views.
Bottom Line: A great choice for travelers seeking a balanced mix of wine, culture, and personalized attention, with the added bonus of exploring Alicante’s historic castle.
2. Alicante: Wine Tasting Tour with Transfer

This 3-hour tour is ideal if you want a straightforward, educational experience focused on the wine-making process. It visits one of the largest wineries near Alicante, where you’ll see the vineyards, the cellar, and the production rooms. The highlight is the tasting session of three distinct wines, paired with snacks that complement each variety.
What makes this tour special is its focus on how wine is produced, making it perfect for those interested in the technical side as well as the taste. The guide shares detailed descriptions of the vineyard’s history and the different steps involved in turning grapes into wine. The tour begins with pickup from eight different locations, including hotels across Alicante, making it flexible for various travel plans.
Guests consistently praise the professionalism and friendliness of the guide, along with the beautiful landscape of the Vinalopo wine region. While it’s shorter, it still offers a full look at regional wine culture—ideal if you’re pressed for time but want authenticity.
Bottom Line: Best suited for those who want a concise, informative introduction to regional wine production paired with tasting.
3. Santa Pola, Gran Alacan, Urbanova: Guided Wine Tasting Tour

For a more relaxed, local experience, this 2.5-hour tour offers a taste of family-run vineyards near the coast. Starting with pickup at three convenient locations, it takes you to a small winery where you’ll learn about the wine-making process directly from local producers.
The highlight is the guided walk through the vineyard, during which your guide—who’s knowledgeable and friendly—shares stories about the land and traditions. The wine tasting features several wines, complemented by snacks, in an informal setting that emphasizes authentic family hospitality. Reviews emphasize the professional and friendly nature of the tour, making it a comfortable and educational outing.
This tour is best if you prefer a casual, genuine experience over large commercial wineries. It’s perfect for wine lovers who want to understand the local culture and enjoy a peaceful stroll among the vines.
Bottom Line: Ideal for travelers seeking an authentic, intimate winery visit with a focus on local family-run estates.
How to Choose the Right Tour
When picking between these options, consider your time availability, budget, and interest level. If you want a full cultural experience that combines a castle visit with winemaking, the Alicante: Visit to an Old Winery and Castle is perfect. For those focused solely on wine education and production, the Alicante: Wine tasting tour with transfer offers a concise, in-depth look. If a more relaxed, local vibe appeals, the Santa Pola, Gran Alacan, Urbanova: Guided Wine Tasting Tour provides a friendly, intimate experience.
Booking early is advisable, especially in high season, to secure your preferred time slot. Think about whether you want a quick overview or an in-depth experience, and choose accordingly.
In summary, Novelda offers a variety of wine and cultural tours that cater to different interests and schedules. For a well-rounded day filled with history, wine, and scenic views, the Alicante castle and winery tour is a top pick. If you’re curious about the intricacies of wine production, the shorter, educational tour fits the bill. For those wanting a laid-back, genuine visit, the family-run vineyard experience won’t disappoint.
No matter which tour you pick, these experiences promise a delightful taste of the Valencian region’s rich wine culture. Book early, bring your curiosity, and enjoy discovering everything Novelda has to offer.