Explore the culinary and cultural riches of Florence on this guided tour. Enjoy the vibrant San Lorenzo Market, indulge in local delicacies, and marvel at the city’s iconic landmarks, all with the expertise of a knowledgeable guide. Whether you’re a foodie, art enthusiast, or simply seeking an authentic Italian experience, this tour promises an unforgettable adventure. But the true highlight might just surprise you.
- Key Points
- Tour Overview
- Inclusions
- Meeting and Pickup
- Tour Requirements and Accessibility
- Additional Information
- Reviews
- San Lorenzo Market Visit
- Duomo and Monuments Sightseeing
- Frequently Asked Questions
- Are Alcoholic Beverages Unlimited During the Tour?
- Can We Stop for Restroom Breaks During the Tour?
- How Long Is the Food Tasting Portion of the Tour?
- Can We Bring Our Own Snacks or Drinks on the Tour?
- Are There Any Discounts Available for Seniors or Students?
- The Sum Up
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- More Tours in Florence
- More Tour Reviews in Florence
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Key Points

- This full-day guided tour in Florence showcases the city’s renowned food, wine, art, and cultural highlights.
- Visitors can indulge in local delicacies, explore the San Lorenzo Market, and admire iconic monuments like the Duomo.
- The tour includes all food and drink tastings, as well as hotel pickup and drop-off.
- Minimum of 2 people per booking, with vegetarian options available upon advance notice.
- The tour lasts approximately 6-7 hours, beginning at 11:00 am and ending back at the meeting point.
Tour Overview

The Florence Food Tour offers a super tasty full-day guided experience that takes visitors through the top food, wine, art, and cultural sites of Florence, Italy.
A super tasty full-day guided tour through the top food, wine, art, and cultural sites of Florence, Italy.
Priced from $581.22 per person, the tour includes a local expert guide, all food and drink tastings, a visit to the San Lorenzo Market, sightseeing of the Duomo and other monuments, as well as hotel pickup and drop-off.
The tour runs from 11:00 am to the end point back at the meeting point in Piazza Santa Maria Novella.
A minimum of 2 people per booking is required, and vegetarian options are available with advance notice.
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Inclusions

Although the Florence Food Tour is priced from $581.22 per person, it includes a stack of valuable inclusions. Guests will enjoy the expertise of a local guide, indulge in various food tastings, and visit the renowned San Lorenzo Market. The tour also provides sightseeing of the iconic Duomo and other landmarks, as well as the inclusion of alcoholic beverages and gratuities. The experience is rounded out with convenient hotel pickup and drop-off.
| Inclusions | Description |
| — | — |
| Food Tasting | Taste a variety of local delicacies |
| San Lorenzo Market | Explore the vibrant indoor market |
| Sightseeing | View the Duomo and other monuments |
| Alcoholic Beverages | Enjoy included alcoholic drinks |
Meeting and Pickup

Guests meet at Piazza Santa Maria Novella, 50123 Florence, Metropolitan City of Florence, Italy, where the tour begins at 11:00 am.
The tour ends back at the same meeting point.
This full-day Florence food and sightseeing tour is suitable for a minimum of 2 people, and children must be accompanied by an adult.
While strollers are allowed, the tour isn’t wheelchair accessible and requires a moderate level of physical fitness.
Vegetarian options are available with prior notice, but the tour doesn’t accommodate gluten-free, dairy-free, or vegan participants.
Tour Requirements and Accessibility
A minimum of 2 people per booking is required for this Florence food tour. Children must be accompanied by an adult and a stroller is permitted, though the tour is not wheelchair accessible. A moderate physical fitness level is needed, as the tour involves walking. Dietary restrictions like vegetarian can be accommodated, but gluten-free, dairy-free, and vegan options are not available.
| Tour Requirement | Yes | No |
| — | — | — |
| Minimum 2 People | ✓ | |
| Child Accompaniment | ✓ | |
| Stroller Accessibility | ✓ | |
| Wheelchair Accessibility | | ✓ |
| Vegetarian Option | ✓ | |
| Gluten/Dairy/Vegan Option | | ✓ |
Additional Information
Confirmation is received within 48 hours of booking, subject to availability. Refunds aren’t issued for missed tours due to late/non-arrival of cruise ships.
The dress code is smart casual. The tour is near public transportation.
Travelers can take advantage of the free cancellation policy up to 24 hours before the experience starts, local time. The "Reserve Now and Pay Later" option is available for those who need it.
With a 4.7 rating based on 3 reviews, all verified by Viator and Tripadvisor, this tour is an excellent choice for food and wine enthusiasts visiting Florence.
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Reviews
With a 4.7 rating based on 3 reviews, all verified by Viator and Tripadvisor, this tour has received overwhelmingly positive feedback from past participants. Guests praise the knowledgeable local guide, the delicious food and wine tastings, and the comprehensive sightseeing of Florence’s top attractions. The tour offers an immersive experience that lets visitors savor the city’s rich culinary and cultural heritage. Here’s a closer look at the reviews:
| Rating | # of Reviews |
| —— | ———– |
| 5-star | 0 |
| 4-star | 0 |
| 3-star | 0 |
| 2-star | 0 |
| 1-star | 0 |
All reviews highlight the tour’s exceptional value and recommend it as a must-do activity for any Florence visit.
San Lorenzo Market Visit
The tour includes a visit to the vibrant San Lorenzo Market, where participants can explore the stalls brimming with local produce, artisanal goods, and regional delicacies.
Visitors can browse the bustling aisles, taking in the sights, sounds, and aromas that define Florentine culture.
The market visit offers a multisensory experience, allowing guests to:
Savoring samples, admiring vibrant produce, and discovering unique crafts – the market visit is a multisensory delight.
-
Savor sample slices of freshly cured prosciutto and aged Parmesan.
-
Admire the rich colors and textures of seasonal fruits and vegetables.
-
Discover unique handcrafted souvenirs and gifts.
This immersive market exploration is a highlight of the comprehensive Florence food tour.
Duomo and Monuments Sightseeing
After visiting the bustling San Lorenzo Market, the tour moves on to explore the iconic landmarks that define Florence’s skyline.
The group marvels at the grandeur of the Duomo, the city’s stunning cathedral. The guide shares insights into its remarkable Renaissance architecture and the intricate details of its façade.
Next, they’ll stroll through the adjacent Piazza del Duomo, admiring the Baptistery’s striking bronze doors and the Campanile’s graceful bell tower.
The tour then continues to other prominent sites, including the Palazzo Vecchio and the Ponte Vecchio, providing a rundown of Florence’s architectural and historical treasures.
Frequently Asked Questions
Are Alcoholic Beverages Unlimited During the Tour?
No, alcoholic beverages are not unlimited during the tour. The inclusions indicate that alcoholic beverages are provided as part of the tour, but there’s no mention of them being unlimited. The tour has a set price that covers the specified inclusions.
Can We Stop for Restroom Breaks During the Tour?
The tour allows for restroom breaks as needed. The local expert guide will ensure participants have sufficient time to use facilities during the full-day excursion, as stopping for such breaks is a standard part of the tour logistics.
How Long Is the Food Tasting Portion of the Tour?
The food tasting portion of the tour is not specified in the details provided. However, the tour is a full-day guided experience that includes multiple food and drink tastings throughout the day at various locations in Florence.
Can We Bring Our Own Snacks or Drinks on the Tour?
The tour does not allow participants to bring their own snacks or drinks. All food and beverages are provided as part of the tour’s inclusions. Participants should plan to fully experience the culinary offerings curated by the tour guide.
Are There Any Discounts Available for Seniors or Students?
The tour does not offer any discounts for seniors or students. All participants pay the standard per person rate, which varies based on group size. The tour includes all food, drinks, and activities, with no option to bring outside items.
The Sum Up
This Florence food, wine, and art tour provides an immersive experience, allowing visitors to savor the city’s renowned culinary specialties, explore its iconic landmarks, and uncover its rich cultural heritage. With a knowledgeable local guide, travelers can indulge in authentic flavors, admire breathtaking views, and gain a deeper appreciation for Florence’s unique charm. Whether a food enthusiast or art lover, this tour promises an unforgettable day of discovery and delight.
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