Shopping with Brandy: Tour to Brandy factories and markets

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Shopping with Brandy: Tour to Brandy factories and markets

Travelers eager to explore Armenia’s rich tradition of brandy-making and lively markets will find this tour to be a captivating mix of history, taste, and local culture. Led by knowledgeable guides and served in a comfortable Mercedes-Benz, it offers a well-rounded experience that balances heritage visits with authentic shopping.

What makes this tour stand out? For starters, the chance to sample world-famous Armenian cognacs at Ararat Brandy Factory, stroll through the bustling GUM market, and hunt for unique souvenirs at Vernissage. Plus, the inclusion of insider guide service and free Wi-Fi makes it both practical and immersive.

A possible consideration? The tour’s schedule is flexible, depending on factory administration, which could mean slight variations in timing. Travelers who value precision might want to remain flexible.

This experience suits those interested in Armenia’s alcohol craftsmanship, local markets, and cultural history. It’s perfect for curious travelers, small groups, and those who enjoy a blend of tasting, shopping, and learning.

You can check availability for your dates here:

Key Points

Authentic tastings at Noy and Ararat Brandy factories showcase Armenia’s renowned cognacs.
Insightful guided tours offer behind-the-scenes looks and historical context.
Vibrant local markets like GUM and Vernissage provide authentic shopping opportunities.
Comfortable transportation ensures stress-free travel in a premium Mercedes-Benz.
Flexibility with start times and a small-group setup create a personalized experience.
Affordable value given the inclusion of tastings, guide services, and shopping.

Looking for more options in Yerevan? We've reviewed plenty of other experiences.

The Experience at a Glance

This tour offers a thoughtful itinerary that balances Armenia’s centuries-old brandy tradition with lively market exploration. Its price point of $190 for a group of up to six people is fair when you consider the inclusions—transport, expert guide, tastings, and Wi-Fi—adding up to a seamless day out.

Starting Point: Noy Brandy Factory

Your adventure begins in front of the Noy Brandy Factory, located conveniently near the Ararat Brandy Factory and the city’s historic sites like the Victory Bridge and City Hall. Built in 1877 by merchant Nerses Tairian, the factory’s walls echo with history, as it was helped along by the famous artist O. Ayvazovsky. Inside, you’ll find a fascinating setting—cellars, catacombs, and tasting rooms—where you’ll indulge in a guided tour and sample some of Armenia’s finest spirits.

Traveling through the cellar and catacombs, you’ll appreciate the blend of tradition and craftsmanship that goes into every bottle. This site’s location within the Erivan fortress, dating from the 16th century, offers a sense of historical continuity that adds depth to the tasting experience. The shop outside presents a chance to pick up bottles or souvenirs—an ideal stop for gift shopping or a keepsake.

Ararat Brandy Factory: A Legend in a Bottle

Next, you’ll visit the legendary Ararat Brandy Factory—a true Armenian icon. Established in 1887 by Nerses Tairyan and later owned by Nikolai Shustov, it gained international fame after a “Blind Tasting” in France in 1900, earning a gold medal and rights to call its product cognac. It’s said Winston Churchill favored this brandy, and it was awarded Product of the Year awards multiple times during the Soviet era.

Inside, a museum showcases the history of Armenian brandy-making with exhibits in several languages, alongside a dedicated tasting room. The guide will walk you through the process of crafting these iconic spirits, and you’ll get to sample a selection that highlights Armenia’s mastery. The shop here is a perfect spot to pick up a bottle for yourself or a loved one, with the added bonus of understanding the pride behind each sip.

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Markets: GUM and Vernissage

After soaking in the spirit of Armenia’s storied brandy factories, the tour shifts to explore local markets that pulse with Armenian life.

GUM Market—located on Khorenatsi street—serves as the city’s main marketplace. This is an ideal place to buy fresh fruits, dried fruits, Armenian bread (lavash), and local meats and fish directly from producers. As one reviewer noted, the market offers “a fairly large territory where you can buy a variety of delicious foods from the first hands,” making it a practical and tasty stop for picnic supplies or souvenirs.

Vernissage, situated near Republic Square, is a vibrant open-air market dating back to 1980. Originally a hub for artists selling paintings, it has grown into Armenia’s go-to spot for national handicrafts, souvenirs, and unique gifts. The market’s outdoor setting adds charm, and you’ll love browsing through handcrafted jewelry, traditional clothing, and art pieces—perfect for finding special gifts or mementos.

There's plenty more to explore in Yerevan

Practical Aspects and Service

The tour includes hotel pick-up and drop-off, which simplifies logistics in Yerevan. Traveling in a luxurious, air-conditioned Mercedes-Benz, you’ll enjoy comfort and style, especially important on warm days or when traversing the city’s busy streets.

Additional touches—like free Wi-Fi, a photo service at multiple sightseeing sites, and small extras such as tea or coffee in the car, chargers, umbrellas, and a blanket—add to the overall value.

While the tickets to factories are not included, the guided experience and tastings offer excellent insight into Armenia’s heritage without breaking the bank, considering the quality and authenticity of the experiences.

What Reviewers Say

One traveler, Katarína, praised the guide Mrs. Ani for her warm professionalism and knowledge, highlighting the “good transport” and “excellent” overall experience, recommending it to friends. This suggests that the guide’s attitude and the comforts of the tour can significantly enhance your day, making the experience feel personalized and relaxed.

Who is this tour perfect for?

If you’re someone who loves authentic local products, cultural insights, and flavorful tastings, this tour is a solid pick. It’s especially suitable for small groups who appreciate personalized attention, as the group size is limited to six.

Travelers interested in Armenia’s renowned brandy heritage will find the stops at Noy and Ararat particularly rewarding. Meanwhile, those who enjoy browsing lively markets for food and crafts will appreciate the stops at GUM and Vernissage.

It’s also a good fit for visitors seeking a well-organized, comfortable day trip with a mix of history, taste, and shopping—without the hassle of figuring out logistics on their own.

The Sum Up

This tour delivers a well-rounded Armenian experience—combining centuries-old brandy traditions with lively, authentic markets. The inclusion of expert guides, tastings, and comfortable transport makes it excellent value for those eager to understand Armenia’s spirit-making heritage and explore its local markets.

While it’s not a full-blown factory tour requiring tickets, the guided tastings and historical context more than compensate. It’s ideal for small groups and curious travelers who value insider insights and a personalized approach.

For anyone looking to capture the essence of Yerevan’s cultural and gastronomic scene, this tour offers a practical yet immersive way to do just that. It’s a chance to sip legendary cognacs, shop for authentic Armenian crafts, and gain a genuine appreciation for the country’s proud traditions—all in one day.

FAQ

Is transportation included in the tour?
Yes, the tour includes comfortable, air-conditioned transportation in a Mercedes-Benz, with hotel pick-up and drop-off.

Are tickets to the factories included?
No, tickets are not included, but the guided tastings and tours at Noy and Ararat factories provide plenty of insight and enjoyment.

How many people can join this tour?
The tour is designed for groups of up to 6 people, ensuring a more intimate and personalized experience.

What should I bring on the tour?
Comfortable shoes and clothes are recommended, as you’ll be walking through factories and markets.

Is the tour suitable for children?
No, this experience is not suitable for children under 18 due to tasting activities and adult-oriented content.

Can I pay later?
Yes, you can reserve your spot now and pay later, giving you flexibility with your travel plans.

This Armenia-brandy and market tour offers a balanced, insightful, and authentic glimpse into the country’s tradition of craftsmanship and commerce. Whether you’re a connoisseur, a curious shopper, or simply eager to experience the local flavor, it’s a day well spent.