Matsue’s 6 Top Tours & Experiences

Discover the best tours and experiences in Matsue, from kimono strolling to private guided trips and boat rides—perfect for enriching your visit.

Matsue is a city that offers a rare mix of authentic charm and scenic beauty, making it an ideal place for memorable tours and experiences. Its well-preserved historic sites, serene waterways, and traditional culture are best enjoyed not just through sightseeing but by enjoying activities that bring you closer to its spirit. Whether you’re donning a kimono to stroll through the castle town or cruising around the castle moats, Matsue’s experiences are designed to give you a taste of local life. Personally, I love the Private Kimono Elegant Experience—imagine walking around the historic streets dressed in a beautiful kimono, camera in hand, feeling like a princess for a day. If boat rides are more your style, the Tour around Matsue Horikawa offers a charming way to see the town from its waterways, with plenty of chances for great photos.

For those who want a deeper dive into the region’s cultural and spiritual landmarks, the Full-Day Private Trip to Izumo Taisha Shrine is a superb choice, especially with a knowledgeable guide. And if you prefer something more playful, the Ninja Costume Rental makes for a fun photo opportunity. Lastly, for romance fans or couples, the Private Romantic Walking Tour promises a personalized, intimate exploration of Matsue’s most charming spots.

1. Private Kimono Elegant Experience in the Castle Town of Matsue

Private Kimono Elegant Experience in the Castle Town of Matsue

At number 1 on our list, the Private Kimono Elegant Experience offers a wonderful way to step back in time and enjoy Matsue’s atmosphere in style. For around $164, you get about three hours of wandering around the charming castle town dressed in an authentic kimono. The experience includes choosing your kimono and styling your hair, making you feel like royalty for a few hours. The staff, praised for their friendliness and patience in helping guests find the perfect look, make this a personal and relaxed activity. The highlight is definitely strolling near Matsue Castle, a UNESCO-listed site where the medieval architecture perfectly complements your traditional attire.

Reviews emphasize how special this experience is; one guest called it “incredible and affordable,” while another said, “we felt like princesses!” It’s perfect for photography lovers or anyone wanting a culturally immersive moment. The only potential downside is that it’s a fixed three-hour window, so it’s best suited for those with a flexible schedule. Bottom line: if you want a stylish, memorable way to explore Matsue, this kimono experience hits all the right notes.

2. Tour around Matsue Horikawa

Tour Around Matsue Horikawa

Number 2 is the Tour around Matsue Horikawa, priced at $164 for roughly 50 minutes. This is more than just a boat ride—it’s a chance to see the town from its historic waterways. You can hop on and off at any of three piers during the one-day boarding pass, allowing for flexible exploration. The route passes through seasonally beautiful trees and flowers, with wildlife like birds, fish, and insects making appearances. The boat navigates through 17 bridges, some with low clearance, where you’ll lower the roof on the boat—a fun touch that makes the experience unique.

The highlight is the experience of seeing Matsue Castle’s remains and the town’s old-world charm from the water, something guests find both relaxing and visually rewarding. One reviewer mentioned that the English guide system makes it easy to understand the sights, adding to its appeal. It’s ideal for families or travelers who want a gentle, scenic overview of the city without the walking. The main consideration is that this tour is limited to daylight hours, but with regular departures, it’s easy to fit into your day.

3. Matsue/Izumo Taisha Shrine Full-Day Private Trip with Government-Licensed Guide

Matsue/Izumo Taisha Shrine Full-Day Private Trip With Government-Licensed Guide

At number 3, the Full-Day Private Trip to Matsue and Izumo Taisha offers a customizable 8-hour experience for $198.72 per person. This tour is particularly appealing because it’s tailored to your interests, whether you favor cultural sites, natural scenery, or both. Your private guide, with expertise and local knowledge, will take you to highlights like Matsue Castle, Izumo Grand Shrine (a major spiritual site believed to be one of Japan’s oldest), and the Adachi Museum of Art with its renowned gardens.

What makes this tour stand out is the flexibility to select 3–4 attractions, making it perfect for those with specific interests. Entry fees, transport, and meals are extra, but the personal attention and ability to focus on what interests you most make it a good value. Reviewers have praised guides like Katsumi Nagata for their friendliness and knowledge.

The day ends with a visit to Lake Shinji, giving you a full picture of the region’s diverse attractions. It’s ideal for travelers who want an in-depth, personalized approach and are comfortable with an 8-hour commitment. Bottom line: a fantastic choice if you prefer guided experiences that adapt to your interests.

4. Matsue Half-Day Private Trip with Government-Licensed Guide

Matsue Half-Day Private Trip With Government-Licensed Guide

Number 4 is the Matsue Half-Day Private Trip at around $105.92 per person. This shorter, 4-hour tour is perfect for visitors with limited time but who still want a thorough introduction to Matsue. Led by a professional, multilingual guide, you’ll visit iconic spots like Matsue Castle and explore the historic townscape of samurai residences nearby.

The focus here is on quality over quantity—covering the essentials of Matsue’s history and culture efficiently. Reviewers note that their guides are knowledgeable and accommodating, making for an enjoyable experience. The key appeal is the personalized aspect—your guide tailors the tour to your interests, if you wish. While it doesn’t include entry tickets, the value lies in the expert commentary and ease of navigation. It’s best suited for those wanting a quick yet meaningful overview of the city.

$105.92 per person

5. Ninja Costume Rental

Ninja Costume Rental

Number 5 offers a fun, lighthearted activity: the Ninja Costume Rental for about $39.04. Located at Horikawa Komachi, this experience is excellent for families, kids, or anyone wanting a playful photo shoot. You can choose from a variety of colorful ninja costumes and feel just like a character from Japan’s ninja legends. The staff’s friendly approach makes it easy to pick your preferred look and get ready for some memorable photos.

The rental includes options for children and adults, making it accessible for everyone. You’ll be near Matsue Castle and historic samurai residences, so dressing up in ninja gear makes for a fun contrast to exploring on foot. The activity is short but perfect for a quick break in your day or as a souvenir of your trip. It’s light, affordable, and guaranteed to bring smiles.

6. Private Romantic Walking Tour In Matsue

Romantic Tour In Matsue

Finally, the Private Romantic Walking Tour is a highly personalized activity, costing about $489.45 for up to 15 people over 2 hours. Designed for couples or small groups, this tour visits Matsue’s most romantic spots in an intimate setting. Your guide will help you discover hidden corners and picturesque views, perfect for lovely photos or just enjoying a peaceful moment alone.

Although it’s a pricier option, the private nature ensures a customized experience free from crowds. It’s ideal for those celebrating a special occasion or simply wanting a quiet, meaningful exploration of Matsue’s most charming areas. The tour ends back at the starting point, making it easy to continue your day afterward. If romance is your priority, this tour offers a truly special way to see the city.

$489.45 per group (up to 15)

How to Choose Your Perfect Matsue Experience

When deciding which tour suits you best, consider your budget, interests, and available time. If you want a cultural dress-up experience, the Kimono Elegant Experience is a standout. If exploring the waterways sounds appealing, the Boat Tour around Matsue Horikawa offers a scenic, relaxing option. For a comprehensive day, the Full-Day Private Trip to Izumo Taisha allows customization and in-depth sightseeing.

Those pressed for time might prefer the Half-Day Private Tour, while families or fun-seekers may love the Ninja Costume Rental. Couples seeking a personal, romantic experience will find the Private Romantic Tour perfect.

Booking early is wise, especially during peak travel seasons, to secure your preferred time and avoid missing out.

Final Thoughts

Matsue offers a wide variety of tours and experiences that cater to many interests. For a traditional, elegant outing, the kimono experience is hard to beat. If boat rides and water-based sightseeing appeal, the Horikawa tour is a charming choice. For those who want a deeper cultural dive, the full-day private trip with a guide offers flexibility and insight. And for a touch of fun, ninja costumes and romantic strolls add memorable flavors to your trip.

No matter your style, Matsue’s tours promise authentic moments and beautiful memories. Consider your interests, plan ahead, and don’t hesitate to book early—these experiences sell out fast in such a beloved city. Enjoy your adventure in Matsue!