London Pass®: Access 100+ Attractions including London Eye

Getting around London’s top sights can be a challenge, especially when tickets for individual attractions add up quickly. That’s where the London Pass® by Go City steps in — promising access to over 100 attractions with one digital pass that aims to make your sightseeing smoother, more affordable, and a lot more fun. As an experienced travel writer, I’ve sifted through countless reviews and details to give you a clear picture of what this pass offers — and whether it’s worth your time and money.

The things I love most? First, the significant savings—up to 50% compared to buying tickets separately. Second, the convenience of instant digital delivery and the app’s handy itinerary planner. Third, the variety of attractions, from historic landmarks to modern experiences, plus a few upgrades that open doors to premium sites like The Shard and Madame Tussauds.

One thing to consider is the need for planning and reservations — especially at popular spots where tickets sell out fast. But overall, if you enjoy exploring London at your own pace, this pass might be your best friend. It’s especially suited for travelers who want a flexible, cost-effective way to see the highlights without the hassle of individual ticket purchases.

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Key Points

Save money with discounts of up to 50% compared to individual tickets.
Access over 100 attractions using a digital pass, with options for 1 to 5 days.
Upgrade to London Pass® Plus for entry to premium attractions like The Shard, Madame Tussauds, and more.
Plan your itinerary easily via the Go City app, which offers maps, attraction info, and reservation features.
Hassle-free entry with instant digital delivery, QR scanning, and no need for paper tickets.
Includes popular experiences like the London Eye, Tower of London, Tower Bridge, and optional hop-on hop-off bus tours.

You can check availability for your dates here:

The Experience of the London Pass®: What You Can Expect

The core advantage of the London Pass® is its flexibility. You choose a duration—1 to 5 days—and get unlimited access to a vast array of attractions. It’s designed for travelers who want a stress-free, streamlined experience. With the pass, you don’t need to queue for tickets at every site—just scan your QR code and walk in. This is especially valuable in a busy city like London, where long lines are common at top sights.

Looking for more options in London? We've reviewed plenty of other experiences.

How It Works

The process couldn’t be simpler. Once purchased, your digital pass is delivered instantly via email, ready to download on your smartphone. Using the Go City app, you can plan your daily itinerary, check opening hours, and reserve spots for attractions that require booking — a feature reviewers have praised for helping them avoid disappointment. The pass activates at your first visit and remains valid for the number of days purchased, not just 24-hour periods, allowing travelers to start early and make the most of it.

Benefits in Action

Many travelers, like Sheri-Lyn, appreciated printing the QR code beforehand so they could easily show it at venues, avoiding any delay. Others noted how convenient it was to use the app offline once downloaded, which saved time and avoided data issues when navigating.

The Attractions

Top-tier sites like the Tower of London, Tower Bridge, Westminster Abbey, and St Paul’s Cathedral are included. And if you upgrade to the Plus option, you gain access to The London Eye, The View from The Shard, Madame Tussauds, and a 2-day hop-on hop-off bus tour. Reviewers like Diego loved how they managed to tick off multiple big attractions—the Shard, London Tower, Tower Bridge, and the London Eye—all in a single day, thanks to the pass.

More Great Tours Nearby

A Closer Look at the Included Attractions

There's plenty more to explore in London

Historic Landmarks and Monuments

The Tower of London is a must-see. With a history dating back over a thousand years, it’s home to the Crown Jewels and offers a fascinating look at England’s royal history. Many reviewers, such as Mertcan, praised the ability to visit more than 30 attractions over their stay, making it clear that the pass significantly enhances the sightseeing experience.

Westminster Abbey and St Paul’s Cathedral are also highlights, offering insights into Britain’s religious history. Visitors frequently mention that these sites can have long queues, which the pass helps bypass.

Modern Skyscrapers and Panoramic Views

The Shard and London Eye are big draws, especially for panoramic city views. While the London Eye is only included with the Plus upgrade, many reviewers found that using the pass to skip lines at these busy attractions saved hours of waiting — something Sheri-Lyn appreciated.

Unique Experiences and Tours

The pass also grants entry to stadium tours like Emirates Stadium and Wembley, which sports fans love. The Big Bus Hop-On Hop-Off tour is another favorite, with guides providing lively commentary on the city’s landmarks — reviewed as a great way to see London at your own pace.

Unusual and Cultural Gems

Beyond the popular sights, the pass covers museums, historic houses, and even outdoor gardens like Kew Gardens and Hampton Court Palace. Reviewers appreciated discovering less crowded, but equally captivating spots such as the Fan Museum and the London Canal Museum.

Transportation and Extra Perks

When you upgrade to London Pass Plus, the experience becomes even smoother with bus and river tours, including Uber Boat by Thames Clippers and the 2-day hop-on hop-off bus tour. This flexibility allows travelers to combine sightseeing with comfortable, scenic transportation options — a real time-saver and a way to enjoy the city from a different perspective.

Many reviewers highlighted the value of the included transportation, especially considering the cost of individual tickets for these services. The river cruise and bus tours are praised for adding variety and making logistics easier, especially when visiting attractions that are spread out.

How Does It Save You Money?

The price point of the pass varies depending on the duration chosen, but many reviewers discovered that it more than paid for itself after visiting just a handful of the included attractions. One commented that they experienced more than 30 attractions and saved over £500.

In essence, if you plan to visit several major sights and take advantage of the transport options, the pass brings considerable savings — and the added benefit of priority access.

Practical Tips Based on Reviews

Plan ahead: Use the app to reserve tickets for popular attractions, especially Windsor Castle, which is only available after 1 PM on certain days.
Start early: To maximize your days, it’s best to begin sightseeing early in the morning.
Print or download your QR code: Many reviewers, like Sheri-Lyn, found it easier to have a printed copy ready.
Be aware of reservation requirements: Some sites need booking in advance, so check the app regularly.
Choose activities wisely: To get the most value, focus on attractions that normally have high ticket prices or long queues.

Who Is the London Pass® Best For?

This pass is perfect for first-time visitors eager to cover multiple major sights without rushing or overspending. It’s also great for families or groups that want a structured yet flexible itinerary. Those who enjoy self-guided exploration and planning will appreciate the app’s itinerary features and ease of access.

However, travelers with mobility issues should note that the pass is not suitable for wheelchair users. Also, if you’re only planning a brief visit or a few specific spots, the pass might be less economical.

The Sum Up

The London Pass® by Go City offers a smart way to explore London’s highlights, combining savings, convenience, and variety. Whether you’re eager to see historic castles, modern towers, or enjoy scenic river cruises, this pass supports a well-rounded, efficient itinerary.

The reviews show it’s especially valued for the time saved in queues, easy access, and the ability to see a wide range of attractions comfortably. It’s an excellent choice for those wanting to maximize their London trip without breaking the bank.

For travelers who thrive on planning and want the flexibility to customize their days, the London Pass® is a worthy investment. Just remember to reserve ahead at popular spots and make good use of the app — your London adventure is about to get a whole lot easier.

FAQ

How long is the London Pass® valid?
The pass is valid for 1 to 5 days, depending on which option you choose, and becomes active on your first attraction visit.

Can I buy the pass in advance?
Yes, you can purchase the pass online and receive an instant digital version, ready to use on your smartphone.

Is the pass suitable for everyone?
It’s not suitable for wheelchair users, and some attractions may have special access requirements. Always check the specific site beforehand.

Do I need to reserve attractions?
Many popular sites require reservations, especially with the Plus upgrade. Use the Go City app to secure these spots.

What does the pass include?
It covers top attractions like Tower of London, Tower Bridge, Westminster Abbey, and more. The Plus version includes additional premium attractions and transport options.

How do I use the pass?
Simply show the QR code from the app at the entrance of each attraction. Many venues recognize it instantly for quick entry.

Can I use the pass for transportation?
Yes, with the Plus upgrade, you get access to bus and river tours, making it easier to get around and enjoy scenic views of London.

Whether you’re a first-timer or a seasoned visitor, the London Pass® offers a practical, cost-effective way to see the best of London — just plan wisely, and enjoy your trip!