Planning a trip to Tokyo and eager to add a touch of traditional Japanese style to your visit? The Authentic Silk Kimono Experience at ENNNICHI in Asakusa offers a beautifully curated glimpse into Japan’s sartorial heritage. It’s a perfect way to blend cultural appreciation with a fun, elegant activity, whether you’re a first-timer or a seasoned traveler.
What makes this experience stand out? First, you’ll be dressed in genuine, high-quality silk kimono pieces, known for their luminous sheen and soft feel. Second, the styling is handled by licensed, nationally certified kimono masters who ensure you look and feel your best. Third, the indoor photo space allows for timeless snapshots that capture your moment of cultural elegance. Despite its many impressive features, it’s worth noting that the experience is by appointment only, so planning ahead is a must.
This tour suits travelers who value authentic cultural moments, enjoy dressing up, or want a memorable keepsake from their Tokyo trip. If you’re someone who prefers a personalized, relaxed setting rather than large groups or hurried tours, this might just be your favorite activity in Asakusa.
- Key Points
- A Closer Look at the Kimono Experience
- Photos and Memories
- Practical Details and Value
- Authenticity and Unique Features
- Who Is This Experience Best For?
- The Sum Up
- FAQ
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Key Points

Authentic Pure Silk Kimono: Experience the softness and sheen of real silk—rare among typical kimono rentals.
Expert Styling: Licensed kimono stylists ensure a comfortable and beautiful fit, elevating even first-timers.
Private, Calm Atmosphere: The spacious, two-floor studio above the Sanrio building offers a peaceful environment for dressing and photos.
Personalized Service: Limited to small groups or individual bookings, guaranteeing attentive care.
Photogenic Moments: Indoor studio space for capturing timeless, high-quality photos.
Convenient Location: Just a few minutes’ walk from Senso-ji Temple and accessible via nearby subway stations.
You can check availability for your dates here:A Closer Look at the Kimono Experience

The ENNNICHI Kimono Rental in Asakusa delivers a thoughtfully curated experience that emphasizes quality and tradition. The studio’s location above the Sanrio Building might sound playful, but the atmosphere inside is serene and elegantly appointed. With two floors dedicated to dressing and photography, it’s designed to feel both spacious and intimate.
Dressing in a kimono is the first highlight. The process begins with a one-on-one fitting session, where licensed kimono stylists carefully guide you through each step. Guests have praised the stylists’ professionalism—some shared that the fit was so comfortable, they almost forgot they were wearing it. You should expect a moment of calm in a relaxing environment, unlike hurried rental shops that rush your dressing.
The silk kimono collection is a standout feature. Many reviews mention the high quality of the fabrics—soft, rich-colored, and with a luminous sheen. These are not your everyday rental kimonos; they’re authentic, luxurious pieces that elevate the experience. Guests report feeling like they’re stepping into a living piece of art, with the silk draping beautifully and moving gracefully as they walk.
Getting ready takes about 30-45 minutes, giving you plenty of time to enjoy the process. Once dressed, you’re free to explore the charming streets of Asakusa, famous for historic sites like Senso-ji Temple. The staff often recommend strolling through the lively Nakamise shopping street or visiting the temple grounds, which look especially picturesque in kimono.
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Photos and Memories

A major feature of this experience is the indoor photo studio. The space is thoughtfully designed, providing beautiful backdrops that highlight your kimono’s details. Several guests have mentioned how easy it was to take professional-looking photos without leaving the studio—ideal if you want high-quality souvenirs or shareable social media shots.
Optional add-ons like professional photography and hairstyling are available, making the experience even more polished. Those who’ve opted for these extras say the photos turned out stunning, capturing their elegance perfectly. However, even without extras, the staff’s guidance results in charming, natural images that recall this special day.
Practical Details and Value

The duration of 1.5 hours is just right—long enough to enjoy dressing, some exploration, and photos, but not so long as to feel tiring. The experience is by appointment only, with a maximum of 8 participants, which ensures personalized attention.
Pricing isn’t explicitly mentioned, but considering the focus on high-quality silk kimono, expert stylists, and private studio time, it’s a premium offering. Still, many reviewers feel that the authenticity and intimacy make it a good value for a memorable cultural activity. Plus, the option to reserve now and pay later adds flexibility, especially useful if your plans are still firming up.
Guests are asked to return their kimono by 17:00 or consider an overnight option, providing convenience for travelers who want to extend their day or explore more in the evening.
Location-wise, being close to Senso-ji and accessible from nearby subway stations (Tsukuba Express and Ginza Line) makes it easy to integrate into a day of sightseeing. The studio’s peaceful, private environment sets it apart from more commercial rental shops, offering a true sense of Japanese elegance.
Authenticity and Unique Features
The most compelling aspect of this experience is the genuine silk kimono. Unlike typical rental shops that might use synthetic fabrics or blend materials, ENNNICHI’s collection is rooted in tradition. Many reviews highlight the soft texture and rich colors that make the kimono feel special and authentic.
Another highlight is the personalized styling. The certified stylists are praised for their professionalism, making sure each guest feels comfortable and confident. This attention to detail is crucial if you’re new to wearing kimono or want to ensure a flattering fit.
The indoor photo studio is not just a convenience but a feature that adds value. Guests appreciated how they could take beautiful images without the hassle of outdoor photography, which can be unpredictable due to weather or crowds.
More Great Tours NearbyWho Is This Experience Best For?

This kimono experience caters well to travelers who seek authentic culture with a personal touch. It’s ideal for those wanting to dress up during their trip, whether for a special occasion or simply to enjoy a different perspective of Tokyo. The small group setting and private studio make it perfect for families, couples, or solo travelers who appreciate quality and attention.
It’s also well-suited for Instagram lovers or anyone wanting high-quality souvenirs of their stay. Given the optional photography services, it’s a favorite for those who want professional photos in traditional attire.
However, travelers on a tight schedule should note the need to book in advance. Also, those with sensitivities to fitting procedures or who prefer more casual, spontaneous activities might find it a bit structured.
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The Sum Up

The Authentic Silk Kimono Experience in Asakusa offers a blend of elegance, tradition, and personalized service that can turn a regular sightseeing day into a memorable cultural journey. From the luxurious silk fabrics to the carefully curated photos, every element is designed to make you feel special. Whether you’re celebrating a special occasion or simply want to add a unique twist to your trip, this experience delivers genuine quality and a touch of Japan’s timeless beauty.
It’s best suited for travelers who value authenticity and comfort, and who want the option to capture their moment in a stunning setting. The small-group format ensures relaxed, attentive service that makes dressing in a kimono a joyful process, not a rushed chore. For those willing to plan ahead, this experience promises a refined, memorable cultural highlight.
FAQ
How long does the Kimono experience last?
It lasts approximately 1.5 hours, including dressing, photos, and strolling or exploring the surroundings.
Is the kimono genuine silk?
Yes, the collection features authentic, pure silk kimono, known for their soft texture, rich colors, and elegant sheen.
Can I get professional photos taken?
Yes, professional photography is available as an optional add-on, and guests have reported stunning results.
Is the experience suitable for beginners?
Absolutely. The licensed stylists ensure a comfortable, flattering fit, even for first-timers or those unfamiliar with kimono dressing.
Where is the meeting point?
It’s located above the Sanrio Building at VORT Asakusa, 1-17-4 Asakusa, Taito-ku, Tokyo, near Senso-ji and accessible from multiple subway stations.
Do I need to book in advance?
Yes, it’s by appointment only, with limited spots for small groups, so booking ahead is recommended.
What should I wear or bring?
Guests are generally dressed casually for the day, and the studio provides everything needed for dressing. It’s best to wear easy-to-remove clothing underneath.
What if I want to extend my kimono experience?
You can choose the overnight option, allowing you to keep the kimono on longer or explore more in the evening.
Are there any language options?
While not explicitly stated, the experience is offered by a Japanese provider, and booking is likely available in multiple languages or with assistance.
What is the cost?
Pricing details are not specified, but the focus on high-quality silk and personalized service suggests a premium offering. Many find it worthwhile for the quality and memorable photos.
This detailed review highlights that the Authentic Silk Kimono Experience in Asakusa is an exceptional way to taste Japan’s traditional elegance firsthand. It’s a chance to look stunning, learn about kimono culture, and take home beautiful memories—an experience worth planning for if you want more than just sightseeing.
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