15 Best Tours & Experiences In Ehime Prefecture

Ehime Prefecture is a treasure trove of authentic experiences that go beyond the typical sightseeing. Known for its hot springs, crafts, and delicious local foods, Ehime offers a wide array of tours to satisfy different interests. Whether you’re curious about traditional crafts like washi papermaking, eager to explore historic castles, or want to indulge in local sake and sweets, you’ll find something memorable here. Our favorite picks include the private taxi tour combining washi-making and gold leaf art—a perfect blend of hands-on culture and scenic stops—and the full-day private trip with a licensed guide for those who want an in-depth look at Matsuyama’s highlights. This list aims to help you choose the ideal experience based on your schedule, interests, and budget.

1. Private Taxi: Washi-Making & Gold Leaf, Acclaimed Sake in Ehime

At number one, this 6-hour private taxi experience offers a deep dive into Ehime’s craft traditions. You’ll visit Ikazaki Shachu, the only gilded washi paper maker in the world, where you can craft your own piece of handmade washi. The tour also includes a visit to Chiyonokame Brewery, a 300-year-old sake brewery recognized for its exquisite brews. Along the way, enjoy scenic coastal views at Futami Seaside Park and sample regional specialties. The highlight is the world’s only gilded washi experience—a true one-of-a-kind craft. With a perfect rating of 5.0 based on 6 reviews, travelers appreciate the flexibility and unique hands-on activities. This tour is best suited for those wanting a blend of culture and beautiful scenery, all in a compact half-day outing.

Bottom Line: A highly personalized, craft-focused experience that pairs tradition with scenic beauty. Ideal for craft lovers and culture seekers.

2. Matsuyama Half-Day Private Trip with Government-Licensed Guide

For around $98, this 4-hour private tour is a smart choice for travelers who want a curated look at Matsuyama with minimal fuss. Led by a multilingual guide with official certification, you’ll explore iconic sites like Dogo Onsen Honkan, the historic bathhouse that inspired the film Spirited Away, and Matsuyama Castle, one of Japan’s twelve original castles. The tour also includes a visit to Ishite-ji Temple, a serene spot near Dogo Onsen. Reviewers highlight the guide’s insightful commentary and local knowledge. This tour suits those who prefer a city-focused experience with cultural insights but want the flexibility of a short, well-organized trip.

Bottom Line: An efficient way to see Matsuyama’s key sights with expert guidance. Perfect for first-timers or those short on time.

3. Small-Group Walking Tour of Matsuyama and Minakuchi Brewery

At only $68 and lasting about 2.5 hours, this small-group tour offers an intimate look at Matsuyama’s castle town and the Minakuchi Shuzo brewery. Starting from Dogo Onsen Station, you’ll stroll past Isaniwa Shrine, a 1,000-year-old spiritual site, and visit Dogo Onsen Honkan for some unique local ambiance. The walk continues through quiet neighborhoods, ending with a personalized sake label creation at Minakuchi Brewery, where you can choose a meaningful word to craft into your own label. Guests praise the guide’s friendly attitude and the chance to engage with local traditions. This tour is perfect for those who want a leisurely walk with a creative ending.

Bottom Line: An engaging, small-group tour that combines culture, history, and a creative craft activity—great for those who enjoy a relaxed pace.

4. Japanese Bridal Photography Experience in historic Uchiko

This 2.5-hour bridal photography session offers a chance to wear traditional kimono in Uchiko’s historic streets. With options for ten different kimono styles, you’ll be photographed in scenic districts like Yokaichi & Gokoku, which are perfect settings for capturing memorable images. The experience includes a professional photographer and a donation to local preservation efforts. While it’s a premium activity at $845, it provides a rare opportunity for authentic kimono dressing and high-quality photos in a charming town. Ideal for couples wanting a special souvenir or anyone interested in traditional Japanese attire.

Bottom Line: A luxurious, culturally immersive photo shoot that combines fashion, history, and community support—best suited for a special occasion or those wanting a lasting memory.

5. Named Valley Canyoning

For active travelers, this 6-hour canyoning tour is an adrenaline-fueled way to explore Japan’s most popular canyon in Ehime. The course takes you through Ashizuri Uwakai National Park, where you’ll navigate Meguro River’s scenic gorge, including Yukiwa no Taki, a 40-meter waterfall, and natural pipe slides. The tour emphasizes safety and fun, with expert guides leading the way through this adventurous landscape. Reviewers note the professional coaching and the opportunity to experience Japan’s wilderness up close. Suitable for those with some fitness and a taste for adventure, it’s a different way to connect with nature while getting your heart pounding.

Bottom Line: An exhilarating outdoor activity perfect for active types eager to see Japan’s rugged beauty from a different angle.

6. Matsuyama Full-Day Private Trip with Government-Licensed Guide

This 6-hour private tour is designed for travelers who want to see Matsuyama comprehensively. Led by a professional guide, you’ll visit the iconic Dogo Onsen Honkan and explore Matsuyama Castle, as well as lesser-known spots like Ryōtarō Shiba Museum and local shopping streets. The full-day format allows for a deeper dive into the city’s stories and hidden treasures. Guests praise the personalized itinerary and the guide’s ability to tailor the experience. It’s ideal for those who want a flexible, personalized exploration with a knowledgeable host.

Bottom Line: A well-rounded, private experience suited for travelers who prefer a customized day in the city.

7. Matsuyama Private Customizable Full Day Tour

This customizable 8-hour private tour is perfect for those who want full control over their day. After filling out a detailed form, you can choose to include castle visits, temples, shopping, or local eateries. The flexibility allows you to craft an experience that matches your interests, from exploring serene temples to tasting local sweets. The guide will help bring your preferences to life, making this ideal for travelers seeking a personalized itinerary. Reviewers note the attention to detail and the smooth organization. It’s suited for those with specific interests or limited time and looking to maximize their exploration.

Bottom Line: Highly flexible for a tailored day with a private guide—best for travelers who know what they want to see.

8. OZU STORIES Ozu Castle Town Regeneration Stories

This 2-hour tour in Ozu City focuses on urban renewal and preservation efforts. It discusses how old houses are being restored and repurposed amid declining populations. You’ll learn about Ozu’s revitalization projects and see some of the historic residences. While it’s a shorter tour, it offers insight into regional challenges and community resilience. Ideal for travelers interested in urban development and local stories. No reviews are available, but the tour’s focus on preservation makes it informative.

Bottom Line: A brief but meaningful look at regional efforts to preserve culture amid change—great for history and social impact enthusiasts.

9. Matsuyama Castle & Hidden Local Sweets: Artisan Shop Tasting Tour

For about $78, this 3-hour tour combines castle exploration with local culinary delights. Starting with a guided walk through Matsuyama Castle, you’ll then visit neighborhood shops to sample traditional sweets like Iyokan orange soft-serve and fermented rice drinks. The tour emphasizes local food culture rather than touristy spots, giving you a taste of daily life. Reviewers mention the insider knowledge of the food specialists. This tour suits food lovers and those wanting a more authentic connection to castle town life.

Bottom Line: A flavorful, culturally rich experience blending sightseeing and local treats—ideal for food and history fans.

10. Audio Guided Tour in Matsuyama Castle

This 30-minute to 1.5-hour self-guided audio tour offers a cost-effective way to learn about Matsuyama Castle. Using your smartphone, you’ll hear stories about castle defenses, architecture, and notable figures. It provides engaging insights in a flexible format, perfect for those who prefer exploring at their own pace. Reviewers appreciate the interesting storylines that bring the castle’s history alive. It’s best suited for visitors who want an affordable, independent experience.

Bottom Line: An economical, self-paced way to enrich your visit with detailed stories—great for curious explorers.

11. Off the beaten Japan Cruise through Noshima Islands Tides

This 9 to 10-hour tour offers a unique perspective on Japan’s Seto Inland Sea with a luxury cruise retracing pirate routes. The cruise includes visits to Noshima Islands, and Miyajima, with the chance to see clashing tides and scenic bridges. The experience combines cruise comfort with adventure, making it a special day out. While there are no reviews yet, the detailed itinerary and the chance to explore remote islands appeal to those interested in sea-based adventures and regional scenery.

Bottom Line: A comprehensive day at sea for those wanting a mix of sightseeing and maritime adventure.

12. [Town walk] Stroll around Matsuyama Castle and enjoy local shopping

This 2.5-hour walk combines castle visits with shopping at Okaido arcade and Ropeway Street. You’ll explore historic sites, then relax over Iyokan orange soft-serve or Amazake, a sweet fermented rice drink. The tour offers a taste of local life, with easy access to bustling shopping streets and castle town. Perfect for travelers who want a relaxed day of sightseeing and browsing local shops, with the convenience of admission to Matsuyama Castle included.

Bottom Line: A balanced mix of history and leisure, suited for those who enjoy strolling and sampling local flavors.

13. English Haiku Experience at Matsuyama Castle

This 4.5-hour experience combines literature and scenery. As the birthplace of Masaoka Shiki, Matsuyama is perfect for a haiku-inspired activity. The tour includes a walk around Matsuyama Castle and a creative session where you craft your own haiku poem guided by experts. The experience offers a unique cultural twist that appeals to poetry lovers and those interested in Japanese language arts. It’s a niche activity, but highly rated for its engaging, educational approach.

Bottom Line: A creative, poetic way to connect with Matsuyama’s literary heritage—ideal for artsy travelers.

14. Traditional Japanese Candle Making and Uchiko Walking Tour

For those who love crafting, this 3.5-hour tour involves learning how to make traditional Warosoku candles—a 200-year-old skill. The workshop, led by master artisans, takes place in Uchiko’s historic streets, followed by a walking tour of the charming town. You’ll also enjoy matcha with local sweets. The experience combines hands-on craftsmanship with culture, all for about $429. It’s best suited for craft enthusiasts looking for a meaningful, traditional activity.

Bottom Line: An authentic, artisan experience that results in a keepsake and memorable cultural insight.

15. All in One Matsuyama Day Tour Private Taxi for Up to 9 Guests

This private taxi accommodates up to nine guests and offers a customizable full-day experience. You can include visits to hot springs, castles, temples, or local markets—all tailored to your interests. The spacious vehicle features luggage space and comfortable seating, perfect for exploring multiple sites without the hassle of public transport. With a starting price of $683, it’s suitable for families or groups wanting a luxury, flexible tour at a premium but convenient cost.

Bottom Line: Ideal for groups seeking a personalized, comfortable way to explore Matsuyama and beyond at their own pace.

How to Choose the Right Tour in Ehime

When selecting your ideal experience, consider your interests, budget, and available time. For an immersive craft experience that includes washi-making and sake tasting, the Private Taxi: Washi-Making & Gold Leaf offers a memorable half-day. If you prefer a comprehensive city overview with a knowledgeable guide, the Matsuyama Full-Day Private Trip might suit you best. For those passionate about local foods and sweets, the Castle & Sweets Tour provides a flavorful journey. Adventure seekers should look at the Named Valley Canyoning for a thrilling outdoor experience, while history buffs might enjoy the Ozu Castle Town Regeneration Tour.

Booking early is advisable, especially for popular activities like bridal photos or private guides, to ensure availability. Consider the cost and duration—a half-day tour may be perfect for a quick taste, while full-day experiences suit travelers eager for a deeper immersion.

In summary, Ehime offers a wide range of memorable activities—from craft and culinary tours to outdoor adventures and cultural explorations. Whether you’re interested in hands-on traditions, seeking scenic boat cruises, or exploring historic sites with a private guide, you’ll find options that fit your style. For a relaxed, enriching experience, start planning early and choose the tour that excites you most. Ehime’s charm and craftsmanship await—don’t miss out.