Experience Sapporo’s Winter Charm with a Private Taxi Tour
If you’re searching for a way to make the most of a day in Sapporo during the colder months, this private 8-hour taxi tour offers a fantastic mix of local tradition, sweet indulgence, and seasonal outdoor fun. The tour is operated by Go Hokkaido and features a cozy jumbo taxi for up to 8 guests, making it an ideal choice for families, friends, or couples seeking a personalized experience.
What we love about this tour? First, it combines three distinct activities—smelt fishing, strawberry picking, and a chocolate factory visit—into one seamless day. Second, the flexibility and privacy of a private tour mean you’re free to tailor the experience or simply enjoy the journey without feeling rushed. Lastly, the local, authentic vibe—from catching fish on a frozen lake to sampling strawberries straight from the patch—delivers genuine Hokkaido charm.
However, it’s worth noting that this experience runs on a tight schedule, with specific timings for each activity. Travelers who prefer a more relaxed, unstructured day might find this a bit hurried, especially if they want to linger longer at each spot. Still, for those eager to tick multiple boxes in one day, this tour hits the sweet spot.
This experience is perfect for travelers wanting a fun, action-packed day that showcases winter in Hokkaido in an engaging and hands-on way. It’s especially suited for curious food lovers, outdoor enthusiasts, and anyone looking to enjoy a catered, intimate adventure.
- Key Points
- A Deep Dive into the Tour Experience
- Comfortable Private Transportation
- Smelt Fishing at Shinshinotsu Village
- Strawberry Picking in Winter
- ROYCE Cacao & Chocolate Town Tour
- Practicalities and Value
- Who Will Love This Tour?
- Final Thoughts
- FAQ
- More Food & Drink Experiences in Sapporo
- More Tours in Sapporo
- More Tour Reviews in Sapporo
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Key Points

- All-in-One Experience: Combines smelt fishing, strawberry picking, and a chocolate factory tour into one day.
- Private and Flexible: Personal transportation means no crowded group, and you can customize your pace.
- Authentic Local Activities: Fish fresh catch for tempura, pick strawberries in season, and tour a renowned chocolate factory.
- Convenient Logistics: Hotel pickup and drop-off in central Sapporo make it easy to join.
- Efficient Use of Time: Well-structured itinerary ensures maximum activity with minimal downtime.
- Cost-Effective for Private Tour: At around $264 per person, you gain diverse experiences without the hassle of planning separate excursions.
A Deep Dive into the Tour Experience

Looking for more options in Sapporo? We've reviewed plenty of other experiences.
Comfortable Private Transportation
The tour uses a jumbo taxi, comfortably accommodating up to 8 passengers. This setup means you and your companions can relax and chat during the drive, enjoying the scenic views of Hokkaido’s winter landscape. The convenience of hotel pickup in central Sapporo eliminates the hassle of navigating public transport or renting a car, making it accessible and stress-free.
Smelt Fishing at Shinshinotsu Village
The highlight for many is the two-hour smelt fishing session on a frozen lake in Shinshinotsu Village. Imagine standing on thick ice, casting your line into the clear, cold water—an activity that feels both traditional and exhilarating. The guide will likely assist first-timers and explain the best techniques.
Most importantly, you get to catch your own fish, which will be cooked into tempura right there on-site. The freshness of the tempura—crispy, hot, and just out of the fryer—adds a satisfying touch to the experience. Based on reviews, visitors appreciated the “delicious fish” and the chance to try a hands-on winter activity that’s quite rare outside of the region.
Strawberry Picking in Winter
Next, the tour stops at a strawberry patch for 30 minutes of all-you-can-eat strawberry picking. While strawberries are typically associated with summer, in Hokkaido, winter growing is possible, offering a unique chance to enjoy fresh berries during the colder months. The 30-minute window is enough for a light, sweet snack and plenty of tasting.
Travelers noted that the strawberries are “delicious,” with one reviewer mentioning the fresh taste and the fun of picking your own fruit. It’s a simple pleasure that offers a tactile, taste-rich break from outdoor activities.
ROYCE Cacao & Chocolate Town Tour
The final stop is the ROYCE Cacao & Chocolate Town, where visitors get a 70-minute factory tour. This is a real highlight for chocoholics: see how premium chocolates are made, learn about the process, and of course, shop for souvenirs. ROYCE is famous for its high-quality treats, and the experience offers insight into Japan’s chocolate craftsmanship.
From reviews, visitors loved the opportunity to sample chocolates and appreciated the chance to buy exclusive items unavailable elsewhere. It’s not just a factory visit but a chance to indulge—think of it as the sweet, rewarding end to your busy day.
Practicalities and Value
The tour includes private transportation, insurance, and admission fees—all bundled into a transparent price. You’ll need to cover your own lunch, which is common for tours of this kind, and there’s no guide along the way, meaning you’re free to explore or ask questions during the factory tour.
The 8-hour duration is perfect for fitting in these activities without feeling overly rushed. The schedule is tight but manageable, and the experience offers a good balance of outdoor activity, culinary delight, and cultural insight.
Who Will Love This Tour?
This tour appeals most to travelers who want a well-rounded, authentic taste of winter in Hokkaido. It’s ideal for food lovers eager to try fresh fish and strawberries, families with children who will enjoy the fishing activity, or couples looking for a fun, intimate adventure. The private nature makes it suitable for groups wanting flexibility and a personalized experience.
It’s less suited for those seeking a slow, relaxing day or travelers with limited mobility, as the schedule is quite structured and involves outdoor activities in cold weather.
Final Thoughts

This private taxi tour offers a unique, hands-on way to experience Sapporo and Hokkaido in winter. You’ll enjoy the thrill of catching fresh smelt, savor the sweetness of seasonal strawberries, and indulge in premium chocolates from ROYCE—all in a single day. The combination of outdoor activities, local delicacies, and factory insights makes this a well-rounded, value-packed option.
The personal touch of a private vehicle and flexible schedule ensures you get a more intimate, tailored experience than larger group tours. While timing is precise, the variety of activities keeps the day lively and engaging.
If you’re after an authentic slice of Hokkaido life—one that blends nature, food, and culture—this tour offers a memorable way to spend a winter day.
FAQ

Is hotel pickup included? Yes, pickup and drop-off are provided at central Sapporo hotels, making it very convenient.
How long is the smelt fishing activity? You get approximately 2 hours for smelt fishing, which is enough time to try catching and enjoy your fresh tempura.
What is the strawberry picking like in winter? It’s a 30-minute all-you-can-eat session at a strawberry patch, offering fresh berries even in the colder months.
Can I visit the ROYCE factory without a guide? The factory tour lasts about 70 minutes and includes a guided component, with shopping time afterward.
Is this tour suitable for children? Yes, the activities are family-friendly, especially the outdoor fishing and strawberry picking.
Are meals included? No, lunch is not included; you’ll need to budget for it separately at local eateries or roadside stations.
What’s the transportation like? The tour uses a comfortable, private jumbo taxi—ideal for groups wanting a relaxed ride with scenic views.
How flexible is the schedule? The schedule is quite fixed, but the private setup allows some flexibility if communicated in advance.
What should I bring? Warm clothing, suitable footwear for outdoor activities, and a camera to capture the fun moments.
What’s the overall value? For roughly $264, you gain three distinct experiences, private comfort, and a personalized day that’s hard to match with larger tours.
To sum it up, this private taxi tour provides a well-balanced mix of outdoor adventure, seasonal delicacies, and cultural insight into Hokkaido’s winter lifestyle. It suits those eager for a fun, engaging, and authentic day out, especially if you appreciate a personalized experience and a taste of local life.
More Food & Drink Experiences in Sapporo
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