Private Taxi: Washi-Making & Gold Leaf, Acclaimed Sake in Ehime

Traveling in Japan offers so many chances to dive into local traditions, but few experiences stand out quite like this private tour in Ehime Prefecture. Combining hands-on craft activities with tasting authentic sake and soaking in scenic coastal views, it promises a well-balanced glimpse into the region’s unique heritage—all in just half a day.

What we love about this tour is its personalized approach, with a private taxi making logistics simple and stress-free. The craft workshops are genuinely engaging, especially for those eager to try their hand at traditional Japanese arts. Plus, the sake brewery visit provides a taste of centuries-old brewing techniques, which adds depth to the experience. Lastly, the scenic stop at Futami Roadside Station is a perfect way to enjoy the coastal views and local specialties.

One thing to consider is that the tour is quite packed, with multiple stops squeezed into around six hours. While this keeps the day lively and diverse, it might feel rushed if you’re a slow mover or prefer more leisure time at each site. The tour is best suited for curious travelers who want an authentic taste of Ehime’s craftsmanship and scenery without sacrificing comfort.

This experience suits those who value cultural authenticity, hands-on activities, and a hassle-free day out. Whether you’re a craft lover, a sake enthusiast, or someone eager to explore Japan beyond the usual tourist spots, this tour offers a compelling blend of tradition and scenic beauty.

Key Points

• Authentic Cultural Experiences: Hands-on washi-making and gilding offer genuine insights into local crafts.
• Convenient Private Transport: Pick-up from key stations makes logistics easy, especially for those unfamiliar with public transport.
• Historical Sake Brewery: Over 300 years of tradition with opportunities to taste premium sake.
• Scenic Coastal Stop: Futami Roadside Station delivers ocean views and local produce.
• Small-Group Feel: Private taxi ensures a relaxed, personalized experience.
• Value for Money: Includes workshops, brewery tour, and lunch, making it a comprehensive half-day outing.

Exploring the Ehime Private Taxi Tour

A Seamless Start with Private Pickup

The tour kicks off with a private taxi pickup from central locations like Matsuyama Station, Matsuyama-shi Station, or Dogo Onsen Station, or even from nearby hotels. This is a major plus—no need to fuss with public transport or navigation in a foreign language. The driver, who offers basic English guidance, is there to ensure a smooth beginning, setting a relaxed tone for the day.

First Stop: Futami Roadside Station & Seaside Park

Your first taste of Ehime’s coastal charm is at Futami Roadside Station, a scenic rest stop with ocean views that immediately helps you unwind. Here, you can browse regional delicacies such as mikan citrus, fresh seafood, and local souvenirs. The reviews highlight how this stop offers a perfect blend of relaxation and local flavor—a great opportunity to snap photos and soak up the maritime atmosphere. Many appreciate the chance to enjoy a light meal at the café while watching the waves roll in, making it a peaceful way to start the day.

Discovering Ikazaki Shachu: Gilded Washi Masterpieces

Next, you’ll visit Ikazaki Shachu, a studio that’s been preserving 1,000 years of washi papermaking tradition. This is no ordinary craft visit. Ikazaki Shachu is the only producer in the world that gilds washi paper with gold leaf—an exclusive feature that makes this experience unique.

Here, you’ll get a factory tour that shows the entire process, from raw materials to finished products. What makes this stop stand out, as highlighted by reviews, is the opportunity to create your own handmade washi paper. Using a large frame (about 40cm x 55cm), you’ll learn the delicate art of papermaking. The instructor is described as clear and encouraging, making even beginners feel capable of creating something beautiful.

And the gilding element? You’ll decorate a postcard with European-style gilding, blending Japanese craftsmanship with a touch of Western elegance—something you can proudly take home as a souvenir.

Sake Brewery Experience: 300 Years of Tradition

After the artsy session, it’s time to visit Chiyonokame Brewery, a heritage sake brewery founded in 1716. Recognized at Japan’s National New Sake Competition, this brewery offers an authentic glimpse into traditional brewing methods.

The tour involves learning how sake is crafted, from rice polishing to fermentation. Many reviewers appreciated the worry-free tasting experience—a key highlight being able to sample two premium sake varieties without any pressure or concerns about overindulgence. The brewery’s longstanding reputation assures quality and craftsmanship, making it a memorable tasting session.

Final Stop: Dogo Onsen Honkan

The tour wraps up at Dogo Onsen Honkan, Japan’s oldest hot spring bathhouse. While most travelers can choose to continue relaxing at Dogo Onsen or head back to their hotel, the convenience of this location as a drop-off point ensures you’re not left wandering. Many reviewers appreciated the historic ambiance and the opportunity to unwind at this iconic site, which has inspired countless stories and movies.

What the Tour Includes and Why It Matters

The package covers private transportation, ensuring comfort and flexibility, especially when moving between multiple activities. The workshop fees for washi and gilding are included, giving you full access to hands-on experiences. The brewery tour and sake tasting are also part of the package.

Lunch is included, featuring a special weekly set with a drink, which adds value and allows you to enjoy a local-style meal without extra planning.

However, note that professional guides are not included—the driver provides basic guidance, but you’ll be relying on the local guides at each workshop. Some reviews mention the knowledgeable and friendly staff, which enhances the experience.

Duration and Price

At around 6 hours for $236.11 per person, the tour offers a comprehensive yet manageable half-day exploration. It’s priced fairly considering the inclusions—craft workshops, brewery tour, lunch, and private transport—making it a good deal for those wanting a rich culture without overextending their day.

Authenticity and Reviewer Insights

Multiple reviews emphasize how authentic and well-organized this tour is. For example, one reviewer noted, “The paper making workshop was in the real factory, so we could observe real production,” which highlights the genuine nature of the experience. The hands-on crafting is clearly a standout, with guests excited to keep their handmade souvenirs, like gilded postcards or washi sheets.

Another reviewer mentioned how scenic the coastal views are, which enhances the overall appeal of the journey. The combination of nature, craftsmanship, and tradition creates a well-rounded experience that feels meaningful rather than superficial.

Final Thoughts: Who Will Love This Tour?

This tour is ideal for culture enthusiasts, craft lovers, and anyone curious about traditional Japanese arts and sake. It’s perfect if you want a day that balances learning, tasting, and sightseeing without feeling hurried. The private transport, inclusive activities, and scenic stops mean you can enjoy a relaxing, intimate immersion into Ehime’s local heritage.

It’s especially well-suited for those who prefer hands-on experiences—creating your own washi paper or gilded postcard adds a personal touch that makes the day memorable. Plus, the comprehensive nature of the tour makes it a good value, combining multiple highlights into one seamless outing.

FAQs

Is transportation included in the tour price?
Yes, a private taxi with a driver is included, making logistics straightforward and comfortable, especially for those unfamiliar with local transit.

Can I start the tour from a hotel?
Yes, pickup is available from surrounding hotels, in addition to stations like Matsuyama and Dogo Onsen.

How long does each stop last?
Stops are typically around an hour each, with some flexibility. The whole tour lasts approximately 6 hours.

Are the workshops suitable for beginners?
Absolutely. The guides are described as clear and encouraging, making it easy for first-timers to participate and create something memorable.

What does the brewery tour include?
It includes a traditional brewery visit and tasting of two premium sake varieties, recognized at Japan’s National New Sake Competition.

Is lunch included?
Yes, a set lunch with a weekly special and a drink are part of the package.

Is this tour family-friendly?
Most travelers seem to find it accessible, but it’s best for those comfortable with walking and participating in craft activities.

What’s the best time to book?
Most travelers book at least a few weeks in advance, especially during peak seasons, to secure availability.

In The Sum Up

This private taxi tour in Ehime offers an excellent balance of culture, scenery, and hands-on learning. With opportunities to create traditional crafts, taste award-winning sake, and enjoy coastal vistas, it’s a perfect introduction to Japan’s lesser-known regional charms. The combination of authentic craftsmanship and scenic stops makes it a rewarding experience for curious travelers seeking meaningful engagement.

Ideal for those who value personalized service, cultural depth, and good value, this tour delivers a memorable half-day in one of Japan’s beautiful prefectures. Whether you’re a craft enthusiast, a sake lover, or simply eager to experience Japan’s regional charm, this carefully curated adventure won’t disappoint.