Madeira Island: Full Day Jeep Tour - Pico do Arieiro, East

If you’re looking to explore Madeira in a way that mixes adventure, culture, and jaw-dropping scenery, a full-day Jeep tour covering Pico do Arieiro and the eastern highlights might just be your best bet. While we haven’t personally taken this exact trip, the detailed reviews and itinerary paint an inviting picture of what to expect.

What we love most about this experience is the chance to enjoy breathtaking panoramic views from Pico do Arieiro, the opportunity to walk through the UNESCO-listed Laurisilva Forest, and the charm of visiting traditional villages like Santana. Plus, sampling Madeira’s famed Poncha and learning about rum-making strikes the perfect balance between scenic beauty and local culture.

A possible consideration is that the day involves quite a bit of driving on mountainous roads, which might be daunting for those prone to motion sickness or with back problems. Still, for those who enjoy a good scenic adventure and culture, this tour offers excellent value. It’s especially suited for active travelers who want a comprehensive taste of Madeira’s natural beauty and heritage.

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Key Points

Stunning Views: You’ll get panoramic vistas from Pico do Arieiro, Madeira’s third-highest peak.
Cultural Stops: Village of Santana and Caniçal reveal authentic Madeiran traditions and history.
Guided Nature Walk: A levada walk in Laurisilva Forest offers close-up encounters with native flora and fauna.
Local Flavors: Tasting Poncha and visiting rum distilleries deepen your appreciation for Madeira’s spirits.
Comfortable Transportation: The jeep comfortably navigates mountain roads, making scenic driving part of the fun.
Flexible Options: Private or small group tours allow for a personalized experience.

This full-day jeep tour promises a lively mix of scenic drives, cultural insights, and outdoor adventures, designed to give travelers a well-rounded visit to Madeira’s east side.

You can check availability for your dates here:

Starting Point: Convenient Pickup and Introduction

The journey begins with a pickup from either Pestana CR7 in Funchal or nearby locations, making it accessible whether you’re staying centrally or nearby. Once aboard, your guide—speaking English, Portuguese, and French—sets expectations, shares safety tips, and gets you excited for the day ahead. Expect a small, intimate group setting, which enhances the feeling of discovery rather than being lost in a crowd.

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Pico do Arieiro: Views from the Clouds

Your first major stop is Pico do Arieiro, at 1,818 meters. It’s the island’s third-highest point, and you’ll understand why as you take in the sweeping views across jagged peaks and verdant valleys, often shrouded in clouds. This spot is a photographer’s dream, offering picture-perfect moments at every turn.

Reviewers highlight the “breathtaking scenery” and the “scenic drive” as standout aspects. One mentions that the scenery is magical, especially when the clouds roll through, creating a sense of being on top of the world.

Ribeiro Frio and the UNESCO-listed Laurisilva Forest

Next, you’ll visit Ribeiro Frio, a lush green haven with a remarkable levada walk. The 45-minute guided stroll takes you through Madeira’s UNESCO-listed Laurisilva Forest, famous for laurel trees and orchids.

Travelers have expressed how much they appreciated this part of the tour, with one describing the walk as a chance to see native plant species and spot rare wildlife, like the Madeiran goldfinch. The walk is beginner-friendly but offers enough charm and greenery to feel like a true nature escape. Plus, learning about Madeira’s ancient irrigation systems adds a layer of cultural intrigue.

Santana: A Village in a Fairy Tale

The colorful traditional houses of Santana make it a picture-perfect stop. You’ll have around 30 minutes to walk through the village, admire the iconic thatched roofs, and soak in the atmosphere. Several reviews mention how this stop represents the rural heart of Madeira, with a chance to see artisans or buy local handicrafts.

While lunch isn’t included in the tour, many travelers opt for a meal at local restaurants, sampling Madeira’s specialties like espetada or grilled fish. Expect to pay separately but with plenty of delicious options nearby.

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Porto da Cruz: Rum, Sugar, and Ocean Views

In Porto da Cruz, you’ll visit a rum distillery—Casa do Rum—to learn about the island’s sugar cane heritage and traditional spirits. The tasting session is a highlight, with reviewers noting that the rum and Poncha (Madeira’s iconic cocktail) are authentic and flavorful.

One reviewer shared that their guide, Miguel, was very friendly and professional, making the tasting both educational and fun. The coastal scenery here is also spectacular, providing opportunities for photos by the sea.

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Final Stop: Caniçal and Maritime Heritage

Your last stop is the fishing village of Caniçal, with its peaceful seaside vibe and deep maritime roots. It’s a quieter spot to soak in the coastal views and learn about Madeira’s whaling past. The reviews mention the spectacular coastal scenery and the chance to see a different side of the island’s history.

Returning and Reflection

After a full day of adventure, the tour concludes with a comfortable drive back to your original pickup point. Many reviews praise the knowledgeable guides, such as Greg and Miguel, for their friendliness, humor, and safety-conscious driving. Their insights make the trip feel more personal and engaging.

While many tours focus solely on natural scenery, this experience combines sightseeing with cultural insights, with memorable stops that showcase Madeira’s authentic charm. The inclusion of a levada walk in Laurisilva Forest offers an intimate encounter with the island’s lush landscape, far beyond just looking at photos from afar.

The visit to Santana’s iconic houses provides a tangible connection to Madeira’s rural traditions, while the rum tasting in Porto da Cruz enhances appreciation for local spirits. The scenic drives through mountains, coastal villages, and forested areas make every minute feel purposeful.

The tour’s 6-hour length strikes a good balance—long enough to cover significant sights without feeling rushed. The small-group or private options mean you’ll get personalized attention, making the experience more tailored.

Transportation and Comfort

Traveling in a jeep is a highlight in itself—the vehicle handles the winding mountain roads with confidence, and many find the open-air aspect enhances the views and sense of adventure. The timing of stops allows for photography, brief walks, or just soaking in the scenery, with most stops lasting between 15 to 45 minutes.

Price and Value

While specific prices aren’t listed here, considering the variety of stops, the inclusion of a guided walk, and the expert guidance, the cost appears justified. The added value comes from the flexibility of small or private groups, the knowledgeable guides, and the diverse itinerary packed into one day.

This trip is perfect for active travelers who enjoy outdoor experiences and scenic drives. It suits those interested in Madeira’s natural landscape, local culture, and spirits. The tour is not recommended for pregnant women or people with back problems due to mountain driving.

For families, couples, or solo travelers wanting a comprehensive look at Madeira’s east side, it’s an excellent choice. If you’re looking for a relaxed, scenic day with cultural highlights thrown in, this tour ticks all the boxes.

How long is the tour?
The tour lasts approximately 6 hours, including stops for sightseeing, walking, and photography.

What should I bring?
Comfortable shoes, a hat, sunscreen, and a light jacket are recommended for varying weather conditions.

Is food included in the tour?
No, meals are not included, but many travelers choose to buy lunch at Santana or nearby restaurants.

Can I do this tour if I have mobility issues?
The tour involves some walking, especially on the levada trail, so it may not be suitable for everyone with mobility concerns.

Are drinks and tastings included?
No, tastings at the rum distillery are not included, but you can purchase local spirits and Poncha on-site.

Is this tour suitable for children?
It’s suitable for active children who enjoy outdoor adventures, but consider their comfort with mountain roads and walking.

What languages are guides available in?
Guides speak English, French, Portuguese, and Spanish.

Can I customize the tour?
Private or small group options allow for some customization, depending on your preferences.

What if I want to cancel?
You can cancel up to 24 hours in advance for a full refund.

How scenic is the drive?
Expect winding mountain roads with plenty of scenic viewpoints—perfect for photography and soaking in Madeira’s rugged beauty.

This full-day Jeep tour in Madeira offers a well-rounded experience mixing spectacular landscapes, cultural insights, and local flavors. It’s especially suited for travelers craving an active, authentic adventure that showcases Madeira’s diverse geography and traditions.

With expert guides, stunning vistas, and a comfortable vehicle, you’ll come away with not just photos, but a deeper understanding of what makes this island so special. Whether you’re a nature lover, culture enthusiast, or simply seeking a memorable day out, this tour delivers a compelling taste of Madeira’s east side.

You can check availability for your dates here: