If you’ve ever dreamed of exploring Spain’s most celebrated wine region, this private wine tasting tour from San Sebastian to La Rioja might just be your ticket to a memorable day. With visits to three wineries, a view of the iconic Marques de Riscal, and a charming medieval town, this tour offers a delightful blend of wine, culture, and cuisine.

What we love about this experience? First, the attention to detail from passionate, knowledgeable guides like Diego, who brings the region’s stories to life. Second, the chance to taste a variety of top-quality wines from small family-run wineries and a renowned estate like Marques de Riscal. Third, the durability of the itinerary—covering everything from vineyards to historic streets—making it a full, enriching day.

One consideration? The tour’s price point might seem steep for some, but when you factor in the private, personalized experience, expert guides, and delicious lunch, it offers significant value. This experience suits wine lovers who appreciate authenticity, culture, and a touch of luxury in a day trip.

Key Points

Full-Day Private Wine Tasting Tour in La Rioja with lunch - Key Points

  • Personalized Experience: Private tour ensures exclusive access and tailored attention.
  • Expert Guides: Diego’s passion and knowledge elevate the day, making it more insightful.
  • Diverse Wineries: Explore three wineries, including a legendary estate, tasting a wide spectrum of wines.
  • Authentic Lunch: Enjoy a traditional Rioja menu paired with local wines in a non-touristy setting.
  • Cultural Highlights: Visit the medieval town of Laguardia for a glimpse into historic Spain.
  • Beautiful Views: Marvel at the architectural wonder of Marques de Riscal and the scenic vineyard landscapes.

The Itinerary: What to Expect on Your Day

Starting Point: San Sebastian at 8:00 am

Your adventure begins early with a pick-up from San Sebastian, ensuring you start the day with ease and comfort. The small-group private format means you’re not sharing your experience with strangers, which allows for a more relaxed and personalized atmosphere.

First Stop: La Rioja Vineyards and Wineries

Your first visits are to two smaller, family-run wineries. These are the highlights for many visitors, as they often offer a more intimate, heartfelt look at the winemaking process. According to reviews, guides like Diego excel at connecting visitors with passionate winemakers, sharing stories behind each bottle.

At the second winery, you’ll taste four different wines, experiencing a range of flavors that showcase the region’s quality. Reviewers note that these wineries are not just about the wine but also about the personal stories and traditions that make La Rioja special. One guest mentioned, “Diego took us to amazing places where the winemakers were very passionate and welcoming,” making each tasting feel warm and genuine.

Marvel at Marques de Riscal

Next, you’ll have a quick viewing stop at the Marques de Riscal winery, famous for its striking architecture designed by Frank Gehry. This iconic building is a must-see for architecture and design buffs, and the 25-minute visit allows you to snap photos and admire its innovative structure. While the tour doesn’t include a full inside visit, the views alone are worth the stop.

Exploring Laguardia

After the winery, you’ll head to Laguardia, a medieval town renowned for its cobbled streets, stone buildings, and local wine cellars. Guests consistently mention how enchanting the town’s atmosphere is, with one reviewer describing it as “enchanting after knowing its streets and his culture.” It’s a perfect spot for a quick walk, photos, and soaking in the historic vibe.

Traditional Rioja Lunch in Labastida

The highlight for many is the lunch at a local, non-touristy restaurant in Labastida. Here, you’ll enjoy a classic Rioja menu—potatoes, grilled lamb chops, and dessert—paired perfectly with regional wines. The two-hour lunch provides a genuine taste of local cuisine, far from touristy eateries, according to reviews.

Final Winery Visit and Tasting

The day wraps up with a visit to the first winery again, where your guide will walk you through the winemaking process, sharing insider knowledge that enhances your appreciation of the wines. Afterward, you’ll taste some of the region’s best bottles, often described as “incredible wines” that truly showcase La Rioja’s excellence.

Transportation & Group Size

Full-Day Private Wine Tasting Tour in La Rioja with lunch - Transportation & Group Size

This is a private tour, meaning just your group will participate. The pick-up from San Sebastian is smooth, and the entire day lasts approximately 9 hours. The small-group or private format ensures more flexibility and personalized attention, making the experience more enjoyable and tailored to your interests.

Price and Value

Full-Day Private Wine Tasting Tour in La Rioja with lunch - Price and Value

At $449.43 per person, this tour is an investment in a comprehensive, curated experience. While the price might seem high compared to group tours, the private aspect, expert guidance, exclusive winery visits, and authentic lunch justify it for travelers seeking depth and intimacy. Many reviews highlight the value in the knowledgeable guide, who makes the day memorable with stories and insights you won’t get on larger tours.

Who Will Love This Tour?

This experience is ideal for couples, friends, or solo travelers wanting a private, immersive day in La Rioja. It’s particularly suited for wine enthusiasts eager to learn about the region’s traditions and taste its best wines. History buffs and culture lovers will also find the visit to Laguardia and the architectural spectacle of Marques de Riscal appealing.

Final Thoughts

This private day tour offers a well-rounded glimpse into La Rioja’s wine industry, combined with cultural and culinary delights. The focus on small wineries and a genuine Rioja lunch makes it stand out, providing an authentic experience beyond the typical tourist trail. Diego’s expertise and passion add a layer of warmth and insight that elevates the day from just tasting to truly understanding the essence of La Rioja.

While it’s a pricier option, the personalized attention, expert guides, and carefully curated itinerary make it a worthwhile splurge for anyone serious about wine and authentic Spanish culture. If you’re looking for a comfortable, insightful, and delicious way to spend a day outside San Sebastian, this tour ticks all the boxes.

FAQ

Full-Day Private Wine Tasting Tour in La Rioja with lunch - FAQ

Is transportation provided?
Yes, the tour includes pickup from San Sebastian, and transportation is arranged for the entire day, making your experience seamless.

How long is the tour?
The entire experience lasts about 9 hours, giving you plenty of time to enjoy each stop without feeling rushed.

Is this a private tour?
Yes, it’s a private experience, so only your group will participate, allowing for a more personalized and flexible day.

What is included in the lunch?
A traditional Rioja menu with potatoes, grilled lamb chops, and dessert, paired with local wines, is included in the two-hour restaurant stop.

Are wine tastings included?
Absolutely. You will taste four wines at the second winery, three high-quality wines at the third, and additional wines during the final winery visit.

Can children join the tour?
While most travelers can participate, this tour is best suited for adults or those of legal drinking age, given the wine tastings involved.

What is the walk around Laguardia like?
Laguardia’s medieval streets are charming and perfect for a quick stroll. You’ll see stone buildings and cobbled streets that capture the historic spirit of the region.

How flexible is the schedule?
Since it’s a private tour, the guide can adjust timing slightly based on your interests, especially during stops like Laguardia and the winery visits.

To sum it up, this private La Rioja wine tour from San Sebastian offers a balanced mix of wine tasting, cultural exploration, and authentic dining. It’s perfect for those wanting a personalized, relaxed, and deeply enriching day in one of Spain’s most renowned wine regions. Whether you’re a seasoned wine connoisseur or just looking to soak up the local atmosphere, this trip will leave you with plenty of memories—and perhaps a new favorite bottle.