Experience Italy’s stunning Ligurian coast on this full-day private tour from Florence. You’ll journey to the charming villages of Portofino and San Fruttuoso, taking in breathtaking views and exploring local shops and restaurants. With hotel pickup, a dedicated guide, and ample free time, this tour offers a personalized day tailored to your interests. Whether you’re seeking seaside relaxation or picturesque photo opportunities, this exclusive experience promises an unforgettable glimpse into the beauty of the Italian Riviera.
About Your Stay

- A private full-day tour from Florence to Portofino and San Fruttuoso, offering an exclusive and flexible experience.
- The tour includes hotel pickup and drop-off, van transportation, ferry rides, water, and a guide.
- Visitors will have ample free time for exploration, shopping, beach relaxation, and optional boat cruises.
- The scenic drive to Santa Margherita Ligure features breathtaking views of the Tuscan countryside and the Ligurian Sea.
- Free time activities in Portofino and San Fruttuoso include boat tours, hiking, shopping, dining, and exploring the historic Abbey.
Tour Overview

This private full-day tour from Florence takes travelers to the charming coastal towns of Portofino and San Fruttuoso.
Lasting 10 hours, the tour costs £294.30 per person. Free cancellation up to 24 hours in advance and a reserve now, pay later option are available.
The tour includes hotel pickup and drop-off, transportation by van, ferry rides, water, and a guide.
Travelers can expect ample free time for exploration, shopping, beach relaxation, and optional boat cruises in each destination.
Ample free time for exploration, shopping, beach relaxation, and optional boat cruises in each charming coastal destination.
The scenic drive, picturesque views, and exclusive private experience make this tour an appealing option.
Prefer keeping things personal? Here are more private experiences we've reviewed in Santa Margherita Piedmont
Itinerary Details

The tour begins with pickup from Florence, followed by a 2.5-hour van ride to Santa Margherita Ligure. There, guests enjoy a 30-minute photo stop, visit, and free time for shopping. An optional 15-minute boat cruise offers sightseeing views. The tour then continues to Portofino, where 2 hours of free time allow for exploration, shopping, and lunch. An optional 30-minute boat cruise is available. Next, the group travels to San Fruttuoso for 2 hours of free time for beach relaxation and an optional 45-minute dive to see the underwater Cristo degli Abissi. The return to Florence takes 2.75 hours.
| Location | Duration | Activity |
| — | — | — |
| Santa Margherita Ligure | 30 minutes | Photo stop, visit, shopping |
| Portofino | 2 hours | Free time, exploration, shopping, lunch |
| San Fruttuoso | 2 hours | Free time, beach relaxation, Cristo degli Abissi dive |
Scenic Drive to Santa Margherita Ligure
After being picked up from their hotel in Florence, guests embark on a 2.5-hour scenic drive to the charming coastal town of Santa Margherita Ligure.
Along the way, they’ll enjoy breathtaking views of:
-
Rolling Tuscan hills
-
Quaint villages
-
Vineyards and olive groves
-
The sparkling Ligurian Sea
The drive provides a perfect introduction to the stunning natural beauty of the Italian Riviera, setting the stage for the day’s adventures in Portofino and San Fruttuoso.
Free Time in Portofino
Upon arriving in Portofino, guests enjoy ample free time to explore the charming harbor town at their own pace. They can stroll along the picturesque promenade, browse the upscale boutiques, and admire the colorful buildings that line the bay. For dining, guests can choose from a variety of local seafood restaurants and cafes. To make the most of their visit, the table below outlines some popular activities and their approximate costs.
| Activity | Cost |
|———-|——|
| Boat Tour | €20-€30 |
| Hiking Trail | Free |
| Shopping | Varies |
| Lunch | €20-€40 |
With the freedom to customize their experience, guests can create lasting memories in the enchanting town of Portofino.
More Great Tours NearbyRelaxation and Swimming in San Fruttuoso
From Portofino, the tour proceeds to the charming coastal town of San Fruttuoso, offering guests ample free time to relax and enjoy the beautiful beach.
Visitors can:
-
Unwind on the sandy shores and take a refreshing dip in the crystal-clear waters.
-
Explore the historic Abbey of San Fruttuoso, a picturesque medieval structure nestled in a secluded cove.
-
Embark on an optional boat cruise for sweeping views of the surrounding cliffs and coastline.
-
Dive to see the famous Cristo degli Abissi, an underwater statue of Christ located just offshore.
After a leisurely couple of hours, the tour departs San Fruttuoso for the return journey to Florence.
Ferry Rides and Picturesque Views
The tour also includes ferry rides that offer picturesque views between the different destinations.
These scenic boat trips give travelers a unique perspective of the stunning Ligurian coastline. Passengers can admire the charming villages, dramatic cliffs, and sparkling azure waters from the comfort of the ferries.
The ferry to Portofino provides 15 minutes of sightseeing, while the ride to San Fruttuoso lasts around 30 minutes.
The ferry to Portofino offers 15 minutes of picturesque sightseeing, while the ride to San Fruttuoso lasts approximately 30 minutes.
These leisurely journeys by water allow visitors to fully enjoy the coastal beauty of this renowned Italian region.
Exclusive Private Experience
This private tour provides travelers with an exclusive experience, as they’re the only group on the journey.
The driver and guide cater solely to your needs, ensuring a seamless and personalized experience.
Enjoy the following exclusive benefits:
-
Undivided attention from the driver and guide
-
Flexibility to adapt the itinerary to your preferences
-
Intimate atmosphere and opportunities for deeper engagement
-
Hassle-free transportation with hotel pickup and drop-off
This private tour offers a unique chance to explore the picturesque Ligurian coast at your own pace, away from the crowds, creating an unforgettable and personalized adventure.
Included in the Tour
The tour includes an array of convenient and valuable features to enhance the overall experience.
Guests are treated to hotel pickup and drop-off, ensuring a seamless start and end to the day. Transportation is provided by a driver and van, allowing for a comfortable and stress-free journey.
A seamless start and end to the day with hotel pickup and drop-off, and a comfortable, stress-free journey by van.
Ferry rides between locations offer picturesque views and a unique mode of travel. Water is available on board, and lunch and tips are also included.
Importantly, the tour is led by a knowledgeable guide, enriching the experience with insights and information.
Questions About Your Stay
What Is the Maximum Group Size for This Private Tour?
This private tour doesn’t specify a maximum group size. As it’s a private experience, the group size is likely flexible and tailored to the customer’s needs. The price is quoted per person, so the total cost would adjust based on the group size.
Can the Tour Itinerary Be Customized to Suit Our Interests?
Yes, the tour itinerary can be customized to suit the client’s interests. As a private tour, the itinerary is flexible, allowing participants to adjust the activities and time spent at each location to match their preferences.
Are There Any Dietary Restrictions for the Included Lunch?
The tour includes a provided lunch, but there’s no mention of dietary restrictions. You’d likely need to discuss any special dietary needs with the tour provider to see if they can accommodate them.
Can We Bring Our Own Food and Drinks on the Ferry Rides?
Passengers can bring their own food and drinks on the ferry rides. However, there may be food and beverages available for purchase on board. It’s best to check with the tour operator for any restrictions.
Is There an Option to Extend the Duration of the Tour?
Yes, the tour can be extended for an additional fee. Customers can speak with the tour operator to arrange for a longer excursion and customize the itinerary to their preferences.
Final Verdict On This Stay
This full-day private tour of Portofino and San Fruttuoso offers a chance to take in the breathtaking Italian coastline. With a scenic drive, ample free time for exploration and relaxation, and a dedicated guide, travelers can tailor the experience to their preferences. Whether it’s shopping, dining, or simply taking in the picturesque views, this tour promises an unforgettable day along the stunning Ligurian coast.
You can check availability for your dates here: