Chocolate Factory Tour & Tasting from 1915 in Turin

Discover Turin’s Chocolate Legacy with the Peyrano Factory Tour & Tasting

If you’re a chocolate lover visiting Turin, the Chocolate Factory Tour & Tasting from 1915 promises a sweet journey into Italy’s beloved confectionery craft. While we haven’t personally taken this tour, the detailed reviews and information paint a picture of a delightful experience that combines history, craftsmanship, and delicious flavors.

What makes this tour stand out? First, the chance to visit a historic factory established in 1915, showcasing over a century of artisanal chocolate-making traditions. Second, the opportunity to see how cocoa beans are transformed into mouthwatering chocolates, with the chance to enjoy freshly produced samples. Lastly, the insider knowledge shared by expert chocolatiers adds a layer of authenticity and passion that’s rare in cookie-cutter tours.

That said, the tour is not suitable for anyone with nut allergies, specifically hazelnuts, which are commonly involved in Italian chocolates like Gianduja. Also, since the experience lasts around 1 to 1.5 hours, it’s best suited for those with a flexible schedule eager to indulge their sweet tooth and learn about chocolate craftsmanship.

Perfect for couples, families, or groups seeking a fun yet educational outing, this experience offers more than just tasting—you’ll come away with a better understanding of what makes Turin’s chocolates so special.

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Key Points

History & Heritage: Visit a factory established in 1915 that has kept traditional methods alive.
Fresh Tasting: Enjoy the day’s latest chocolate production plus two premium samples.
Educational Insight: Learn about artisanal techniques passed down through generations.
Behind-the-Scenes: See the process of transforming cocoa beans into chocolate.
Hands-On Experience: During weekdays, watch a chocolate-making demonstration.
Small Group: Limited to 10 participants, ensuring a personalized experience.

You can check availability for your dates here:

The Experience in Detail

The tour begins at Corso Moncalieri, 47, the location of Peyrano’s shop and factory, a historic spot in Turin that has been crafting fine chocolates since 1915. The small-group setting (capped at 10 people) makes it easy to ask questions and get personalized attention. The tour lasts between 1 to 1.5 hours, depending on group size and the day’s schedule, providing a perfect window to indulge and learn without feeling rushed.

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Guided Tour and Historical Insights

Led by a knowledgeable guide — likely an expert chocolatier — you’ll start by exploring the factory’s storied history. One review highlights the charm of seeing how traditional recipes and techniques have been preserved over the decades, making the experience feel authentic rather than overly commercial. The guide will share stories about the factory’s evolution, which adds an emotional connection to the chocolates you taste.

Watching Chocolate Come to Life

A major highlight is seeing the transformation process. Visitors get a clear view of how cocoa beans are processed through each step— roasting, grinding, conching, and tempering—into the glossy, flavorful chocolates we love. During the weekdays (excluding weekends), there’s also a chocolate-making demonstration, where you can witness the craftsmanship firsthand. This offers a rare peek into the manual skills involved in artisanal chocolate production, adding a layer of appreciation for each bite.

Tasting the Finest Flavors

The tasting session is a true celebration of freshly made chocolates. You’ll sample the daily production — which means tasting chocolates that haven’t sat on shelves or been mass-produced. Alongside, two premium chocolates are provided, giving you the opportunity to compare different textures and flavors. Reviewers mention that Peyrano excels at Gianduja and dark chocolates, emphasizing the high quality of ingredients and craftsmanship.

Guests also praised the generosity of the tastings, noting that they left with a satisfying variety of chocolates to savor during their stay in Turin. The guided tasting helps distinguish high-quality chocolates from commercial mass-market treats, making this experience both educational and delicious.

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Additional Tastings & Souvenirs

While the included tastings are ample, visitors can purchase extra chocolates if they wish. The shop offers a range of artisanal chocolates, perfect for souvenirs or gifts. Many reviewers appreciated the chance to stock up on authentic, locally made chocolates that reflect Turin’s tradition.

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Practical Details and Tips

Meeting point at Peyrano’s shop is straightforward — just arrive a few minutes early to settle in. The tour ends back at the starting point, so it’s easy to incorporate into your day. Since the tour is conducted in multiple languages (English, Italian, French, Spanish), language barriers shouldn’t be a concern.

Pricing reflects the quality and intimacy of the experience. For a modest fee, you receive a guided visit, multiple tastings, and a behind-the-scenes look into Italy’s chocolatier craft, providing excellent value for anyone keen to combine food, culture, and history.

Group size is limited, which enhances the experience, making it more interactive and less commercialized. This is especially appreciated by reviewers who value personal attention and in-depth explanations.

Accessibility & Suitability: The tour is suitable for most ages, though those with nut allergies, especially hazelnuts, should be cautious. The experience is not overly physically demanding, making it accessible for most visitors.

Why We Think You’ll Love This Tour

If you’re a fan of chocolate and want to understand what makes Turin’s sweets so special, this tour is a fantastic choice. It’s a beautifully balanced mix of history, craftsmanship, and indulgence that appeals to curious travelers and chocoholics alike. Plus, the small group setting and expert guidance ensure you’ll get a true taste of Turin’s confectionery soul.

You’ll especially appreciate the opportunity to see the process up close, taste freshly made chocolates, and learn about the artisanal techniques that have been passed down through generations. For those who enjoy authentic experiences over generic tourist traps, Peyrano’s factory offers a genuine glimpse into Italy’s chocolate-making heritage.

FAQs

Is this tour suitable for children?
Yes, children who enjoy chocolate will find this tour fun, especially with tastings included. Just remember that it’s best suited for kids old enough to appreciate the process and flavors.

Are there options for non-Italian speakers?
Absolutely. The tour is offered in several languages including English, French, and Spanish, ensuring a clear and engaging experience regardless of your preferred language.

Can I buy extra chocolates during the tour?
Yes, you can purchase additional chocolates at the shop. Many guests take advantage of this to bring home authentic Turin chocolates as souvenirs.

How long does the entire experience last?
The tour generally lasts between 1 and 1.5 hours, depending on group size and the demonstration schedule.

Are there any dietary restrictions I should know about?
The tour isn’t suitable for anyone allergic or intolerant to hazelnuts, which are common in Turin’s chocolates. It’s best to inform the staff beforehand if you have allergies.

What is the price for this experience?
While the exact price isn’t specified here, reviews suggest it offers good value, considering the guided tour, tastings, and behind-the-scenes insights included.

Final Thoughts

The Chocolate Factory Tour & Tasting from 1915 in Turin offers a delightful blend of history, craftsmanship, and indulgence. It’s an ideal outing for anyone interested in authentic Italian chocolates and eager to learn how these sweet treats are made with care and tradition. The intimate setting, expert guidance, and fresh tastings create a memorable experience you’ll likely savor long after your visit.

Whether you’re celebrating a special occasion or simply want to add a touch of sweetness to your Turin trip, this experience provides genuine value and authentic charm. Perfect for families, couples, or friends, it’s a fun, insightful, and delicious way to connect with Turin’s chocolate heritage.

You can check availability for your dates here: