Amsterdam is a city that shines in many ways, but few places do shopping and markets quite like this Dutch capital. Whether you’re into exploring vibrant street markets, tasting local cheeses, or uncovering unique vintage finds, Amsterdam offers a variety of tours to satisfy every interest. We’re particularly fond of the guided Ganja walking tour for its insider access to boutique coffee shops, and the Thrift Shopping Tour with an interior designer for those who love vintage and antiques. These experiences go beyond the usual tourist spots and offer authentic, memorable shopping adventures.
In this guide, we’ll explore eight of the best shopping and market tours in Amsterdam, each with its own style and appeal. From day trips to cheese markets in Gouda and Edam, to private luxury shopping with Dutch designers, these tours highlight the city’s diverse retail scene. Whether you have a few hours or a full day, there’s something to match your budget and interests.
1. Amsterdam: Guided Ganja Walking Tour of Coffee Shops
At number one, this guided Ganja walking tour offers an insider look at Amsterdam’s cannabis scene, with visits to boutique coffee shops that are often overlooked by travelers. Led by Erik, a seasoned DJ and content creator, you’ll explore hidden spots that make your friends jealous—places not crowded with travelers but treasured by locals. The tour lasts from 45 minutes up to 2.5 hours and includes visits to iconic shops like Coffeeshop Tyson 2.0 and Dampkring.
What makes this tour stand out is the combination of culture, relaxation, and education. You’ll learn about medical cannabis uses and get honest advice for issues like anxiety or insomnia, making it more than just a stroll through shops. Erik’s experience as a world traveler and his ability to create a relaxed, mindful atmosphere make this a truly boutique experience. You’ll also enjoy a scenic walk past the Royal Palace, Begijnhof, and the Flower Market, with stops for local snacks and drinks.
Bottom line: This is a perfect choice if you want an authentic, low-stress introduction to Amsterdam’s cannabis scene, especially if you enjoy music, socializing, and a behind-the-scenes look. The price is very reasonable at $28 per person, making it excellent value for a personalized experience.
2. Amsterdam: Traditional Cheese Market Tour
Number two on our list is the Cheese Market Tour, a full-day trip that takes you to the historic cheese trading towns of Edam, Gouda, or Alkmaar. For around $119, this tour offers a comprehensive look at Dutch cheese culture, with plenty of tasting opportunities and demonstrations of cheese-making.
What makes this experience special is its immersion into a centuries-old tradition. You will observe cheese merchants in traditional dress, sample a wide variety of local cheeses, and learn about the importance of cheese in Dutch exports. The tour also includes free time to explore each town’s charming streets, shops, and cafes. Guests often comment on the vibrant atmosphere and the chance to pick up artisanal products directly from producers.
Bottom line: If you’re a cheese lover or want to experience Dutch culture firsthand, this full-day trip offers excellent value. It’s well-suited for families, foodies, and those eager to see more than just Amsterdam’s city center.
3. Amsterdam: Christmas Market Private Walking Tour
Number three is the Christmas Market Private Walking Tour, which captures the festive spirit at the Ice Village on Museumplein. This 1.5-hour experience is perfect if you’re visiting during the holiday season and want a cozy, intimate look at Amsterdam’s winter celebrations.
The tour includes exploring the beautifully decorated stalls, enjoying mulled wine and seasonal treats, and experiencing the joy of ice skating. The scent of cinnamon, hot chocolate, and the joyful sounds of holiday music create a warm atmosphere amid the cold. This private tour is ideal for couples or families looking for a festive highlight with a personal touch.
Bottom line: For a short but memorable holiday experience, this tour offers a charming glimpse into Amsterdam’s Christmas traditions. It’s perfect for those seeking a festive atmosphere without the crowds.
4. Amsterdam : Private Luxury Fashion Shopping Tour by NK
Number four is the Luxury Fashion Shopping Tour, where you can indulge in top international brands and Dutch designers. This 8-hour tour is customized with personal fashion styling and includes fast-track access to renowned shops.
This tour is perfect if you’re into high-end fashion and want personalized advice from a style expert. It offers a chance to meet local Dutch designers and enjoy exclusive discounts, making it a great value for fashion lovers. The guide helps you navigate the boutiques and select pieces that suit your style, making this more than just shopping—it’s a styling session.
Bottom line: If you’re seeking a luxurious, bespoke shopping experience in Amsterdam, this tour delivers with high-end brands, style advice, and insider access. It’s ideal for fashion enthusiasts wanting VIP treatment.
5. Amsterdam: Roermond Designer Outlet Shopping Day Trip
Number five is the Roermond Designer Outlet Day Trip, a 10-hour outing perfect for bargain hunters. With over 186 luxury brands offering 30-70% discounts, it’s a shopper’s paradise.
What sets this trip apart is the extra 10% discount voucher and the convenience of free hotel pick-up and drop-off. The outlet is Europe’s largest, with brands like Prada, Gucci, and Michael Kors. Guests appreciate the relaxed atmosphere, free WiFi, and the flexibility to explore at their own pace during the five hours of free time. The coach ride offers a comfortable, scenic journey through the Dutch countryside.
Bottom line: This is an excellent choice for those who want luxury savings without the hassle of traveling on their own. It’s best for serious shoppers who value discounts on top brands and want a stress-free day out.
6. Beyond the Coffee Shops: Amsterdam’s Underground Drug Story
Number six offers a fascinating look at Amsterdam’s underground drug history. This 2-hour guided tour uncovers stories of opium smuggling, cocaine labs, heroin revolts, and the city’s role in drug decriminalization.
Starting at Prins Hendrikkade, the tour visits sites linked to illicit activities and activist movements that shaped Amsterdam’s drug policies. You’ll see where smugglers once offloaded opium and learn about the city’s underground scene that has evolved into a legal, regulated environment. The tour is perfect for history buffs, curious travelers, and those interested in social issues.
Bottom line: If you’re interested in the less-glamorous side of Amsterdam’s drug culture, this eye-opening tour is highly recommended. It offers unique insights that complement your visit to the city’s more touristy attractions.
7. Amsterdam: Roermond Shopping and Utrecht Day Trip
Number seven combines shopping with sightseeing in a full-day tour that visits Utrecht and Roermond. Traveling in a chauffeur-driven car, you’ll explore Utrecht’s landmarks like the Dom Tower and the Miffy Museum, then enjoy over 186 luxury brands at Roermond Outlet.
This 10-hour tour offers a balanced mix of city exploration and shopping. The itinerary includes scenic drives through the Dutch countryside and visits to cultural highlights, making it suitable for those wanting a varied day out. The tour is well-reviewed for its comfort and personalized service.
Bottom line: Ideal for travelers who want a taste of Utrecht’s charm alongside shopping at one of Europe’s largest outlets. It provides a good mix of culture and retail therapy.
8. Amsterdam: Thrift Shopping Tour with Interior Designer
Our final pick is the Thrift Shopping Tour with an Interior Designer. This 4-hour group experience guides you through some of Amsterdam’s best vintage and antique shops in the Plantage area. Your host, an interior designer, helps you discover unique home decor, collectibles, and furniture.
What makes this tour special is the inclusion of champagne or tea in a vintage salon, plus help with packing and shipping your finds home. It’s a perfect fit if you love vintage shopping and want expert advice on decorating or collecting. The boutique shops visited are curated for quality and character, making it more than just a shopping trip—it’s a stylish adventure.
Bottom line: Best suited for vintage lovers and interior enthusiasts, this tour offers a relaxed, personalized shopping experience with added luxury.
How to Choose the Right Shopping & Market Tour in Amsterdam
When selecting the perfect tour, consider your interests and schedule. If you’re into CBD and boutique coffee shops, the Ganja walking tour provides a unique behind-the-scenes look. For foodies and cheese lovers, the cheese market trip offers a delicious day out.
If holiday cheer is your thing, the Christmas Market delivers festive fun. For those seeking luxury shopping, the private fashion tour is perfect, while bargain hunters will enjoy the Roermond Outlet.
Finally, vintage and antique lovers should consider the Thrift Shopping Tour. Think about your budget, interests, and how much time you want to spend—some tours are half-day, others full-day outings.
Final Thoughts
Amsterdam’s shopping and markets scene offers diverse options for every type of traveler. For a personalized experience, the boutique cannabis tour or luxury fashion shopping are top choices. If you prefer exploring historic towns and tasting local cheeses, the cheese market trip is unbeatable. Meanwhile, those with a curiosity about the city’s underground drug scene or festive holiday markets will find tours that shed light on different sides of Amsterdam.
No matter your interests, booking early is advisable, especially during peak seasons like the holidays or summer. With such a wide variety of experiences, you’re sure to find a tour that makes your visit to Amsterdam unforgettable.