Provence is one of those regions where every turn offers a new scene—lavender fields, rolling vineyards, and sun-drenched hilltop towns. It’s also a place where the variety of tours can turn a simple visit into a memorable adventure. We particularly like options that give you authentic tastes of local life, like the Fiole Tour with its guided wine tasting and museum visit, or the Lavender & Wine Sidecar Tour that combines riding in a vintage sidecar with visits to lavender farms and vineyards. These experiences stand out because they blend education, scenic beauty, and a touch of fun—perfect for travelers wanting more than just pictures.
Provence’s tours range from relaxed tastings and eco-friendly explorations to high-end private rides in classic cars. Whether you’re a wine lover, a vintage vehicle enthusiast, or someone eager to indulge in fragrant lavender fields, there’s an option here for you. Read on for a detailed look at each of our top four picks, each offering a slice of Provence that you’ll remember long after your trip.
1. The Fiole Tour: Visit & wine tasting
At number one, the Fiole Tour offers a delightful 1.5-hour experience centered around wine tasting by Maison Brotte, one of Provence’s well-known producers. For just $18 per person, you’ll sample three vintages from the La Fiole range and get a chance to explore the estate’s museum. The guided tastings are led by a sommelier, making it easy for beginners and seasoned wine lovers alike to appreciate the nuances of Provençal wines.
What makes this tour stand out is its intimate setting and knowledgeable staff, who create a warm environment for sharing and learning. Many visitors appreciate the friendliness and expertise of the team—”Very nice experience and the guys who work there are very kind and knowledgeable,” one reviewer noted. The visit to the museum also adds context to the wine tasting, making it more than just sipping wine; it’s about understanding its roots in Provence.
This tour is ideal for those on a budget who want a high-quality tasting without spending hours. It’s perfect for couples or small groups looking for a quick, authentic wine experience. The main drawback might be its relatively short duration—if you want a full day of wine and food, you’ll want to combine it with other activities.
Bottom Line: A charming, budget-friendly introduction to Provençal wines with expert guidance and a chance to learn about local wine culture.
2. Wine tasting tour – Le Pradet
At number two, the Wine tasting tour – Le Pradet focuses on organic and biodynamic wines produced on a dedicated estate in Provence. For $23 per person, you get a full hour of exploring the estate, learning about sustainable wine production, and tasting three carefully curated wines. The estate’s commitment to eco-friendly practices makes this tour stand apart—it’s not just about drinking wine but understanding how provenance and farming methods influence flavor.
This tour is ideal for eco-conscious travelers interested in organic and biodynamic practices, as well as those who want to support sustainable local producers. Visitors often comment on the passion of the hosts and the exceptional quality of the wines. It’s an immersive experience that combines a guided walk through the estate and tastings of wines that you might not find in many other regions.
While the tour is shorter than some others, the focus on organic practices provides added value for those who care about environmental impact. The intimate setting gives plenty of opportunities to ask questions and learn about Provence’s wine scene from passionate producers.
Bottom Line: A concise, eco-focused tour for enthusiasts interested in organic and biodynamic wines, with a personal touch that elevates the experience.
3. Côte d’Azur: Private tour in a convertible classic car
Number three offers a completely different experience—a private tour in a 1968 Triumph convertible, complete with a knowledgeable chauffeur. For around 3 hours, you’ll enjoy a tailored drive through Provence’s scenic routes, with the flexibility to focus on your interests. This experience is priced based on your specific needs, but it’s a top choice for those wanting a personalized, stylish way to see the region.
The car itself is in excellent condition, and the young local driver provides insider knowledge on hidden spots and classic sights. The tour can be customized, whether you want to visit coastal towns, countryside vineyards, or charming villages. It’s a more luxurious, private way to explore, and many reviewers say, “Climb aboard a superb 1968 Triumph convertible, with a chauffeur to guide you. This tailor-made service can be adapted to suit all your requirements by discussing your wishes in advance.”
This tour is perfect for couples celebrating a special occasion, or anyone who appreciates vintage style combined with personal service. The main limitation is that it’s pricier and requires advance planning—so be sure to book early.
Bottom Line: A stylish, private way to discover Provence at your own pace, ideal for special occasions or travelers who value exclusivity.
4. From Aix-en-Provence: Lavender & Wine Sidecar Tour
Lastly, the Lavender & Wine Sidecar Tour offers a sensory journey through Provence’s iconic sights. For 2 to 4 hours, hop aboard a vintage sidecar and enjoy a scenic ride through lavender fields, vineyards, and picturesque villages. The tour includes visits to an organic lavender estate—where you can learn about cultivation—and stops at one or two Provençal wineries for tastings.
This experience is highly rated, with one reviewer noting, “Amazing ride and great guide. Whole experience was wonderful.” It combines the excitement of a motorcycle ride with the tranquility of Provence’s landscapes, making it perfect for adventurous travelers who love a bit of style and a lot of authentic scenery. The stops are well-chosen to maximize both visual beauty and tasting opportunities, with six pickup and drop-off points for convenience.
The tour is flexible and can be tailored to your interests, whether you want more time in lavender fields or at wineries. The main limitation is that it’s best suited for those comfortable on two wheels and with some sense of adventure.
Bottom Line: A unique, fun way to explore Provence’s lavender and vineyards, perfect for travelers seeking an active, memorable outing.
How to Choose the Right Tour
Choosing between these options depends on your interests, budget, and travel style. For budget-conscious wine lovers, the Fiole Tour offers an authentic tasting experience without breaking the bank. If eco-friendly wines appeal to you, then the Le Pradet estate provides a focused look at sustainable vineyards.
For those wanting a private, stylish exploration, the Classic Car Tour offers personalized discovery in a vintage vehicle. And if you’re after a lively, scenic adventure that combines lavender fields with wine tastings, the Lavender & Wine Sidecar Tour is a fantastic choice—especially for those comfortable on a motorcycle.
Consider your schedule and what type of experience excites you most. Tours like the private convertible or sidecar ride require advance booking and may be more suited for special occasions or thrill-seekers. Budget options are perfect for quick tastes, while premium experiences suit those wanting a personalized, luxurious day.
In summary, Provence offers a wide array of tours that can perfectly match your interests—from accessible wine tastings to stylish private drives, and scenic lavender adventures. Two or three of these options stand out as excellent choices depending on your preferences and budget. Booking early ensures you get the date and experience that best fits your trip plan. Whatever you choose, these tours will deepen your connection to one of France’s most beautiful regions.