Novelda is a surprising spot for wine enthusiasts. While often overshadowed by nearby Alicante, this town offers authentic tastes of local vineyards and the chance to learn about wine in a genuine setting. What makes it particularly appealing? Some tours combine visits to historic castles, some focus on intimate tastings at family-run wineries, and others offer extensive insight into the winemaking process. For example, the Alicante: Visit to an Old Winery and Castle with 3 Wine Tastings and Pick-up gives a well-rounded experience that combines culture, history, and wine – perfect if you’re looking for a day that blends education with scenic beauty.
If you’re pressed for time, the shorter Alicante: Wine tasting tour with transfer delivers a concise yet informative outing with a focus on wine tastings and a visit to a large regional winery. For those wanting a more relaxed, family-friendly vibe, the Santa Pola, Gran Alacan, Urbanova: Guided Wine Tasting Tour offers an intimate tasting experience accompanied by scenic vineyard walks. Below, you’ll find detailed descriptions of each tour to help you choose the perfect fit.
1. Alicante: Visit to an Old Winery and Castle with 3 Wine Tastings and Pick-up

At number one on our list, this tour combines a visit to a historic winery and a castle with three wine tastings and a cultural tour of Alicante. It lasts about four hours and includes hotel pick-up from Santa Pola, Benidorm, Alicante, or El Campello. The tour kicks off with a 30-minute transfer to the winery where you’ll learn about Alicante’s viticulture and see the production process firsthand. The guided tour includes tasting three wines paired with local appetizers, providing a true taste of the region’s best offerings. Afterwards, you’ll visit Mola Castle, a 16th-century fortress with sweeping views and a chance to walk around and snap photos.
What makes this tour stand out is its small-group setting, which ensures a more personal experience. The reviews highlight the guide’s enthusiasm and knowledge: “A guide is very communicative and informative,” says one traveler. The combination of culture, history, and wine makes it an excellent choice for those wanting a full, immersive day. The inclusion of transportation and a scenic castle visit adds value, making it a well-rounded outing.
Bottom Line: Ideal for travelers who want a mix of wine, history, and scenic views with personalized attention.
2. Alicante: Wine tasting tour with transfer

This shorter, three-hour experience is perfect if you’re looking for an efficient but informative wine tasting near Alicante. It includes transportation to and from a prominent winery in the region, where you’ll get to see the vineyards and production rooms—an inside look at the wine-making process from vine to bottle. The tour features sampling of three different wines, accompanied by snacks, providing a relaxed yet educational atmosphere.
What sets this experience apart is its focus on learning about the history of the winery and the regional landscape of the Vinalopo wine region. The tour’s logistics are flexible, with eight pickup locations, making it convenient regardless of where you stay. Guests rave about the professionalism and friendliness of the guides, with one review calling it a “five-star experience” for its timeliness and knowledge.
Bottom Line: Perfect for travelers wanting a quick yet insightful introduction to Alicante’s wine scene, especially if they prefer smaller group sizes and direct winery visits.
3. Santa Pola, Gran Alacan, Urbanova: Guided Wine Tasting Tour

For those who enjoy a more casual, family-run vineyard experience, this two-and-a-half-hour guided tasting is a winner. It takes place at a local winery near Santa Pola, with pickup options at three convenient locations. The tour emphasizes tasting Mediterranean-style wines while exploring the vineyard with a local guide. You’ll learn about the wine making process in an approachable way, perfect for wine novices or casual enthusiasts.
The highlight here is the personalized feel of a family-owned operation, with the opportunity to walk around the vineyard and learn about the local terroir. The reviews are glowing, with one calling the experience “very professional, on time, and friendly.” The tasting includes snacks, making it a relaxed, enjoyable outing.
Bottom Line: Best suited for travelers seeking an authentic, intimate experience with a focus on family-run wineries and local flavor.
How to Choose
When deciding between these wine tours in Novelda, consider your priorities: a full cultural experience with castle visits and small-group intimacy? Go for the first tour. Want a quick, straightforward tasting with a focus on wine production? The second option fits well. Looking for a relaxed, family-style vineyard experience? The third tour offers that personal touch.
Think about your budget, available time, and interests. If you’re into history and culture alongside your wine, combine the first tour with a visit to Alicante’s sights. For pure wine focus and efficient logistics, the second tour is ideal. And if you love discovering local, family-run wineries, the third offers an authentic taste of regional traditions.
Booking early is wise, especially in peak season, to secure your preferred time slot. All these tours provide a slice of what makes Novelda and its surrounding region so special for wine lovers.
To sum it up, whether you’re after a comprehensive cultural outing, a quick wine fix, or an intimate family vineyard visit, Novelda’s wine tours cater to different tastes and schedules. The first tour offers a rich mix of history, culture, and wine tasting; the second is perfect for a short but sweet experience, while the third gives you a personal connection with local winemakers. No matter which you choose, you’re set for a delightful exploration of Valencian wines in a region that’s often overlooked but well worth discovering. Book early, and enjoy your sip of Novelda!